Functional Skills
Data Analysis
Product Design
Marketing Strategy
Communications
Process Improvements
Digital Marketing / Advertising
Business Analysis
Sales Strategy
E-commerce Implementation
Marketing Analytics
Software Skills
Google Analytics
Salesforce
Sitecore
WordPress
Google Search Console
Salesforce Marketing Cloud
Sector Experience
Business Services
Healthcare
Manufacturing
Retail
Technology
Languages
English
Experience
Optify Digital
Other
Founder, Digital Consultant
4/2025 - Present
Provide fractional digital leadership to SMBs, bridging strategy and execution. Built digital roadmaps, optimized marketing operations, and led execution across SEO, paid media, social, email, and web. Translated analytics into business insights, coached executives, and drove measurable growth. Managed company-wide service offerings with a focus on clarity, accountability, and results.
WS Audiology
Marketing
Sr. Manager, Digital Marketing
9/2021 - 10/2024
I led multi-brand B2B and B2C digital marketing and e-commerce initiatives, driving strategy, MarTech, and operational improvements to hit business goals on budget. Key achievements include boosting B2C lead conversions by 35%, implementing end-to-end Salesforce lead tracking, and creating automated workflows that cut implementation time by 25% while delivering precise, benefit-driven content. I also launched paid media strategies that drove a B2B cost per lead of just $7.52, all through close collaboration with cross-functional teams and stakeholders.
Widex
Marketing
Digital Marketing Strategist
1/2017 - 9/2021
I defined and executed digital marketing strategies that drive performance and deliver actionable insights to support sales growth. By developing targeted search content, customized page titles, meta descriptions, and soft lead-generation tools, I increased B2B site traffic by 94% and doubled B2C traffic. I optimized PPC campaigns with value-driven messaging and branding, cutting cost per lead by 45.5%, and implemented an organic social strategy that boosted engagement by 35%.
Grason-Stadler
Marketing
Sr. Marketing Specialist
4/2015 - 1/2017
I managed marketing initiatives end-to-end, spanning product design, campaign strategy, program development, event management, sales support, training, website development, analytics, and vendor management. Through redesign and messaging improvements, I boosted ad conversion by 14% and grew the international distributor advertising program by 22% through enhanced communications. My work also earned recognition for the best booth design at a major industry convention.