B2B Marketeer or Solution Marketeer for Legal Services
See more projectsIntensity
40hr/week
Est. Duration
6weeks
Work Remotely
Work from your own location. No travel is required to apply to this project.
Schedule Expectations
Expert can manage their own schedule
Communication Expectations
(None Provided)
Project Overview
8 to 15 years professional experience
Sales & Marketing
Solution/Product Marketing
• Responsible for creating and developing innovative marketing programs that drive awareness and demand.
• Help discover and define new offers/solutions based on market input, legal subject matter analysis, financial analysis, and capability/product enhancements
• Messaging & Positioning: Develop offer/solution positioning and messaging for different legal buyer personas.
• Go to market and solution launches: Build and implement the strategy for new offer/solution launches, collaborating with Sales, Product Management, Talent Strategy, and leadership to ensure well-coordinated execution.
• Communicate the value proposition of the solutions to the sales team and partner with Sales Enablement team to develop the sales tools that support the selling process.
• Marketing content: support channel strategy, demand generation and content marketing campaigns by partnering with cross functional Marketing teams
• Responsible for creating and developing innovative marketing programs that drive awareness and demand.
• Help discover and define new offers/solutions based on market input, legal subject matter analysis, financial analysis, and capability/product enhancements
• Messaging & Positioning: Develop offer/solution positioning and messaging for different legal buyer personas.
• Go to market and solution launches: Build and implement the strategy for new offer/solution launches, collaborating with Sales, Product Management, Talent Strategy, and leadership to ensure well-coordinated execution.
• Communicate the value proposition of the solutions to the sales team and partner with Sales Enablement team to develop the sales tools that support the selling process.
• Marketing content: support channel strategy, demand generation and content marketing campaigns by partnering with cross functional Marketing teams
Additional Notes
• 5+ years of B2B Marketing or Solution Marketing experience from strategy to execution. • Have developed the positioning and messaging for products that serve multiple use cases and personas.
Preferred Background
Sector Experience
Business Services
About The Client
$38.5K
Total Spent
9 years
Time On Graphite
8
Hiring Managers