Functional Skills
Business Analysis
Business Operations
Business Development
Customer Experience
Customer Relationship Management
Content Strategy
Content Marketing
Campaign Optimization
Product Strategy
Product Development
Product Launch
User Research
User Acceptance Testing
Agile Software Development
Vendor Management
Software Skills
Jira
Prompt Engineering
Adobe Photoshop
Miro
Trello
Adobe Illustrator
Adobe InDesign
Figma
Confluence
Sector Experience
Business Services
Consumer Goods
Retail
Languages
English
Countries Worked In
CA NL
Fortune 500
Experience
Lululemon Athletica
Product Management / Strategy
Sr. Product Manager - Product Details Page (PDP)
3/2025 - 9/2025
• Full-time remote contractor responsible for the PDP Direct Entry experiences; managing strategy, AB tests and productization efforts to drive Add to Cart and product recommendation engagement improvements.
• Identifying strategies to retain, engage and convert the 65% of direct entry PDP traffic from various last touch channels who would typically bounce after entry; resulted in $10.7M incremental revenue growth.
• Applied GenAI workflows to streamline epic documentation, using tailored prompts to auto-generate Confluence-ready templates, accelerating delivery cycles and reducing operational overhead for cross functional teams.
• Identifying strategies to retain, engage and convert the 65% of direct entry PDP traffic from various last touch channels who would typically bounce after entry; resulted in $10.7M incremental revenue growth.
• Applied GenAI workflows to streamline epic documentation, using tailored prompts to auto-generate Confluence-ready templates, accelerating delivery cycles and reducing operational overhead for cross functional teams.
Adidas
Product Management / Strategy
Sr. Product Manager - Global Upper Funnel eCommerce
1/2019 - 7/2024
• Developed and optimized upper-funnel UX products, resulting in €150M global onsite revenue growth across North America, Europe, and Asia Pacific.
• Product Way-finding (guided shopping, product recommendations, USPs)
• Product Storytelling experience (premium video, countdown urgency, promotions)
• CMS (premium and connected digital storytelling capabilities, system migration)
• UGC
● Size & Fit programs (product strategy, vendor management and UX design)
• Membership exclusive first shopping experiences (product launch mechanics)
• Design system redesign, build and integration (code refactoring & design token adoption)
• .com Centralized Digital XP Capabilities Library (build, rollout, training & growth strategies)
• Customer Journey Optimization (User Research, User Testing, AB testing)
• Led monthly/quarterly design sprints using Figma/Miro, boosting cross-team collaboration, accelerating sprint velocity by 120%, and increasing internal NPS by 25%, driving customer-centric innovation.
• Led bi-weekly/monthly global stakeholder sessions of 30-100 participants, improving speed of campaign delivery by 20% and accelerating adoption of new storytelling features by 80%.
● +1 (437) Toronto, ON
● • Optimized global digital ops platforms, reducing time-to-task by 150%, decommissioning redundant tools, and delivering measurable ROI gains across eCommerce market ops teams.
• Led implementation of automated content publishing, increasing velocity by 100%, reducing ope
• Product Way-finding (guided shopping, product recommendations, USPs)
• Product Storytelling experience (premium video, countdown urgency, promotions)
• CMS (premium and connected digital storytelling capabilities, system migration)
• UGC
● Size & Fit programs (product strategy, vendor management and UX design)
• Membership exclusive first shopping experiences (product launch mechanics)
• Design system redesign, build and integration (code refactoring & design token adoption)
• .com Centralized Digital XP Capabilities Library (build, rollout, training & growth strategies)
• Customer Journey Optimization (User Research, User Testing, AB testing)
• Led monthly/quarterly design sprints using Figma/Miro, boosting cross-team collaboration, accelerating sprint velocity by 120%, and increasing internal NPS by 25%, driving customer-centric innovation.
• Led bi-weekly/monthly global stakeholder sessions of 30-100 participants, improving speed of campaign delivery by 20% and accelerating adoption of new storytelling features by 80%.
● +1 (437) Toronto, ON
● • Optimized global digital ops platforms, reducing time-to-task by 150%, decommissioning redundant tools, and delivering measurable ROI gains across eCommerce market ops teams.
• Led implementation of automated content publishing, increasing velocity by 100%, reducing ope
Adidas
Product Management / Strategy
Product Manager - Global Upper Funnel eCommerce
2/2017 - 12/2018
• Developed scalable digital capabilities playbooks, centralizing global data to automate campaign workflows across global teams, driving $3M+ in operational savings and ROI improvements.
• Created a seamless Dotcom-to-app user journey for exclusive product launches, increasing app downloads by 5% and boosting membership sign-ups globally.
• Developed a global launch calendar for top sneakers, increasing site traffic by 26% and email signups by 25% QoQ; collaborating with UX on wire-framing/prototypes in Figma.
• Led implementation of improved product data attributes to strengthen size and fit capabilities across global product catalog, built new size charts and unlocked fit confidence exploration opportunities.
