Putting into practice 15+ years of design experience to conceive, test and build delightful digital products, with a heavy focus on bringing design into the Web3 space. Product Design. Innovative methods to speed up product delivery and increase design quality Design Research. Reviewing and building on a design language specific to cutting-edge industries like Web3.

- Define the overall design direction of the studio (40 designers)
- Manage design quality across the 3 design guilds: service design, business design, product design
- Structure design approaches for complex and/or long-term design engagements
- Develop internal skills on critical areas for the studio (user research, fast prototyping, agile delivery)

Working as design & product lead across Europe, focusing on:

- Scaling start-ups. Shaped and led large scale design effort for emerging start-ups in health and mobility, ranging from defining their product-market fit to delivering digital products in agile mode, across multiple geographies (Switzerland, Netherlands, Spain and the US).

- Design Thought Leadership. Shaped and led user research studies focused on critical topics, ranging from the emerging needs of oncologists to new mobility patterns.

- Future market fit discovery. Developed a design approach backed by data analysis to identify emerging trends and shape opportunity spaces for future digital products.

Started a Fjord/Accenture studio in New Zealand (Auckland, Wellington)
Shaping and delivering a wide range of digital projects, from product/market fit down to digital product design
Creating, shaping and delivering digital products across multiple geographies (APAC, Americas)
Led and developed proof-of-concepts in Web3 space (decentralized, blockchain-based identity management, product/market fit study on B2B cross-border payment through privately developed tokens)

SERVICE DESIGN

Value creation. Applied design research to reshape initial briefs and open opportunities for additional value, for banks & retailers.
Workshop facilitation. Contributed to shape and animate co-creation workshops from 8 to 25 people.
Design process. Led strategic engagements, redefining clients’ core businesses (roadside assistance) or creating omni-channels target customer experiences for major retailers.


INTERACTION DESIGN

Information architecture. Designed IAs to streamline user experience on tools ranging from trading, insurance to mobile payment.
Product/UX Design. Redesigned the user experience on B2B tools, raising adoption rates by a 30% average.
Design Leadership.
UX Lead. Led design teams in major UX engagements, creating best-in-class tools for banks and luxury fashion brands.


BUSINESS DESIGN

Sales. Led and sold proposals for major players in public service, luxury, retail and banking.
Engagement leadership. Developing a long term partnership.