Functional Skills
Go-to-market Strategy
Growth Strategy
Product Launch
Product Development
Product Strategy
Product Innovation
Product Marketing
Operations Management
Patient Experience
Customer Experience
Organizational Leadership
Leadership Development
Process Improvements
Growth Marketing
Strategic Planning
Software Skills
Microsoft Excel
Microsoft Word
Microsoft PowerPoint
Google Docs
Google Sheets
Google Adwords
Asana
Monday
Jira
Looker
Tableau
Salesforce
Figma
Canva
Miro
Sector Experience
Automotive
Healthcare
Life Sciences & Pharma
Real Estate
Technology
Languages
English
Mandarin
Japanese
German
Spanish
Italian
French
Case Study
Case Studies
End-to-End Provider Onboarding Redesign for Healthcare Platform
Healthcare
Operational Transformation
Go-to-market Strategy
Growth Strategy
Global Events Product Launch for Flexible Office Provider
Real Estate
Product Development
Go-to-market Strategy
Growth Strategy
Rapid Multi-Market Expansion Strategy for Healthcare Marketplace
Healthcare
Market Access Strategy
Go-to-market Strategy
Growth Strategy
End-to-End Patient Recruitment Strategy for Growth-Stage Biotech
Life Sciences & Pharma
Growth Strategy
Growth Marketing
Patient Experience
Fortune 500
Experience
Independent Advisor
Product Management / Strategy
Independent Advisor — Growth Strategy & Product Leadership
7/2024 - Present
Providing fractional advisory and strategic consulting services to startups and growth-stage companies, specializing in healthtech and technology sectors. I help clients scale teams, develop go-to-market strategies, and optimize operations to accelerate growth and product success. Focus areas include growth strategy, product launch support, cross-functional alignment, and operational excellence.
Formation Bio
Product Management / Strategy
Director, Growth Strategy & Operations
6/2022 - 6/2024
Built and scaled a high-performing department of 4 senior managers and 15+ employees across Growth Marketing, Site Success, Physician Partnerships, and Operations to drive patient recruitment. Launched the company’s inaugural drug trial as sponsor, achieving 31% faster enrollment and $250K cost savings. Delivered 51% increase in landing page visits and 34% reduction in acquisition costs via data-driven marketing optimization. Developed a 3-year recruitment strategy fostering experimentation and collaboration. Led DEI initiatives including a Spanish patient journey. Collaborated cross-functionally to align KPIs, established regulatory review processes, and implemented AI-driven workflow improvements, enhancing operational efficiency and employee satisfaction.
Zocdoc
Product Management / Strategy
Group Manager, Growth Strategy & Operations
7/2021 - 5/2022
Built and led two key business units — Local & Enterprise Onboarding — hiring managers and aligning 50+ stakeholders to scale operations and address the company’s biggest legacy issue: provider churn. Designed and piloted Onboarding 2.0, a new product and workflow enabling live transfers, flexible training, and self-serve options. Rolled out company-wide after reducing provider churn by 64%, increasing account optimization by 23%, and earning 100% internal team preference.
Zocdoc
Product Management / Strategy
Head of Market Development
11/2020 - 6/2021
Established Zocdoc’s market expansion function — launching 11 pilot markets in 6 months. Tripled providers, bookings, revenue, and conversion rates in those markets. Partnered with Analytics to standardize Tableau reporting and drove a company-wide reorganization based on pilot insights.
WeWork
Product Management / Strategy
Senior Product Manager
7/2019 - 10/2020
Built and led a team of 17 Product Managers and Operations Leads — driving end-to-end development, launch, and financial performance of WeWork’s inaugural Events product, projected to generate $100M revenue. Led a global, cross-functional team of 40 to launch the product worldwide, delivering expanded inventory, scalable operations, Salesforce lead integration, front-end platform, and marketing campaigns across 4 pilot markets.
Apple
Product Management / Strategy
Global Product Launch Program Manager
5/2018 - 6/2019
Owned and managed the global go-to-market strategy for new Mac product introductions — leading launch plans across Retail, Online, and Reseller channels. Directed a global E-Commerce team of 30+ Engineers, Designers, and Product Managers across multiple product lines (Mac, Watch, iPhone, iPad) to develop and implement systems that enhance launch capabilities and customer experience on Apple’s B2B and B2C platforms. Led cross-functional teams worldwide to ensure seamless product launches while maintaining confidentiality and mitigating operational risks.
BMW Group
Product Management / Strategy
Product Manager
4/2016 - 4/2018
Managed vehicle strategy, options, pricing, and concept development for a luxury portfolio of 35+ models. Led go-to-market planning and product roadmaps for global launches, including the first-ever X7 and all-new 8 Series. Oversaw end-to-end development — from design and technical specs (autonomous driving, battery range, connectivity) to pricing and media launch plans — driving customer value and market success.
BMW Group
Corporate Strategy & Development
Global Leader Development Program Associate
5/2015 - 3/2016
Selected as the sole participant from the U.S. market in BMW’s highly coveted global management rotational program, gaining strategic insight into central and market operations. Managed 20 associates and vendors to deliver the all-new 7 Series product launch training to 5,000 U.S. dealer personnel within two months. Contributed to production volume planning for BMW and MINI portfolios, supported China market sales initiatives, and participated in luxury class product management and strategy projects.
Bank of New York Mellon
Corporate Strategy & Development
Global Client Management Associate
5/2014 - 8/2014
Supported executive leadership and global clients by delivering strategic briefings and analysis on asset allocation and foreign reserves. Developed key insights for central banks across Central and Eastern Europe, enabling data-driven decision-making and strengthening client relationships during major industry conferences.
Kenyon & Kenyon LLP
Legal
Intellectual Property Litigation Analyst
12/2011 - 7/2013
Provided critical support for international patent litigation cases by managing multilingual document review and serving as a key patent translator between Chinese, Japanese, and English patents. Translated complex product specifications and coordinated communications with global clients, ensuring accurate, timely delivery of materials to legal teams and enhancing case preparedness and client satisfaction.