Functional Skills
Business Analysis
Change Management / Org Design
Customer Experience
Customer Relationship Management
Product Innovation
Product Launch
Product Data Management
User Research
Revenue Growth
Web Development
Product Strategy
Applications Architecture
Application Modernization
E-commerce Implementation
Product Design
Software Skills
Firebase
Miro
Jira
Asana
Mixpanel
Google Analytics
Figma
Sector Experience
Manufacturing
Media & Entertainment
Real Estate
Technology
Travel & Hospitality
Countries Worked In
IN USExperience
VCO
Product Management / Strategy
FRACTIONAL PRODUCT LEAD
7/2019 - Present
Independent consulting firm working with startups and SMBs in helping them
- find product market fit
- monetize existing and new offerings
- scale their revenue generation with user growth in mind
- setup and refine product delivery processes
- incorporate data and outcome driven product development with a focus customer segmentation, growth and analysis.
- Currently define and execute product strategy for Homester.in, an AI-guided homebuying platform, to simplify the userjourney and improve outcomes in the Indian real estate market. Launching this Fall.
- Fractional Product Lead for a B2B SaaS workplace management system with IoT integration and cross-platform availability (web, tablet, and mobile apps), aiming to boost office space operational efficiency
- Orchestrated the complete redesign of a hotel management system, delivering a tablet-based housekeeping and room automation solution within a 5-month timeline by removing tech debt and restructuring app architecture.
- find product market fit
- monetize existing and new offerings
- scale their revenue generation with user growth in mind
- setup and refine product delivery processes
- incorporate data and outcome driven product development with a focus customer segmentation, growth and analysis.
- Currently define and execute product strategy for Homester.in, an AI-guided homebuying platform, to simplify the userjourney and improve outcomes in the Indian real estate market. Launching this Fall.
- Fractional Product Lead for a B2B SaaS workplace management system with IoT integration and cross-platform availability (web, tablet, and mobile apps), aiming to boost office space operational efficiency
- Orchestrated the complete redesign of a hotel management system, delivering a tablet-based housekeeping and room automation solution within a 5-month timeline by removing tech debt and restructuring app architecture.
The Hindu Group
Product Management / Strategy
LEAD PRODUCT MANAGER
10/2020 - 6/2024
Renowned media company operating many leading newspapers and digital properties
- Spearheaded a platform revamp of one of India's largest news website (25M+ MAUs), implementing multiple stakeholder needs and optimizing UX, resulting in growth in organic acquisition by 13%. Won best news site that year.
- Led the design and execution of mobile app portfolio on a modern stack (flutter), launching 6 apps in 8 months, balancing MVP delivery and scalable foundations. This included a top 3 news app (2M+ MAUs).
- Delivered product-led growth of 47%, 28%, and 26% YoY by tying priorities to KPIs and analysis - conversion and retention in Subscription and growth in Advertising revenue.
- Orchestrated an enterprise wide technical integration of Piano.io to unify CRM, subscription, analytics etc, translating existing workflows into - growth, advertising, finance, marketing, and editorial.
- Designed and implemented a user data collection strategy by connecting CDP with Google Analytics and Clevertap/ Amplitude, improving reliability, segmentation and personalization for better user experiences. Introduced premium paywall- new form of monetization, that increased conversion by 2.7x.
- Mentored and grew the product team from 4 to 11. Established a culture of documentation and collaboration.
- Established an experimentation framework linking metrics across the lifecycle (installs, conversions, LTV/CAC, churn) to decisioning, enabling 50+ experiments annually.
- Spearheaded a platform revamp of one of India's largest news website (25M+ MAUs), implementing multiple stakeholder needs and optimizing UX, resulting in growth in organic acquisition by 13%. Won best news site that year.
- Led the design and execution of mobile app portfolio on a modern stack (flutter), launching 6 apps in 8 months, balancing MVP delivery and scalable foundations. This included a top 3 news app (2M+ MAUs).
- Delivered product-led growth of 47%, 28%, and 26% YoY by tying priorities to KPIs and analysis - conversion and retention in Subscription and growth in Advertising revenue.
- Orchestrated an enterprise wide technical integration of Piano.io to unify CRM, subscription, analytics etc, translating existing workflows into - growth, advertising, finance, marketing, and editorial.
- Designed and implemented a user data collection strategy by connecting CDP with Google Analytics and Clevertap/ Amplitude, improving reliability, segmentation and personalization for better user experiences. Introduced premium paywall- new form of monetization, that increased conversion by 2.7x.
- Mentored and grew the product team from 4 to 11. Established a culture of documentation and collaboration.
- Established an experimentation framework linking metrics across the lifecycle (installs, conversions, LTV/CAC, churn) to decisioning, enabling 50+ experiments annually.
Camelot Integrated Solutions
Product Management / Strategy
PRODUCT MANAGER
8/2016 - 9/2017
Technology consulting, services and product company serving several MNCs in the US
- Managed a remote, cross-functional team of 5, employing agile methods.
