Functional Skills

Business Development
M&A Support
Strategic Planning
Market Research
Product Launch
Commercial Strategy
Customer Experience
Sales Operations
Leadership Development
Change Management / Org Design
Business Analysis
Brand Strategy
Market Penetration
Integration Management (IMO)
Project Management

Software Skills

SAP CRM
SAP
Asana
Figma
Microsoft Excel
Microsoft Excel Macros
Microsoft Office
Microsoft PowerPoint
Microsoft Word
Microsoft Visio
Microsoft Project
Microsoft OneDrive
Peoplesoft
Quickbooks
Adobe Creative Cloud

Sector Experience

Business Services
Healthcare
Life Sciences & Pharma
Technology
Transportation & Logistics

Countries Worked In

HK MY US
Fortune 500

Experience

Bizboxes, LLC Start-Up
Founder, Chief Executive Officer & Chief Operating Officer
1/2021 - Present
• Developed and launched ZIGIT - an app based SaaS platform supported by proprietary IP that enhances retailer compliance and customer experience for controlled item retail.
• ZIGIT has been used at American Airlines Center in Dallas for 2 years and is now rapidly expanding in Golf and other segments (featured in Forbes and other news groups).
• Recently recruited LeGrand Crewse to drive the ongoing growth of the established tech platform.
Propitious Technologies, LLC Start-Up
Founder, Chief Executive Officer & Chief Operating Officer
1/2019 - Present
• With proprietary IP, established a team of experts and developed power generating suspension technology that harnesses the natural energy produced when driving down a road and using IoT to transform heavy freight into a self-learning, energy harvesting, AI-powered network.
• Recently recruited Johan de Nysschen (a world-class CEO from the automotive segment), to lead the ongoing growth of the company.
Elsbeth Hurry Consulting, LLC Management Consulting
Owner & Principal
1/2017 - Present
• Strategy, M&A, integration and marketing consulting 2017 - present
Stryker Sustainability Solutions Marketing
Director, Upstream and Downstream Marketing
1/2014 - 1/2017
• Developed a strong market intelligence process and assessment tools to strategically prioritize opportunities
• Drove commercialization planning, training and execution for the division's largest product launch (20% of divisional revenue within 1 year) establishing new best practices for future launches
• Implemented new marketing framework (Big Picture) and brand guidelines to better communicate and align marketing strategy across the division
Stryker Corporate Strategy & Development
Director of Business Development & Integration
1/2011 - 1/2014
• Led all business development (M&A) and integration activities for newly acquired division:
• Led commercialization integration including the establishment of a new customer service team & systems
• Identified and analysed potential acquisitions and strategic partnerships for fit and ability to drive value
• Successfully negotiated, acquired and integrated Concentric, Surpass Medical and others
• Developed, and institutionalized, a strategic initiative to drive innovation through new business creation
• Launched a new initiative targeting improvement for the continuum of care for ischemic stroke
• Spearheaded a cross-divisional team to align and leverage strategic initiatives across divisions
Stryker Corporate Strategy & Development
Director of Business Development
1/2008 - 1/2011
• Established new franchise strategy roadmaps and led all divisional M&A and integration activities
• Established a successful Stryker Women's Network chapter for the division to support empowerment
• Served as management rep (primary regulator rep) for the division
The Wine Bar on Evergreen Lake Start-Up
Owner & General Manager
7/2006 - 1/2007
• Independently established start-up; achieved $500k in revenues in first 6 months
• Successfully sold the business within 9 months
Boston Scientific Management Consulting
Integration Management
2/2005 - 1/2006
• Integrated strategy and financial systems and reporting
• Established sales operations and provided leadership for sales force expansion
Guidant Intercontinental Ltd. Sales
Area Manager (Managing Director), Southeast Asia & Pakistan
1/2003 - 1/2005
Experience (continued) Guidant Intercontinental Ltd. Kuala Lumpur, Malaysia Area Manager (Managing Director), Southeast Asia & Pakistan 2003 – 2005
• Responsible for overall management of 8 countries with a focus on strategy development, marketing, sales and support operation execution
• Successfully grew sales 70%+ in two years.
Guidant Hong Kong Limited Other
Sales Operations Director
1/2000 - 1/2003
• Responsible for all "non-sales" operations within Asia (15 Asian countries) including finance, customer service, regulatory, information systems and human resources
• Established new legal entities (local affiliates) in Thailand, India, Malaysia and China
• Launched and managed SAP (a fully integrated enterprise system) in all direct markets