Functional Skills

Business Analytics
Business Intelligence
Business Planning
Communications
Data Analysis
Go-to-market Strategy
Launch Planning & Preparation
Leadership Development
Sales and Operations Planning (S&OP)
Sales Strategy
Strategic Planning
Training and Coaching
Sales Training
Sales Enablement
Sales Operations

Software Skills

Microsoft Office
G Suite
Dropbox
DocuSign
PowerBI
Tableau
Airtable
Canva
OpenAI
Microsoft Excel
Microsoft PowerPoint

Sector Experience

Business Services
Consumer Goods
Retail
Social & Public Sector
Travel & Hospitality

Languages

Spanish
English
Italian

Experience

Dirty Shirley Cocktails Sales
Head of Sales & Strategy
3/2024 - 5/2025
Leveraged past corporate company experience as employee #2 of a high-growth RTD startup, reporting directly to the CEO. Scaled distribution from 22 to 45+ distributors, overseeing all aspects of sales strategy, execution, and national account management.

Manage 45+ distributors, ensuring execution of priorities and account authorizations. Led individual annual business planning with top 20 distributors (85% of business) and created KPI-driven scorecards to monitor distribution, volume, and retail penetration. Built an incentive calendar and tracked execution against goals.

Managed national accounts securing placements across key retailers (Meijer, Trader Joe's, Target, etc). Ensured and tracked distributor execution of authorizations and priorities.

Built forecasting tools and distributor inventory reports to track sell-through, prevent out-of-stocks, plan for production, monitor execution, performance, and retail distribution. Built investor fundraising decks.
GALLO Corporate Strategy & Development
Chief of Staff - On Premise Channel (Total US)
6/2021 - 5/2023
Partnered with the VP to drive a 20% increase in distributor account penetration. Led monthly strategy sessions with Directors and cross-functional teams to align priorities. Developed executive presentations, securing C-suite support for key initiatives. Established execution standards that helped Gallo outpace market sales growth.
GALLO Corporate Strategy & Development
Chief of Staff - Retail National Accounts (Northeast Region)
3/2018 - 6/2021
Supported a $350M portfolio across Kroger, Meijer, CVS, Giant Eagle, and Albertsons Shaw’s. Led forecasting and sales strategy, driving a 15% revenue increase in 2020. Created a go-to-market strategy that improved account coverage without additional headcount. Co-launched a weekly industry insights video series, “Fun Fact Friday.”
GALLO Sales
Retail National Accounts & Category Management
4/2012 - 2/2018
National Account Manager, CVS: Led a $21M portfolio, driving 15% growth in Premium Wine. Regional Account Manager, BJ’s & NH Liquor: Managed $17M, delivering 17% growth. Category Manager, Walgreens: Raised program execution compliance from 53% to 90%.
GALLO Data Science / Analytics
Sales Insights Analyst
1/2010 - 3/2012
Built analytics and sales insights to drive new business opportunities. Developed Family Dollar’s wine strategy, contributing to a $100M+ category today. Created consumer insights reports on generational wine trends and social media impact.
Wirtz Beverage of Illinois Sales
Distributor Sales Consultant & Account Manager
7/2007 - 11/2010
(Currently Breakthru Beverage) Progressed through Gallo's Sales Leadership Development Program beginning with entry-level sales and managerial experience inside a distributor. Sold local programs and executed national priorities for customers like Safeway, CVS, Target, Walmart, and Sam's Club.