Functional Skills
Go-to-market Strategy
Communications
Marketing Strategy
Marketing Analytics
Forecasting / Projections
Brand Strategy
Campaign Optimization
Commercial Strategy
Content Marketing
Digital Marketing / Advertising
Content Strategy
Experiential Marketing
Growth Marketing
Growth Strategy
Product Marketing
Software Skills
Google Docs
Google Sheets
Microsoft Word
Microsoft Excel
Microsoft PowerPoint
Microsoft Office
Sector Experience
Business Services
Consumer Goods
Media & Entertainment
Technology
Languages
English
Fortune 500
Experience
Self-Employed
Marketing
Growth & Product Marketing Consultant
10/2024 - Present
• Partnering with founders, creative leaders, and C-suite executives across new media, technology, and live entertainment to unlock brand potential, accelerate audience growth, and transform strategic vision into market momentum
Paramount
Marketing
Vice President, Global Brand Marketing, Paramount Streaming
9/2021 - 9/2024
• Led the global brand marketing team driving growth in brand awareness KPI's for Paramount+ domestically and worldwide by delivering high-impact, multi-channel campaigns via traditional media, print, digital, social, experiential, and partnership tactics
• Led campaign execution and measurement for the award-winning A Mountain of Entertainment campaign series, which aired in 3 of the last 4 Super Bowls
• Served as the global strategic leader and subject matter expert in all things related to the service brand delivering consistency across all applications
• Implemented and enforced brand identity, positioning and usage guidelines to ensure consistency across all marketing communications, including brand and verbal identity and brand hierarchy toolkits for the master brand as well as Original series branding
• Partnered with content creators and influencers to bolster new media exposure for the Paramount+ brand
Managed the 9 figure marketing budget related to brand campaigns
• Led campaign execution and measurement for the award-winning A Mountain of Entertainment campaign series, which aired in 3 of the last 4 Super Bowls
• Served as the global strategic leader and subject matter expert in all things related to the service brand delivering consistency across all applications
• Implemented and enforced brand identity, positioning and usage guidelines to ensure consistency across all marketing communications, including brand and verbal identity and brand hierarchy toolkits for the master brand as well as Original series branding
• Partnered with content creators and influencers to bolster new media exposure for the Paramount+ brand
Managed the 9 figure marketing budget related to brand campaigns
Paramount
Marketing
Senior Director, Program Marketing
9/2016 - 9/2021
• Oversaw a team of high-performing brand marketers leading the strategy and execution of 35+Paramount+ Original Series and Movie campaigns, including Star Trek: Picard, SpongeBob Movie, Star
Trek: Discovery, The Twilight Zone reboot, The Good Fight, The Challenge: All Stars, Younger, amongst other major Paramount Global IP
• Managed the 9-figure annual marketing budget across Original Series and brand campaigns, overseeing the media mix and investment approach by title
• Led evaluation of potential new exclusive content, forecasting the market impact of each opportunity
• Partnered with BI to develop, update and improve reporting that tracks KPI’s and business metrics to uncover actionable trends, insights and forecasts for future campaign efforts
• Responsible for showrunner and filmmaker stakeholder management, ensuring marketing plan alignment with creators of Paramount+ Original series and films
Trek: Discovery, The Twilight Zone reboot, The Good Fight, The Challenge: All Stars, Younger, amongst other major Paramount Global IP
• Managed the 9-figure annual marketing budget across Original Series and brand campaigns, overseeing the media mix and investment approach by title
• Led evaluation of potential new exclusive content, forecasting the market impact of each opportunity
• Partnered with BI to develop, update and improve reporting that tracks KPI’s and business metrics to uncover actionable trends, insights and forecasts for future campaign efforts
• Responsible for showrunner and filmmaker stakeholder management, ensuring marketing plan alignment with creators of Paramount+ Original series and films
Sony
Marketing
Brand Marketing Manager, Co-Marketing & Regional Marketing
5/2011 - 9/2016
• Led a team of marketers to grow the acquisition of customers and the digital adoption of services for the Network Entertainment vertical of PlayStation
• PlayStation Network team member who supported the launches of PlayStation 4, PlayStation VR, and PlayStation Vue
• Led the rebranding efforts of digital services - PlayStation Network, PlayStation Video and PlayStation Music from Sony Entertainment Network, Video Unlimited and Music Unlimited in more than 10 international territories
• Led the brand creative strategy for the launch of PlayStation Store, PlayStation Music and PlayStationVideo in more than 14 international territories
• Partnered with Activision, Bungie, Naughty Dog and Santa Monica Studio to create, produce and lead the go-to-market efforts for the hit PlayStation Original series,
• PlayStation Network team member who supported the launches of PlayStation 4, PlayStation VR, and PlayStation Vue
• Led the rebranding efforts of digital services - PlayStation Network, PlayStation Video and PlayStation Music from Sony Entertainment Network, Video Unlimited and Music Unlimited in more than 10 international territories
• Led the brand creative strategy for the launch of PlayStation Store, PlayStation Music and PlayStationVideo in more than 14 international territories
• Partnered with Activision, Bungie, Naughty Dog and Santa Monica Studio to create, produce and lead the go-to-market efforts for the hit PlayStation Original series,
Coloredge Visual
Marketing
Visual Communications Associate – Entertainment Brands
8/2010 - 3/2011
• Managed a team of designers responsible for the brand and style guide design for 360 theatrical marketing campaigns from Warner Brothers, Paramount and 20th Century Fox, including Avatar, Puss in Boots, Cowboys vs. Aliens, Rango and more
• Led 20th Century Fox's "A-Z Project", designed to successfully convert physical creative assets from 2,000+ television and cinematic titles to digital assets for digital distribution channels
• Secured major contracts with Mattel Inc. subsidiary, American Girl and Denny's Restaurants to provide online graphic solutions for their Integrated Graphics Groups
• Led 20th Century Fox's "A-Z Project", designed to successfully convert physical creative assets from 2,000+ television and cinematic titles to digital assets for digital distribution channels
• Secured major contracts with Mattel Inc. subsidiary, American Girl and Denny's Restaurants to provide online graphic solutions for their Integrated Graphics Groups
Interactive Media Institute
Marketing
Director of Global Communications
4/2009 - 5/2010
• Supported research and published studies on the impact of Virtual Reality and Augmented Reality made available via various platform devices including the PlayStation 3, Xbox 360 and Nintendo Wii consoles, to assist in the creation of prevention, therapy, training, education and rehabilitation protocols
• Managed a team of 4+ conference managers, who coordinated more than 5 U.S. and international meetings, conferences and tutorials ranging from 100 to 1,000 attendees in 6 countries worldwide to discuss impacts of emerging technologies on societal behaviors
• Managed and completed grant reports and applications to the North Atlantic Treaty Organization (NATO), the National Institute on Drug Abuse (NIDA), the National Institutes of Health (NIH) and the U.S. Army Research Office (ARO)
• Managed a team of 4+ conference managers, who coordinated more than 5 U.S. and international meetings, conferences and tutorials ranging from 100 to 1,000 attendees in 6 countries worldwide to discuss impacts of emerging technologies on societal behaviors
• Managed and completed grant reports and applications to the North Atlantic Treaty Organization (NATO), the National Institute on Drug Abuse (NIDA), the National Institutes of Health (NIH) and the U.S. Army Research Office (ARO)