Functional Skills
AI Performance Optimization
Brand Strategy
Business Planning
Customer Experience
Customer Relationship Management
Digital Experience Design
Digital Transformation
Market Research
Marketing Analytics
Marketing Operations
Marketing Strategy
Quantitative Research
Revenue Growth
Strategic Planning
Qualitative Research
Software Skills
R
SAS
Python
PowerBI
Tableau
Asana
Hubspot
Google Analytics
Google Docs
Microsoft Office
Qualtrics
SurveyMonkey
SPSS
Sector Experience
Automotive
Consumer Goods
Financial Services
Healthcare
Technology
Languages
Spanish
Notable Clients
General Mills
Hormel Foods
Subaru
Target
Experience
The Coven
Marketing
CO-FOUNDER & CHIEF MARKETING OFFICER
1/2017 - Present
• Built and scaled a nationally recognized brand to eight locations & sustained 20% YoY growth.
• Led growth initiatives and secured $3M+ in funding, including a successful $300K+ crowdfunding launch.
• Managed high-performing teams of 15+ internal staff and agency partners to optimize marketing ROI.
• Built an omnichannel strategy (email, social, events, direct mail, PR, digital content) that delivered 96% YoY subscriber growth, 53% increase in active members, and growth to 28,000+ contacts.
• Oversaw integrated brand & performance marketing efforts, including CRM and MarTech systems.
• Directed member research panels and brand studies to enhance marketing and member experiences.
• Led programming and partnerships, producing virtual and in-person events on DEI&B and civic dialogue in collaboration with local nonprofits, influential leaders, and national brands.
• Honored by Inc. Female Founders 250 and Twin Cities Business as a Notable CMO in 2024.
• Led growth initiatives and secured $3M+ in funding, including a successful $300K+ crowdfunding launch.
• Managed high-performing teams of 15+ internal staff and agency partners to optimize marketing ROI.
• Built an omnichannel strategy (email, social, events, direct mail, PR, digital content) that delivered 96% YoY subscriber growth, 53% increase in active members, and growth to 28,000+ contacts.
• Oversaw integrated brand & performance marketing efforts, including CRM and MarTech systems.
• Directed member research panels and brand studies to enhance marketing and member experiences.
• Led programming and partnerships, producing virtual and in-person events on DEI&B and civic dialogue in collaboration with local nonprofits, influential leaders, and national brands.
• Honored by Inc. Female Founders 250 and Twin Cities Business as a Notable CMO in 2024.
Hierophant Insights & Strategy
Management Consulting
FOUNDER & PRINCIPAL CONSULTANT
1/2019 - Present
• Strategic partner to Fortune 500 executive teams and global agencies to elevate brands through insight led positioning, campaign development, and go-to-market planning.
• Craft briefs, channel strategies, and messaging frameworks that translate data into bold strategy for nonprofit, healthcare, and B2B/B2C clients.
• Leverage AI and syndicated data to generate efficient, high-impact audience engagement programs.
• Design and execute qualitative and quantitative research to uncover new market opportunities.
• Facilitate workshops with cross-functional teams, executives, and community stakeholders to align on strategies that build inclusive, audience-focused experiences.
• Craft briefs, channel strategies, and messaging frameworks that translate data into bold strategy for nonprofit, healthcare, and B2B/B2C clients.
• Leverage AI and syndicated data to generate efficient, high-impact audience engagement programs.
• Design and execute qualitative and quantitative research to uncover new market opportunities.
• Facilitate workshops with cross-functional teams, executives, and community stakeholders to align on strategies that build inclusive, audience-focused experiences.
Fast Horse
Marketing
VP OF STRATEGY
1/2018 - 1/2019
• Established and scaled a new brand strategy discipline for the agency's service offering.
• Strategic partner to Fortune 50 executive teams, developing actionable growth strategies and service design, including Coca-Cola, Heineken, Blue Cross Blue Shield, and General Mills.
• Supported $2.5M in incremental revenue by embedding insight-led strategic approaches across clients.
• Strategic partner to Fortune 50 executive teams, developing actionable growth strategies and service design, including Coca-Cola, Heineken, Blue Cross Blue Shield, and General Mills.
• Supported $2.5M in incremental revenue by embedding insight-led strategic approaches across clients.
BBDO Minneapolis
Marketing
VP, DIRECTOR OF STRATEGY
1/2017 - 1/2018
• Directed brand strategy and analytics for the Minneapolis office within a 250-office global network.
• Collaborated with Hormel senior leadership and internal research teams to design studies and leverage syndicated data, shaping business strategy and digital experience.
• Led thought leadership and trend reporting for clients to improve programs and communications.
• Collaborated with Hormel senior leadership and internal research teams to design studies and leverage syndicated data, shaping business strategy and digital experience.
• Led thought leadership and trend reporting for clients to improve programs and communications.
Carmichael Lynch
Marketing
PLANNING DIRECTOR, GROUP PLANNING DIRECTOR
1/2013 - 1/2017
• Led a 15-person strategy team, overseeing strategy across the agency's largest clients.
• Developed brand strategy for Subaru, supporting 300% sales growth & 167% market share increase.
• Partnered with executive leaders at Subaru to design retail and customer engagement strategies.
• Developed brand strategy for Subaru, supporting 300% sales growth & 167% market share increase.
• Partnered with executive leaders at Subaru to design retail and customer engagement strategies.
Fallon
Marketing
SENIOR STRATEGIST
1/2010 - 1/2013
• Partnered with executive leadership teams on brand revitalization for Cadillac and Deluxe Corporation.
• Directed Cadillac's digital transformation, leading global website user personas and usability testing.
• Repositioned Deluxe Corporation from a 100-year-old check printer to a full-service financial partner for small and mid-size businesses.
• Directed Cadillac's digital transformation, leading global website user personas and usability testing.
• Repositioned Deluxe Corporation from a 100-year-old check printer to a full-service financial partner for small and mid-size businesses.
Haberman
Marketing
Strategist
1/2005 - 1/2010
• Provided insights, strategy, and CX support across healthcare, nonprofit, and consumer industries.