Functional Skills
Business Analysis
Content Strategy
Customer Relationship Management
Digital Marketing / Advertising
Digital Transformation
Finance Transformation
Innovation Management
Marketing Analytics
Marketing Operations
Marketing Strategy
Media Strategy
Operations Management
Sales Strategy
Strategic Planning
Campaign Optimization
Software Skills
Asana
Salesforce
Storage Area Network (SAN)
SMS
Canva
Trello
Mailchimp
WordPress
Sector Experience
Business Services
Consumer Goods
Financial Services
Media & Entertainment
Technology
Languages
English
Spanish
Notable Clients
Adobe
Hertz Global Holdings
Nationwide
Salesforce
Western Union
Experience
GIL MEDIA CO.
Marketing
Fractional Chief Marketing Officer & Growth Strategist
11/2017 - Present
Boutique consultancy supporting SaaS, Fortune 500, and retail brands with brand, growth, and GTMstrategy
• Operate as a fractional CMO and growth advisor, delivering full-funnel strategies across demand gen, GTM execution, CRM, and strategic brand storytelling.
• Directed DocuSign's IPO-era marketing strategy, crafting executive narratives and launch content that drove 2M+ organic impressions and enterprise pipeline lift.
• Led Western Union's global employee advocacy rollout, activating 12,000+ employees and increasing brand engagement by 40% through scaled social storytelling.
• Drove B2B loyalty growth for Hertz, exceeding sign-up goals by 30% through segmentation, lifecycle marketing, and demand gen campaigns.
• Revamped Kay Jewelers' ecommerce experience, increasing conversions by 25% and boosting customer interactions 50% through omnichannel campaign optimization.
• Designed full-funnel marketing playbooks, including CRM journeys, event lead capture flows, and campaign plan
• Operate as a fractional CMO and growth advisor, delivering full-funnel strategies across demand gen, GTM execution, CRM, and strategic brand storytelling.
• Directed DocuSign's IPO-era marketing strategy, crafting executive narratives and launch content that drove 2M+ organic impressions and enterprise pipeline lift.
• Led Western Union's global employee advocacy rollout, activating 12,000+ employees and increasing brand engagement by 40% through scaled social storytelling.
• Drove B2B loyalty growth for Hertz, exceeding sign-up goals by 30% through segmentation, lifecycle marketing, and demand gen campaigns.
• Revamped Kay Jewelers' ecommerce experience, increasing conversions by 25% and boosting customer interactions 50% through omnichannel campaign optimization.
• Designed full-funnel marketing playbooks, including CRM journeys, event lead capture flows, and campaign plan
GetResponse
Marketing
Brand Evangelist (Functioning Head of Marketing / Fractional
4/2024 - 5/2025
Global email marketing and automationplatformserving creators, SMBs, and enterprises.
• Pioneered GetResponse's entry into the creator economy, leading the launch of the Creator Monetization Suite—including AI-powered courses, paid newsletters, and the Creator Hub.
• Developed and launched the "Owned vs. Rented" narrative, positioning the brand as a category thought leader in audience ownership and email-first marketing.
• Owned full-funnel demand generation, contributing $100K+ in new MRR and influencing $500K+ in retention via webinars, lifecycle automation, and reactivation workflows.
• Led branded partnerships and co-marketing campaigns with TikTok, MarketerHire, ZeroBounce, and other creator-focused platforms to expand reach and accelerate lead flow.
• Served as public-facing brand spokesperson, featured in thought leadership content, media appearances, and industry webinars to drive trust and visibility.
• Launched and executive produced the customer story video series, sho
• Pioneered GetResponse's entry into the creator economy, leading the launch of the Creator Monetization Suite—including AI-powered courses, paid newsletters, and the Creator Hub.
• Developed and launched the "Owned vs. Rented" narrative, positioning the brand as a category thought leader in audience ownership and email-first marketing.
• Owned full-funnel demand generation, contributing $100K+ in new MRR and influencing $500K+ in retention via webinars, lifecycle automation, and reactivation workflows.
• Led branded partnerships and co-marketing campaigns with TikTok, MarketerHire, ZeroBounce, and other creator-focused platforms to expand reach and accelerate lead flow.
• Served as public-facing brand spokesperson, featured in thought leadership content, media appearances, and industry webinars to drive trust and visibility.
• Launched and executive produced the customer story video series, sho
Green Dot Bank | Remote (USA)
Marketing
Strategic Marketing Consultant & Advisor to the Chief Marketing Officer
12/2020 - 8/2021
Publicly traded FinTech company and banking-as-a-service platform.
• Led go-to-market launch strategy for GO2bank, achieving 50% higher adoption than legacy products and positioning the brand as a modern FinTech challenger.
• Served as strategic advisor to the CMO, aligning launch execution, growth strategy, and marketing operations with business goals.
• Designed and executed content strategy that drove brand awareness, customer engagement, and account growth—especially among underserved audiences.
