Clientsincluded Horizon Blockchain Games, Fandor, Swirl, and others
• Known for creating lifecycle foundations and scalable marketing systems from the ground up in startup environments.
• Own and drive multi-year product roadmaps focused on messaging channel innovation and digital customer engagement.
• Serve as the lead collaborator across marketing, engineering, data, and executive teams to deliver secure, scalable CRM capabilities.
• Translate system-level insights (journeys, personas, competitive positioning) into actionable campaigns targeted at high-value customers and decision makers.
• Prioritize and manage a dynamic backlog; advancing segmentation, personalization, and real-time messaging precision.
• Lead evaluation and implementation of CRM and messaging platforms, enhancing system interoperability and optimizing end-to-end delivery.
• Define cross-functional product requirements, KPIs, and success metrics that align with engagement, retention, and messaging performance goals.
• Oversee messaging channel strategy across email, SMS, push, and in-app, with a focus on personalization, experimentation, and delivery health.
• Coach and mentorjunior team members to strengthen product development practices and foster cross-functional alignment.

• Designed and launched targeted lifecycle email campaigns that achieved a 20% average open rate and a 12% increase in first-week retention.
• Led cross-channel marketing initiatives from strategy to launch, translating high-level goals into actionable plans across acquisition, onboarding, lead capture, and retention strategies.
• Developed dynamic user flows to drive retention based on play patterns, purchase behavior, and engagement data.
• Led platform RFPs, evaluating tools, auditing systems, and partnering with engineering to implement a new solution—enhancing customer insights, enabling stronger segmentation, and improving deliverability, engagement and decision-making capabilities.

• Operated within a highly regulated healthcare environment, ensuring all lifecycle communications complied with HIPAA and industry privacy standards while maintaining high engagement and deliverability.
• Led strategy and execution of lifecycle campaigns across email, push, SMS, and in-app channels to drive engagement and retention, increasing reactivation rates by 22% and decreasing unsubscribe rates by 18%.
• Defined and optimized acquisition and conversion strategies, tracking ROI and key performance metrics.
• Partnered with product, engineering, and marketing teams to enhance infrastructure and optimize conversion tactics.