Functional Skills
Brand Strategy
Internal Communications
Content Strategy
Crisis Management
Marketing Automation
Product Marketing
Sales Enablement
Software Skills
Airtable
WordPress
Hubspot
Smartsheet
Mailchimp
Zapier
Dropbox
Microsoft Office
Jira
Asana
Wrike
Trello
Sector Experience
Automotive
Business Services
Healthcare
Manufacturing
Technology
Experience
Strategy House
Corporate Strategy & Development
Co-founder & Brand Strategist
1/2016 - 1/2023
• Served as strategic brand partner, developing messaging architectures, brand narratives, and communications strategies that aligned internal and external voices.
• Led brand strategy for post-merger and acquisition rebrands, including visual identity rollout, internal stakeholder engagement, and change communications.
• Built full-funnel content and communications plans, integrating voice across product marketing, HR, sales enablement, and PR.
• Designed EVP-aligned messaging frameworks for HR leaders to strengthen internal culture, recruiting, and retention narratives.
• Functioned as both strategist and project manager, reporting into leadership meetings, guiding internal teams, and partnering with external creative teams.
• Trained cross-functional teams in brand storytelling and messaging QA.
• Led brand strategy for post-merger and acquisition rebrands, including visual identity rollout, internal stakeholder engagement, and change communications.
• Built full-funnel content and communications plans, integrating voice across product marketing, HR, sales enablement, and PR.
• Designed EVP-aligned messaging frameworks for HR leaders to strengthen internal culture, recruiting, and retention narratives.
• Functioned as both strategist and project manager, reporting into leadership meetings, guiding internal teams, and partnering with external creative teams.
• Trained cross-functional teams in brand storytelling and messaging QA.
Editing by Bridgette
Media & Communications
Founder & Narrative Consultant
1/2014 - 1/2016
public-facing brand narratives.
• Developed positioning language and digital voice for small businesses in transition or growth stages.
• Developed positioning language and digital voice for small businesses in transition or growth stages.
Hudson Business Lounge
Marketing
Marketing & Communications Manager
1/2011 - 1/2014
• Led brand identity and membership marketing for a coworking startup during launch and growth phases.
• Developed internal policies, communications, and team onboarding materials aligned with the brand's member-first ethos.
• Developed internal policies, communications, and team onboarding materials aligned with the brand's member-first ethos.