SaaS startup seeking Go-to-Market Strategy for ERP and CRM products.
See more projectsIntensity
350hr/week
Est. Duration
1day
Work Remotely
Work from your own location. No travel is required to apply to this project.
Schedule Expectations
Expert can manage their own schedule
Communication Expectations
(None Provided)
Project Overview
1 to 8 years professional experience
Sales & Marketing - Marketing Strategy
SaaS startup seeking a Go-to-Market Strategy for ERP and CRM products. Plan should include:
- Define the target market and segment demographics for ERP expansion (beyond government segment)
- Opportunities for strategic positioning – may include defining unique value proposition for intended customers
- Pricing strategy for subscription services
- Staged Marketing and promotion plan – marketing channels, branding, marketing materials (specific examples)
- Competitive Landscape – competitors, incumbents and potential fast-followers
- Define the target market and segment demographics for ERP expansion (beyond government segment)
- Opportunities for strategic positioning – may include defining unique value proposition for intended customers
- Pricing strategy for subscription services
- Staged Marketing and promotion plan – marketing channels, branding, marketing materials (specific examples)
- Competitive Landscape – competitors, incumbents and potential fast-followers
Additional Notes
Marketing professional with experience in SaaS, particularly ERP and CRM. Familiarity with Federal Government contract cost accounting or DCAA a plus. Preferred Skills and Certifications
Functional
Marketing Strategy
About The Client
Top Skills Hiring For
Marketing Strategy
10 years
Time On Graphite
1
Hiring Managers