• Directed cross-functional collaboration across product, marketing, and analytics to ensure seamless GTM and brand consistency.
• Launched influencer campaigns that lifted social engagement by 40% and activated a mission-aligned creator community.
• Drove 5M+ impressions and 30% organic traffic growth through integrated campaigns, resulting in a 20% lift in brand awareness within six months.
• Conducted competitive and audience research to shape GO2bank's positioning and differentia
• Led go-to-market launch strategy for GO2bank, achieving 50% higher adoption than legacy products and positioning the brand as a modern FinTech challenger.
• Served as strategic advisor to the CMO, aligning launch execution, growth strategy, and marketing operations with business goals.
• Designed and executed content strategy that drove brand awareness, customer engagement, and account growth—especially among underserved audiences.
• Directed cross-functional collaboration across product, marketing, and analytics to ensure seamless GTM and brand consistency.
• Launched influencer campaigns that lifted social engagement by 40% and activated a mission-aligned creator community.
• Drove 5M+ impressions and 30% organic traffic growth through integrated campaigns, resulting in a 20% lift in brand awareness within six months.
• Conducted competitive and audience research to shape GO2bank's positioning and differentia
BMC Software
Marketing
Senior Social Media Marketing Manager (Functioning Global Head of Social Media Strategy & Innovation
7/2015 - 10/2017
Enterprise IT software company supporting Fortune 500 clients with automation and data tools.
• Revamped global social strategy, increasing engagement by 30% with C-level–driven content targeting CTOs and B2B IT decision-makers.
• Consolidated 100+ social accounts into a unified global system, improving brand consistency, workflow efficiency, and cross-market performance tracking.
• Launched the "Be Social" employee advocacy program, activating 6,000+ employees and driving a 25% lift in social engagement and brand reach.
• Improved lead quality by 30% through integrated demand gen programs aligned with content, paid media, and sales enablement.
• Optimized paid social on LinkedIn and Twitter, increasing lead volume by 25% in six months through performance-driven campaign strategies.
• Revamped global social strategy, increasing engagement by 30% with C-level–driven content targeting CTOs and B2B IT decision-makers.
• Consolidated 100+ social accounts into a unified global system, improving brand consistency, workflow efficiency, and cross-market performance tracking.
• Launched the "Be Social" employee advocacy program, activating 6,000+ employees and driving a 25% lift in social engagement and brand reach.
• Improved lead quality by 30% through integrated demand gen programs aligned with content, paid media, and sales enablement.
• Optimized paid social on LinkedIn and Twitter, increasing lead volume by 25% in six months through performance-driven campaign strategies.
LinkedIn
Marketing
Senior Social Media Marketing Manager & Product Evangelist
3/2015 - 7/2015
World's largest professional network and B2B demand generationplatform.
• Drove demand generation for LinkedIn Sales Navigator, generating 4,000+ high-quality leads and contributing to 17% pipeline growth.
• Launched B2B webinar series that accelerated enterprise adoption and positioned LinkedIn as a trusted thought leader in the sales tech ecosystem.
• Boosted social engagement by 25% through targeted campaigns tailored to B2B personas and content decision-makers.
• Integrated multi-channel campaigns across email, paid, and organic social to increase conversion and unify LinkedIn's brand voice across touch points.
• Drove demand generation for LinkedIn Sales Navigator, generating 4,000+ high-quality leads and contributing to 17% pipeline growth.
• Launched B2B webinar series that accelerated enterprise adoption and positioned LinkedIn as a trusted thought leader in the sales tech ecosystem.
• Boosted social engagement by 25% through targeted campaigns tailored to B2B personas and content decision-makers.
• Integrated multi-channel campaigns across email, paid, and organic social to increase conversion and unify LinkedIn's brand voice across touch points.
Save-A-Lot
Marketing
Senior Digital Marketing Manager
2/2014 - 1/2015
Discount grocery retailer with 1,000+ U.S. locations.
• Owned digital marketing across social, email, SMS, and web, launching an omnichannel loyalty program that scaled to over 1M members and increased retention through targeted campaigns and influencer-driven shopper content.
• Owned digital marketing across social, email, SMS, and web, launching an omnichannel loyalty program that scaled to over 1M members and increased retention through targeted campaigns and influencer-driven shopper content.
Winn-Dixie
Marketing
Senior Social Media Manager
1/2012 - 1/2014
Regional supermarket chain headquartered in the Southeastern U.S.
• Pioneered Winn-Dixie's social media presence, launching all brand channels (including LatinX), growing to 150K+ followers, and leading GTM for the digital coupon program with Google, co-marketing with PepsiCo and Coca-Cola, and sports campaigns with the Saints and Jaguars.
• Pioneered Winn-Dixie's social media presence, launching all brand channels (including LatinX), growing to 150K+ followers, and leading GTM for the digital coupon program with Google, co-marketing with PepsiCo and Coca-Cola, and sports campaigns with the Saints and Jaguars.