Functional Skills
Customer Relationship Management
Market Research
Business Intelligence
Data Management
Data Governance
Sales Operations
Business Development
Data Analysis
Marketing Strategy
Project Management
Strategic Planning
Commercial Strategy
Business Analytics
Commercial Excellence
Incentive Management
Software Skills
SQL
Storage Area Network (SAN)
Sector Experience
Business Services
Healthcare
Life Sciences & Pharma
Technology
Experience
Self-Employed
Management Consulting
Independent Consultant, Commercial Strategy & Field Operations
10/2024 - Present
Self-Employed
• Strategic advisor to biotech/pharma and AI/ML platform (ODAIA), offering guidance on commercial planning, field strategy, and data-driven targeting technologies.
• Collaborate with executive leadership to refine launch readiness and GTM analytics frameworks.
• Strategic advisor to biotech/pharma and AI/ML platform (ODAIA), offering guidance on commercial planning, field strategy, and data-driven targeting technologies.
• Collaborate with executive leadership to refine launch readiness and GTM analytics frameworks.
ACADIA Pharmaceuticals
Operations
Senior Director, Commercial Insights, Analytics & Operations
9/2019 - 7/2024
• Led market research strategy to understand market receptivity for CNS launch.
• Led organizational field commercial strategy for 3 launches (Alzheimer's, Dementia, Rare Disease).
• Created HCP targeting strategy partnering with commercial, which led to referral demand increase.
• Built, oversaw commercial infrastructure strategy (CRM management, commercial technology initiatives, data/market analytics, BI, and field reporting) for 2 brands.
• Led marketing mix and promotional response projects, delivering market insights for brand strategy.
• Developed payer strategy through secondary market research, resulting in marketing payer messaging.
• Implemented organizational ML/AI strategy, enhancing omnichannel execution.
• Strategized with SVP Neurology Franchise presenting brand impact analysis and HCP message recall.
• Led KPI strategy & development, performance tracking dashboards, & analytics for 2 brands.
• Led, built and developed Commercial Operations team of 12 (7 intern
• Led organizational field commercial strategy for 3 launches (Alzheimer's, Dementia, Rare Disease).
• Created HCP targeting strategy partnering with commercial, which led to referral demand increase.
• Built, oversaw commercial infrastructure strategy (CRM management, commercial technology initiatives, data/market analytics, BI, and field reporting) for 2 brands.
• Led marketing mix and promotional response projects, delivering market insights for brand strategy.
• Developed payer strategy through secondary market research, resulting in marketing payer messaging.
• Implemented organizational ML/AI strategy, enhancing omnichannel execution.
• Strategized with SVP Neurology Franchise presenting brand impact analysis and HCP message recall.
• Led KPI strategy & development, performance tracking dashboards, & analytics for 2 brands.
• Led, built and developed Commercial Operations team of 12 (7 intern
Amneal | Impax Specialty Pharma (Parkinson's/Migraine)
Product Management / Strategy
Senior National Director |Health Systems Market Access (Led
8/2016 - 7/2019
• Promoted to new role with approval from CEO, CCO and President resulting from IDN strategy pilot.
• Identified impact of high control market reimbursement challenges through leading market research projects which resulted in a territory co-pay strategic selling solution and 33% TRX growth in 2018.
• Developed quantitative and qualitative research plans that delivered insights for channel strategy.
• Developed in collaboration with Managed Markets, IDN pricing/contracting opportunities for brand.
• Identified impact of high control market reimbursement challenges through leading market research projects which resulted in a territory co-pay strategic selling solution and 33% TRX growth in 2018.
• Developed quantitative and qualitative research plans that delivered insights for channel strategy.
• Developed in collaboration with Managed Markets, IDN pricing/contracting opportunities for brand.
Amneal | Impax Specialty Pharma (Parkinson's/Migraine)
Operations
Senior Director, Commercial Analytics, Insights, Strategy, and Operations
8/2016 - 8/2018
• Led, re-built, scaled and improved Commercial Operations team and processes: sales/marketing operations, vendor management, commercial data infrastructure and governance, insights & analytics, sales force effectiveness, forecasting, incentive compensation, fleet.
• Led PD brand and market insight ad-hoc analysis to recommend IDN GTM strategy and pilot in Q1'18.
• Conducted quantitative (syndicated data) and qualitative (focus groups) market research to support strategy. (saved company $500K through in-house analysis)
• Developed and led team to implement quarterly strategic brand insights and market reviews.
