Functional Skills
Go-to-market Strategy
Vendor Management
Marketing Operations
Investor Relations
Marketing Automation
Product Marketing
Content Strategy
Revenue Growth
Product Innovation
Communications
Marketing Strategy
Market Penetration
Private Equity Investing
Finance Transformation
Customer Segmentation
Sector Experience
Business Services
Consumer Goods
Manufacturing
Social & Public Sector
Experience
North Current
Management Consulting
Fractional CMO, Consultant
5/2025 - Present
Founder and Principal of North Current, a consulting practice that delivers high-impact brand and marketing strategy for startups, growth-stage companies, and mission-driven brands. I partner with executive teams to clarify positioning, accelerate go-to-market plans, and build marketing infrastructure that drives revenue. My work spans brand storytelling, content strategy, fractional CMO leadership, and performance-focused marketing execution—designed for speed, clarity, and measurable impact.
Meati Foods
Marketing
Vice President of Marketing
8/2024 - 5/2025
Lead all aspects of marketing strategy, funnel performance, revenue acceleration, and cross-functional integration. Hired, mentored, and scaled cross-functional marketing teams while overseeing third-party vendors and agency partners to support integrated brand campaigns. Built and managed annual marketing plans and budgets, as well as tracked performance metrics to optimize spending and ROI.
• Built and scaled marketing organization from scratch, driving strategic brand repositioning and securing major industry accolades, including Fast Company's Most Innovative Brand (2025) and Time World's Top GreenTech Company (2025).
• Increased YoY revenue by 130% through targeted distribution strategies, strategic partnerships, and multi-channel demand generation across retail and foodservice, transforming the brand into a profitable, category-defining brand.
• Led customer-driven product innovation, resulting in a 28% improvement in customer return rate, demonstrating measurable enhancements
• Built and scaled marketing organization from scratch, driving strategic brand repositioning and securing major industry accolades, including Fast Company's Most Innovative Brand (2025) and Time World's Top GreenTech Company (2025).
• Increased YoY revenue by 130% through targeted distribution strategies, strategic partnerships, and multi-channel demand generation across retail and foodservice, transforming the brand into a profitable, category-defining brand.
• Led customer-driven product innovation, resulting in a 28% improvement in customer return rate, demonstrating measurable enhancements
Sensaria – Circle Graphics
Marketing
Executive VP Brand, Marketing, Product, and Art
10/2016 - 2/2024
Strategically managed global product and brand portfolio, driving substantial revenue growth, customer acquisition, and profitability. Owned digital marketing transformation, innovation roadmap, and cross-functional strategy alignment. Directed a high-performing internal team and managed external agencies across creative, digital, PR, and media buying functions to ensure brand consistency and performance optimization.
• Revamped digital strategy resulting in a 500% ROI improvement in paid marketing, 35% increase in pipeline velocity, and 31% revenue growth.
• Developed and executed strategic differentiation strategy, increasing customer lifetime value (LTV) to 3x acquisition cost.
• Created an integrated three-year roadmap leveraging data-driven positioning, significantly boosting revenue by 32% within one year.
• Reduced marketing spend by $200K while achieving a 72-basis-point increase in variable profit through targeted automation and efficiency improvements.
• Upgraded entire
• Revamped digital strategy resulting in a 500% ROI improvement in paid marketing, 35% increase in pipeline velocity, and 31% revenue growth.
• Developed and executed strategic differentiation strategy, increasing customer lifetime value (LTV) to 3x acquisition cost.
• Created an integrated three-year roadmap leveraging data-driven positioning, significantly boosting revenue by 32% within one year.
• Reduced marketing spend by $200K while achieving a 72-basis-point increase in variable profit through targeted automation and efficiency improvements.
• Upgraded entire
Sensaria – Circle Graphics
Marketing
Executive Vice President, SVS Division
10/2019 - 11/2020
Oversaw P&L for a nascent division targeting a new industry, driving its evolution into a significant entity within the organization by launching innovative e-commerce and B2B solutions. Spearheaded the development and expansion of the signage division, unveiling new markets and products that bolstered the company's portfolio.
• Directed the product positioning and marketing strategy for a start-up division, achieving $9M in revenue within three years by resonating with target audiences.
• Launched timely, responsive product lines for the organizations other two divisions, generating an additional $1.5M in revenue, demonstrating agility and driving incremental growth even during challenging market conditions.
• Pioneered an Emotional Intelligence Program, enhancing leadership effectiveness and organizational dynamics.
• Established KPIs and performance metrics to monitor financial health and operational efficiency. Regularly reviewed and adjusted strategies based on data insights,
• Directed the product positioning and marketing strategy for a start-up division, achieving $9M in revenue within three years by resonating with target audiences.
• Launched timely, responsive product lines for the organizations other two divisions, generating an additional $1.5M in revenue, demonstrating agility and driving incremental growth even during challenging market conditions.
• Pioneered an Emotional Intelligence Program, enhancing leadership effectiveness and organizational dynamics.
• Established KPIs and performance metrics to monitor financial health and operational efficiency. Regularly reviewed and adjusted strategies based on data insights,
Sensaria – Circle Graphics
Marketing
Vice President of Marketing
12/2017 - 10/2019
Directed marketing and branding initiatives across OOH, Wall Decor, and SVS Divisions, marking the inception of a unified marketing strategy for these diverse segments. Pioneered cross-divisional collaboration to ensure competitive market positioning through comprehensive corporate branding, demand generation, and communication strategies. Developed the marketing department's budget, fostered media relationships, and led market analysis to identify growth opportunities.
