Functional Skills
Go-to-market Strategy
Business Development
Project Management
Market Intelligence
Data Analysis
Business Intelligence
Sales Operations
Sales Enablement
Revenue Growth
Account-Based Marketing (ABM)
Business Planning
Content Marketing
Data Management
Marketing Strategy
Sales Strategy
Software Skills
PowerBI
Salesforce
Tableau
Microsoft Excel
Microsoft Word
MicroStrategy
Certifications
CLSSBBCertified Lean Six Sigma Black Belt
Sector Experience
Aerospace & Defense
Business Services
Energy
Manufacturing
Telecom
Languages
English
Countries Worked In
US
Fortune 500
Experience
Charter Communications
Marketing
Senior Manager – Go-To-Market Strategy
7/2022 - 4/2025
- Led B2B go-to-market strategy for a $500M business unit, targeting large enterprise clients across multiple industries to drive revenue growth and market penetration.
- Developed value propositions and ROI-focused messaging across a technical portfolio of SaaS, telecom, and AI-driven solutions, leveraging customer insights and sales feedback.
- Drove market expansion through data-driven sales analytics across 10K+ accounts, identifying revenue opportunities that contribute to a 10% increase in segment revenue.
- Conducted revenue forecasting and risk scenario modeling to inform GTM planning, enabling
leadership to assess financial trade-offs and optimize investment decisions across growth initiatives.
- Led a team of content specialists to execute multi-channel GTM campaigns (web, email, video, social, events), increasing engagement by over 25%.
- Collaborated with cross-functional leadership to guide annual planning, budgeting, and resource allocation across sales and marketing teams.
- Developed value propositions and ROI-focused messaging across a technical portfolio of SaaS, telecom, and AI-driven solutions, leveraging customer insights and sales feedback.
- Drove market expansion through data-driven sales analytics across 10K+ accounts, identifying revenue opportunities that contribute to a 10% increase in segment revenue.
- Conducted revenue forecasting and risk scenario modeling to inform GTM planning, enabling
leadership to assess financial trade-offs and optimize investment decisions across growth initiatives.
- Led a team of content specialists to execute multi-channel GTM campaigns (web, email, video, social, events), increasing engagement by over 25%.
- Collaborated with cross-functional leadership to guide annual planning, budgeting, and resource allocation across sales and marketing teams.
Carrier Global
Sales
Sales Operations Manager
1/2021 - 6/2022
• Delivered insightful data analysis and forecasting expertise to sales teams and senior management by utilizing various metrics, such as sales performance, opportunities, and targets, to provide strategic guidance and informed decision-making. Partnered with key sales leaders to design yearly compensation and incentive plans.
• Pioneered an automated visual analytics solution to consolidate and measure all KPIs for strategic accounts on a user-friendly platform. Resulted in 600+ monthly views across 6 vertical markets and an impressive 84% reduction in manual effort per month.
• Led a successful digital initiative with strategy teams to identify and evaluate potential partnership opportunities worth up to $5B within the Education (K-12) vertical market.
• Pioneered an automated visual analytics solution to consolidate and measure all KPIs for strategic accounts on a user-friendly platform. Resulted in 600+ monthly views across 6 vertical markets and an impressive 84% reduction in manual effort per month.
• Led a successful digital initiative with strategy teams to identify and evaluate potential partnership opportunities worth up to $5B within the Education (K-12) vertical market.
Raytheon
Data Science / Analytics
Business Intelligence Analyst
9/2018 - 1/2021
• Expertly handled extensive datasets from multiple sources by employing advanced analytics and programming techniques to cater to diverse business requirements.
• Formulated strategic recommendations for Quality Assurance plans by conducting comprehensive trend analysis to identify top defective suppliers among a pool of 800+ suppliers for targeted zero-defect training.
• Spearheaded market intelligence and analytics projects on airline customer and product data, such as sales, quotes, and inventory, to identify growth opportunities and support strategic planning.
• Formulated strategic recommendations for Quality Assurance plans by conducting comprehensive trend analysis to identify top defective suppliers among a pool of 800+ suppliers for targeted zero-defect training.
• Spearheaded market intelligence and analytics projects on airline customer and product data, such as sales, quotes, and inventory, to identify growth opportunities and support strategic planning.