Advertising Industry AdTech Analysis
See more projectsIntensity
10hr/week
Est. Duration
7days
Work Remotely
Work from your own location. No travel is required to apply to this project.
Schedule Expectations
Expert can manage their own schedule
Communication Expectations
(None Provided)
Project Overview
1 to 8 years professional experience
Research - Primary Research
We are looking to analyze the adtech/martech R & D and acquisition spending of the top 4 media holding companies (WPP Group, Omnicom Group, Publicis Groupe, Interpublic Group) over the 2017 - 2018 period. We would like to understand the following:
- Total amount of R & D Spending
- Total amount invested in the acquisition of adtech/martech companies
- Highlights of R & D investments or acquisitions, including the nature of them. (F. ex. WPP's Xaxis spent $25M in 2018 developing a DMP)
Much of this information can be parsed in annual reports and press releases. We need someone to assemble a picture of it in one place.
- Total amount of R & D Spending
- Total amount invested in the acquisition of adtech/martech companies
- Highlights of R & D investments or acquisitions, including the nature of them. (F. ex. WPP's Xaxis spent $25M in 2018 developing a DMP)
Much of this information can be parsed in annual reports and press releases. We need someone to assemble a picture of it in one place.
Preferred Background
Sector Experience
Media & Entertainment
Technology
Preferred Skills and Certifications
Functional
Primary Research
About The Client
7 years
Time On Graphite