- Built a cloud‑based BI product that transformed legacy data into actionable analytics and decision dashboards, cutting time to insight from 4 weeks to 2 days and improving cost efficiency.
- Managed a remote, cross-functional team of 5, employing agile methods.
- Built a cloud‑based BI product that transformed legacy data into actionable analytics and decision dashboards, cutting time to insight from 4 weeks to 2 days and improving cost efficiency.
NowFloats
Product Management / Strategy
PRODUCT MANAGER
6/2013 - 6/2014
SaaS tools for website creation, online marketing, and e-commerce
- Owned the lifecycle for the NowFloats Boost mobile app, earning "Best App for SMBs" at Google Think Mobile 2014 through rapid iteration and member-first outcomes.
- Implemented 2-week Scrum, 3x faster release cadence, and predictable throughput.
- Increased retention by 35% via A/B testing and qualitative research, driving 3.1x session duration and 2x user-generated updates.
- Conducted foundational research on SMB digital habits that informed product strategy and portfolio bets. That became a nationwide campaign -Digital Desh.
Also
- Captured and produced customer and company stories through videos and blog posts.
- Managed social media, including content generation, publishing, measurement, and advertising for various campaigns.
- Co-created marketing creatives, content, and design for social media, mass media, and OOH advertising.
- Created customer insights decks through surveys and interviews for product and sales experience feedback.
- Owned the lifecycle for the NowFloats Boost mobile app, earning "Best App for SMBs" at Google Think Mobile 2014 through rapid iteration and member-first outcomes.
- Implemented 2-week Scrum, 3x faster release cadence, and predictable throughput.
- Increased retention by 35% via A/B testing and qualitative research, driving 3.1x session duration and 2x user-generated updates.
- Conducted foundational research on SMB digital habits that informed product strategy and portfolio bets. That became a nationwide campaign -Digital Desh.
Also
- Captured and produced customer and company stories through videos and blog posts.
- Managed social media, including content generation, publishing, measurement, and advertising for various campaigns.
- Co-created marketing creatives, content, and design for social media, mass media, and OOH advertising.
- Created customer insights decks through surveys and interviews for product and sales experience feedback.
VCO
Marketing
PRODUCT AND MARKETING CONSULTANT
6/2011 - 6/2014
Independent consulting firm working with SMB clients
- Consulted for over 10 SMBs on digital branding, websites, SEO, social media, and app development.
- Overhauled branding, created product catalogs and ecommerce websites with CMS, produced marketing collateral, and oversaw video and social content for clients like Framecraft and Robotouch.
- Created wireframes and product roadmaps for founders exploring a virtual jukebox and a contacts‑based social network.
- Managed multiple concurrent projects by coordinating a network of vendors and freelancers across web development, content, branding, marketing collateral, photography, and video production.
- Consulted for over 10 SMBs on digital branding, websites, SEO, social media, and app development.
- Overhauled branding, created product catalogs and ecommerce websites with CMS, produced marketing collateral, and oversaw video and social content for clients like Framecraft and Robotouch.
- Created wireframes and product roadmaps for founders exploring a virtual jukebox and a contacts‑based social network.
- Managed multiple concurrent projects by coordinating a network of vendors and freelancers across web development, content, branding, marketing collateral, photography, and video production.
Vedam Calcimin Ltd
Marketing
MARKETING MANAGER
2/2011 - 5/2012
Manufacturer and supplier of whitewash and allied products
Set up wholesale and retail distribution across 4 states and 50+ towns in South and Central India. Collected local market, competition, customer, and pricing data to inform product positioning. Managed vendors across SEO, branding, ERP implementation, merchandising, and media ad sales. Created documentation and technology processes forthe marketing team from scratch.
Set up wholesale and retail distribution across 4 states and 50+ towns in South and Central India. Collected local market, competition, customer, and pricing data to inform product positioning. Managed vendors across SEO, branding, ERP implementation, merchandising, and media ad sales. Created documentation and technology processes forthe marketing team from scratch.
84ideas
Media & Communications
SOCIAL MEDIA STRATEGIST
7/2010 - 1/2011
Boutique services firm with focus on design, website and social media
Led social media strategy and creative campaigns for retail and entertainment clients. Ran a social-good campaign for Rang De, a micro-credit crowdfunding platform. Engaged Disney and executed the first social media campaign for a south Indian film — 'Anaganaga O Dheerudu'.
Led social media strategy and creative campaigns for retail and entertainment clients. Ran a social-good campaign for Rang De, a micro-credit crowdfunding platform. Engaged Disney and executed the first social media campaign for a south Indian film — 'Anaganaga O Dheerudu'.
Dot Now Social Media Services
Media & Communications
CO-FOUNDER
9/2009 - 4/2010
Social Media strategy for Small businesses
Built social media strategy and content marketing for Options India, an executive recruitmentfirm. Managed email-based lead generation for passivejob seekers using industry content.
Built social media strategy and content marketing for Options India, an executive recruitmentfirm. Managed email-based lead generation for passivejob seekers using industry content.