Functional Skills
Customer Relationship Management
Content Marketing
Revenue Growth
Business Development
Customer Experience
Marketing Strategy
Project Management
Sales Strategy
Digital Marketing / Advertising
Business Analysis
Marketing Analytics
Forecasting / Projections
Innovation Management
Business Intelligence
Software Skills
Shopify
Twilio
SMS
Mailchimp
Braze
Iterable
Hubspot
Looker
Tableau
Sector Experience
Business Services
Consumer Goods
Retail
Experience
Goodness Inc. (Perfect Bars
Marketing
Growth Marketing Manager (Freelance
3/2025 - Present
• Lead CRM strategy and execution across email and SMS for top-tier CPG brands with large subscriber bases.
• Own end-to-end journey builds in Klaviyo and Braze, including segmentation, automation, and behavioral targeting.
• Developed high-performing lifecycle flows (welcome, reactivation, upsell) contributing to a 30%+ lift in engagement and retention.
• Partner with brand, product, and analytics teams to optimize campaign content, segmentation, and personalization.
• Own end-to-end journey builds in Klaviyo and Braze, including segmentation, automation, and behavioral targeting.
• Developed high-performing lifecycle flows (welcome, reactivation, upsell) contributing to a 30%+ lift in engagement and retention.
• Partner with brand, product, and analytics teams to optimize campaign content, segmentation, and personalization.
The Hi Collection
Marketing
eCommerce Lead (Freelance
10/2024 - Present
• Spearhead subscription growth and retention programs across CRM, loyalty, and re-engagement initiatives.
• Built and launched new revenue-driving roadmaps across affiliate, subscription, and promotional bundles.
• Grew total revenue by 125%, reaching 7-figure annual run rate within 6 months.
• Partner with paid media and creative agencies to align remarketing and CRM strategies for seamless acquisition-to-retention.
• Led global site build and migration project, coordinating cross-functional teams across EMEA, APAC, LATAM.
• Built and launched new revenue-driving roadmaps across affiliate, subscription, and promotional bundles.
• Grew total revenue by 125%, reaching 7-figure annual run rate within 6 months.
• Partner with paid media and creative agencies to align remarketing and CRM strategies for seamless acquisition-to-retention.
• Led global site build and migration project, coordinating cross-functional teams across EMEA, APAC, LATAM.
Sunderstorm Inc.
Marketing
Growth Marketing Strategist (Freelance
3/2024 - 11/2024
• Drove 147% revenue growth in 5 months via full-funnel experimentation across landing pages, flows, and CRM.
• Launched segmented post-purchase and win-back journeys, resulting in 21
● lift in repeat purchases.
• Collaborated with product, engineering, and creative teams to develop high-impact, data-informed campaigns.
• Applied A/B testing, cohort analysis, and segmentation to optimize user journeys and increase conversion rates.
• Launched segmented post-purchase and win-back journeys, resulting in 21
● lift in repeat purchases.
• Collaborated with product, engineering, and creative teams to develop high-impact, data-informed campaigns.
• Applied A/B testing, cohort analysis, and segmentation to optimize user journeys and increase conversion rates.
Grassdoor
Marketing
Director of DTC and CRM Growth
5/2022 - 10/2023
• Owned CRM and lifecycle automation across email, SMS, push, and in-app for multi-market eComm platform.
• Designed acquisition-to-retention flows with dynamic content and SQL-based segmentation, increasing CRM revenue by 20%.
• Created onboarding materials and instructional guides to scale platform adoption across B2B partners.
• Partnered with global tech team based in India to develop and maintain CRM infrastructure and user journeys.
• Designed acquisition-to-retention flows with dynamic content and SQL-based segmentation, increasing CRM revenue by 20%.
• Created onboarding materials and instructional guides to scale platform adoption across B2B partners.
• Partnered with global tech team based in India to develop and maintain CRM infrastructure and user journeys.
Lowell Farms Inc.
Marketing
Growth Marketing Sr Manager
9/2021 - 5/2022
• Designed and implemented CRM flows across email and SMS, reducing churn by 12%.
• Built DTC journeys that drove a 25% increase in repeat purchase rate.
• Led multi-channel customer acquisition strategy through lifecycle campaigns, content marketing, online listings, and partnerships.
• Grew email subscriber base by 30% through optimized lead capture and segmentation.
• Built DTC journeys that drove a 25% increase in repeat purchase rate.
• Led multi-channel customer acquisition strategy through lifecycle campaigns, content marketing, online listings, and partnerships.
• Grew email subscriber base by 30% through optimized lead capture and segmentation.
Old Pal
Marketing
Digital Marketing Manager
10/2019 - 9/2021
• Managed omnichannel campaigns across email, eComm, paid media, and social.
• Built and optimized automated email flows, increasing engagement from lapsed users.
• Increased website traffic by 3x through A/B testing and creative experimentation.
• Built and optimized automated email flows, increasing engagement from lapsed users.
• Increased website traffic by 3x through A/B testing and creative experimentation.
SUNDAY GOODS
Marketing
Growth Marketing Manager
2/2019 - 10/2019
• Reduced cart abandonment by 20% through targeted email and remarketing automation.
• Led digital GTM strategy across paid, owned, and earned channels for new product and market launches.
• Partnered with Leafly to execute geo-targeted push campaigns, driving an increase in sales.
• Increased site traffic by 11
● with content-driven campaign execution.
• Led digital GTM strategy across paid, owned, and earned channels for new product and market launches.
• Partnered with Leafly to execute geo-targeted push campaigns, driving an increase in sales.
• Increased site traffic by 11
● with content-driven campaign execution.
MedMen
Marketing
Associate Digital Marketing Manager
3/2018 - 2/2019
• Launched foundational CRM flows for delivery and loyalty programs, boosting retention by 10%.
• Contributed to a 43% lift in subscriber growth by executing automated flows and reactivation campaigns.
• Integrated SMS and push into CRM efforts for cross-channel consistency and increased engagement.
• Contributed to a 43% lift in subscriber growth by executing automated flows and reactivation campaigns.
• Integrated SMS and push into CRM efforts for cross-channel consistency and increased engagement.