Functional Skills

Data Analysis
Marketing Analytics
Product Launch
Product Strategy
Growth Marketing
Product Innovation
Product Development
Marketing Strategy
User Experience Design (UX)
User-Interface Design (UI)
User Research

Software Skills

SAP CRM
SurveyMonkey
Adobe XD
Zapier
Google Analytics
Firebase
Miro
SQL
Python
JavaScript
Azure DevOps
Airtable
Java
Mixpanel
Jira

Certifications

CSPOCertified Scrum Product Owner
ITILIT Infrastructure Library Certified
SASAFe Agilist

Sector Experience

Automotive
Energy
Social & Public Sector
Technology
Transportation & Logistics

Experience

IT-Department Canton Basel-City Product Management / Strategy
Lead Product Manager - Web and Mobile Customer
2/2025 - Present
• Introduced the Flowable low-code platform by coordinating with development and IT teams to build mobile-first digital forms, reducing delivery time by 40%.
• Facilitated cross-department workshops to identify and prioritize 5+ new eServices, driving a projected 20% increase in portal usage by aligning initiatives with user needs.
• Created and iterated interactive prototypes with stakeholders, accelerating feedback cycles and shortening time-to-market by 40%.

CKW, Lucerne Product Management / Strategy
Senior Product Manager - CRM & Mobile
5/2024 - 1/2025
• Collaborated with product owners and engineering to develop CRM mobile features improving field sales team workflows by 30%, through user research and iterative testing.
• Implemented growth-driven prioritization frameworks in planning sessions, increasing delivery speed of mobile-related features by 15%.
• Supported agile coaching initiatives to enhance cross-functional team collaboration and accelerate product releases.

Toll Collect Product Management / Strategy
Senior Product Manager - Mobile App
9/2019 - 4/2024
• Led cross-functional teams in designing and developing a native mobile app for transport professionals, using iterative user feedback and testing, resulting in 100k+ users and a 50% reduction in call center volume.
• Executed data-driven growth strategies including targeted push notifications and A/B testing, boosting app usage from 5% to over 35% within two years.
• Coordinated agile development cycles with engineering and UX teams to optimize mobile features, improving feature adoption and reducing time-to-market by 25%.
• Managed end-to-end prototype design and user testing, ensuring a seamless mobile-first experience aligned with business goals.

Daimler Product Management / Strategy
Product Manager
4/2018 - 8/2019
• Gathered and translated mobile feature requirements by collaborating with global stakeholders and engineering teams across three continents, reducing app development cycles by 20%.
• Delivered mobile-first features that improved operational efficiency for 20,000+ employees by 15%, through continuous monitoring of KPIs and user feedback.
• Led technical design workshops to align product goals with engineering capabilities, increasing user adoption by 10%.

Nebenan.de Product Management / Strategy
Product Owner - Android App
1/2017 - 2/2018
• Managed end-to-end development of the Android app, growing user acquisition by 30% and monthly active users to 500,000+ through targeted feature releases and market expansion.
• Conducted user interviews and data analysis to reduce churn by 18% and increase feature adoption by 25%, guiding product adjustments accordingly.
• Improved feature release speed by 30% by applying data-driven prioritization and optimizing the sprint planning process.