• Launched a targeted technology solution for small businesses, streamlining the signage ordering process and achieving a 5% incremental revenue increase in the first year, with an average YOY growth of 132%.
• Spearheaded the transition to marketing automation tools, which doubled MQL to SQL conversion rates from 9% to 17% and the opportunity to close rates from 13% to 31%.
• Designed the first cross-functional pipeline dashboard, enabling real-time visibility into sales stages, marketing ROI, and growth opportuniti
• Launched a targeted technology solution for small businesses, streamlining the signage ordering process and achieving a 5% incremental revenue increase in the first year, with an average YOY growth of 132%.
• Spearheaded the transition to marketing automation tools, which doubled MQL to SQL conversion rates from 9% to 17% and the opportunity to close rates from 13% to 31%.
• Designed the first cross-functional pipeline dashboard, enabling real-time visibility into sales stages, marketing ROI, and growth opportuniti
Sensaria – Circle Graphics
Marketing
Director of Corporate Marketing
10/2016 - 12/2017
Initially recruited to drive targeted OOH division marketing; quickly expanded scope, developing and executing integrated marketing strategies across DTC, B2B, and B2C channels. Leveraged analytics and strategic insights to deliver highly effective go-to-market programs, boosting financial outcomes and market presence.
• Streamlined marketing operations, reducing the budget by 27% in one year through strategic restructuring and AI integration, enhancing efficiency and cross-brand alignment.
• Developed a thought-leadership communication plan to introduce cohesive messaging, white papers, a knowledge base, event strategies, and PR tactics, which resulted in a 14% increase in close rates and generated interest from new private equity investors.
• Drove brand innovation by introducing a smog-eating, eco-conscious billboard solution—garnering national attention through a high-impact launch featuring Bill Nye the Science Guy and boosting environmental brand perception.
• Led cross-divis
• Streamlined marketing operations, reducing the budget by 27% in one year through strategic restructuring and AI integration, enhancing efficiency and cross-brand alignment.
• Developed a thought-leadership communication plan to introduce cohesive messaging, white papers, a knowledge base, event strategies, and PR tactics, which resulted in a 14% increase in close rates and generated interest from new private equity investors.
• Drove brand innovation by introducing a smog-eating, eco-conscious billboard solution—garnering national attention through a high-impact launch featuring Bill Nye the Science Guy and boosting environmental brand perception.
• Led cross-divis
MusclePharm
Marketing
Director of Marketing
3/2015 - 10/2016
Transformed brand perception following significant crisis, improving customer retention, stakeholder sentiment, and achieving double-digit market-share gains.
• Spearheaded crisis communication strategies, restoring investor confidence and shareholder sentiment; improved customer sentiment by 71% and recaptured 62% of lost customer base.
• Launched targeted organic women's product line, successfully penetrating fastest-growing market segment and stabilizing investor relations post-crisis.
• Implemented integrated Amazon marketing campaigns aligned with social trends, driving significant revenue growth and improving ranking in the supplements category.
• Orchestrated a high-profile MMA fundraising event featuring professional athletes, celebrities, and influencers, attracting 450+ attendees and raising over $60K.
• Grew athlete endorsements by 215% through strategic influencer partnerships and high-impact social activations, driving brand awareness, engagement, and community loyalt
• Spearheaded crisis communication strategies, restoring investor confidence and shareholder sentiment; improved customer sentiment by 71% and recaptured 62% of lost customer base.
• Launched targeted organic women's product line, successfully penetrating fastest-growing market segment and stabilizing investor relations post-crisis.
• Implemented integrated Amazon marketing campaigns aligned with social trends, driving significant revenue growth and improving ranking in the supplements category.
• Orchestrated a high-profile MMA fundraising event featuring professional athletes, celebrities, and influencers, attracting 450+ attendees and raising over $60K.
• Grew athlete endorsements by 215% through strategic influencer partnerships and high-impact social activations, driving brand awareness, engagement, and community loyalt
Pact (Wear Pact)
Marketing
Marketing Director
9/2013 - 3/2015
Developed marketing and merchandising strategies from startup phase, focusing on sustainable, multi-channel brand storytelling and audience engagement.
• Boosted DTC web conversions by 117% through targeted online marketing campaigns, strategic influencer partnerships, and content-driven storytelling.
• Secured partnerships with Whole Foods and Costco through targeted, persuasive sales pitches and market positioning, significantly expanding market presence and revenue.
• Worked with all Whole Foods locations on how to merchandise, market, and promote PACT in stores.
● Additional Experience
• Boosted DTC web conversions by 117% through targeted online marketing campaigns, strategic influencer partnerships, and content-driven storytelling.
• Secured partnerships with Whole Foods and Costco through targeted, persuasive sales pitches and market positioning, significantly expanding market presence and revenue.
• Worked with all Whole Foods locations on how to merchandise, market, and promote PACT in stores.
● Additional Experience
CROCS
Marketing
Marketing Manager
1/2009 - 1/2013
Express: Field Marketing & Merchandising Manager
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