• Co-created the product launch system operations playbook and front-end user experience for adidas launch mechanics, including the Hype 2.0 lottery system, member exclusives, and waiting room. These efforts contributed to the sale of 1
● sneaker units globally within 24 hours.
• Managed 2 cross-functional teams of 5 across 3 locations, including product managers, designers, and developers, while overseeing quarterly and yearly performance reviews.
• Created a seamless Dotcom-to-app user journey for exclusive product launches, increasing app downloads by 5% and boosting membership sign-ups globally.
• Developed a global launch calendar for top sneakers, increasing site traffic by 26% and email signups by 25% QoQ; collaborating with UX on wire-framing/prototypes in Figma.
• Led implementation of improved product data attributes to strengthen size and fit capabilities across global product catalog, built new size charts and unlocked fit confidence exploration opportunities.
• Co-created the product launch system operations playbook and front-end user experience for adidas launch mechanics, including the Hype 2.0 lottery system, member exclusives, and waiting room. These efforts contributed to the sale of 1
● sneaker units globally within 24 hours.
• Managed 2 cross-functional teams of 5 across 3 locations, including product managers, designers, and developers, while overseeing quarterly and yearly performance reviews.
Umbra Ltd.
Marketing
Digital Marketing Manager - Global eCommerce
6/2015 - 12/2016
• Oversaw strategic brand marketing, digital content creation, campaign planning, and activation across all Umbra digital channels, including umbra.com, Facebook, Instagram, and LinkedIn.
• Managed e-commerce operations encompassing onsite merchandising, content publishing, feature improvement backlog, product data management, SEO/SEM strategies, onsite analytics reporting, and growth initiatives.
• Delivered weekly tasks such as internal presentations to the CEO and VPs, coordinating with digital agencies, fostering social and influencer marketing partnerships, writing briefs for the internal design studio, gathering data and insights, and prioritizing product development backlog.
• Supervised a junior coordinator responsible for product merchandising and data collection.
• Managed e-commerce operations encompassing onsite merchandising, content publishing, feature improvement backlog, product data management, SEO/SEM strategies, onsite analytics reporting, and growth initiatives.
• Delivered weekly tasks such as internal presentations to the CEO and VPs, coordinating with digital agencies, fostering social and influencer marketing partnerships, writing briefs for the internal design studio, gathering data and insights, and prioritizing product development backlog.
• Supervised a junior coordinator responsible for product merchandising and data collection.
Adidas
Marketing
Digital Marketing Manager eCommerce
5/2013 - 5/2015
• Directed content asset creation, graphic design, and channel strategy implementation across adidas.ca, reebok.ca, and taylormadegolf.ca.
● +1 (437) Toronto, ON
● • Collaborated with digital merchandising and operations teams to launch over 60 campaigns annually, achieving 100% delivery success rate.
• Managed multiple agency relationships for Digital Retail, Paid Media, and CRM initiatives, with a primary focus on designing, planning, and launching email marketing newsletters for all three brands.
• Developed and maintained 3 annual brand marketing calendars, incorporating brand campaign narratives and promotional campaign content.
• Designed and executed weekly email marketing newsletters across 3 brands, achieving 100% project delivery success rate, resulting in zero spending in additional editing costs.
• Collected and analyzed content performance data for all onsite campaigns, leveraging enterprise analytics platforms to generate reports for the retail leadership team.
• Oversaw the integration of an omni-channel tablet program for all adidas brick-and-mortar locations, serving as the lead interface designer.
• Supervised a junior coordinator responsible for designing onsite promotional campaign assets, ensuring timely delivery and quality consistency.
● +1 (437) Toronto, ON
● • Collaborated with digital merchandising and operations teams to launch over 60 campaigns annually, achieving 100% delivery success rate.
• Managed multiple agency relationships for Digital Retail, Paid Media, and CRM initiatives, with a primary focus on designing, planning, and launching email marketing newsletters for all three brands.
• Developed and maintained 3 annual brand marketing calendars, incorporating brand campaign narratives and promotional campaign content.
• Designed and executed weekly email marketing newsletters across 3 brands, achieving 100% project delivery success rate, resulting in zero spending in additional editing costs.
• Collected and analyzed content performance data for all onsite campaigns, leveraging enterprise analytics platforms to generate reports for the retail leadership team.
• Oversaw the integration of an omni-channel tablet program for all adidas brick-and-mortar locations, serving as the lead interface designer.
• Supervised a junior coordinator responsible for designing onsite promotional campaign assets, ensuring timely delivery and quality consistency.
Adidas
Marketing
Digital Content & eCommerce/Retail Merchandising Coordinator
6/2012 - 4/2013
• Developed rich creative media content across 3 websites to attract, engage, and convert online customers. Served as the designer, copywriter, and video editor for various onsite media assets.
• Comprehensive understanding of Adobe Photoshop, Illustrator and InDesign to create original content and adapt brand creative to meet the specific needs of Canadian customers.
• Comprehensive understanding of Adobe Photoshop, Illustrator and InDesign to create original content and adapt brand creative to meet the specific needs of Canadian customers.