• Resulted in 33% TRX lift in 2018 and revenue increase $92M-$128M.
• Developed and launched sales force execution and strategy, presented quarterly.
• Oversaw & owned revenue forecasts (near-term and long-term) in collaboration with finance.
• Led Veeva CRM, commercial technology initiatives and solutions and implementation.
• Led PD brand and market insight ad-hoc analysis to recommend IDN GTM strategy and pilot in Q1'18.
• Conducted quantitative (syndicated data) and qualitative (focus groups) market research to support strategy. (saved company $500K through in-house analysis)
• Developed and led team to implement quarterly strategic brand insights and market reviews.
• Resulted in 33% TRX lift in 2018 and revenue increase $92M-$128M.
• Developed and launched sales force execution and strategy, presented quarterly.
• Oversaw & owned revenue forecasts (near-term and long-term) in collaboration with finance.
• Led Veeva CRM, commercial technology initiatives and solutions and implementation.
Viatris, Inc. (formerly Mylan, Inc.)
Data Science / Analytics
Director of Sales Operations
12/2012 - 8/2016
• Served as commercial Launch Excellence Team Leader for injectables. $750MM Franchise.
• Led Launch Strategy Team: Developed GTM pricing, contracting, and customer strategy
• Cross-functional leadership with supply chain, finance, sales, marketing and executives, creating "think tank" monthly business review, resulting in accelerated multiple product growth.
• Led the design and implementation of IDN/Health System commercial analytics and processes.
• Created health system market insights for anesthesia brand in collaboration with Director, Marketing.
• Resulted in double-digit brand YoY sales growth, $45-$65MM vs. generic competition.
• Led Launch Strategy Team: Developed GTM pricing, contracting, and customer strategy
• Cross-functional leadership with supply chain, finance, sales, marketing and executives, creating "think tank" monthly business review, resulting in accelerated multiple product growth.
• Led the design and implementation of IDN/Health System commercial analytics and processes.
• Created health system market insights for anesthesia brand in collaboration with Director, Marketing.
• Resulted in double-digit brand YoY sales growth, $45-$65MM vs. generic competition.
GEBAUER Company (Med Device)
Corporate Strategy & Development
Global VP, Commercial Strategy & Sales, Pain, Oncology-Health Systems
9/2007 - 12/2012
Regional Director of Sales/Sales Operations, East Region (Sept'07-Jun'09)
• Built, scaled, led commercial processes & operations, resulting in 200% revenue/40% volume growth.
• 2012 Leadership Award Trip for company exceeding corporate revenue and volume goals.
• Developed market research strategy: focus groups, surveys and interviews and performed market and competitive analysis, resulting in revamped GTM commercial strategy.
• Built and implemented processes: forecasting, pricing, commercial assessment strategy model.
• Nominated as Member of Senior Leadership team, led annual Board of Director presentation process.
• Led Sales, Training, Commercial and Marketing Operations, MLR, reported to CEO and COO.
• Grew and outperformed yearly goals, 8-9% YoY, exceeded plan goal in 2012 (110%), 2011 (105%)
• Created, implemented, and launched GTM strategy for Brazil.
• Led corporate strategic commercial brand planning and contracting,
• Built, scaled, led commercial processes & operations, resulting in 200% revenue/40% volume growth.
• 2012 Leadership Award Trip for company exceeding corporate revenue and volume goals.
• Developed market research strategy: focus groups, surveys and interviews and performed market and competitive analysis, resulting in revamped GTM commercial strategy.
• Built and implemented processes: forecasting, pricing, commercial assessment strategy model.
• Nominated as Member of Senior Leadership team, led annual Board of Director presentation process.
• Led Sales, Training, Commercial and Marketing Operations, MLR, reported to CEO and COO.
• Grew and outperformed yearly goals, 8-9% YoY, exceeded plan goal in 2012 (110%), 2011 (105%)
• Created, implemented, and launched GTM strategy for Brazil.
• Led corporate strategic commercial brand planning and contracting,
AstraZeneca
Sales
District Sales Manager
7/1996 - 1/2007
• Customer Solutions Manager (Field Based Marketing Role)
• CNS, Pain and Anesthesia Hospital Sales Professional
• Primary Care Sales Professional
• CNS, Pain and Anesthesia Hospital Sales Professional
• Primary Care Sales Professional