Functional Skills
Business Analysis
Business Development
Business Operations
Change Management / Org Design
Campaign Optimization
Content Marketing
Customer Experience
Customer Relationship Management
Data Analysis
Data Strategy
Digital Transformation
Marketing Strategy
Process Design / Re-engineering
Project Management
Talent Acquisition
Software Skills
Marketo
Hubspot
Sector Experience
Business Services
Financial Services
Healthcare
Media & Entertainment
Technology
Languages
Spanish
English
Bulgarian
Countries Worked In
AE GBNotable Clients
London Stock Exchange
Experience
JHM Consulting, Remote
Operations
Principal Consultant & Founder, AI & Automation
9/2021 - Present
• Led a digital transformation strategy with a team of 6 for a legal services firm, including the implementation of marketing automations and a CRM system. The initiative increased lead generation by 20% and eliminated up to 20 hours of manual work per month, boosting operational efficiency and scalability.
• Provided expert CRM consulting, personally designing a comprehensive training strategy that enabled widespread adoption of streamlined workflows. The initiative improved prospect management, accelerated deal closures, and saved the client approximately 15 hours monthly in manual processes.
• Architected a new CRM and automation infrastructure to support a client's business launch. Managed a team to design and implement new automations for sales and billing operations, creating a streamlined, efficient backbone for the business.
● • Served as a trusted advisor to C-suite executives and key stakeholders, cultivating lasting relationships to define business goals and implement tailored solutions that consistently drove growth, operational evolution, and long-term impact.
• Provided expert CRM consulting, personally designing a comprehensive training strategy that enabled widespread adoption of streamlined workflows. The initiative improved prospect management, accelerated deal closures, and saved the client approximately 15 hours monthly in manual processes.
• Architected a new CRM and automation infrastructure to support a client's business launch. Managed a team to design and implement new automations for sales and billing operations, creating a streamlined, efficient backbone for the business.
● • Served as a trusted advisor to C-suite executives and key stakeholders, cultivating lasting relationships to define business goals and implement tailored solutions that consistently drove growth, operational evolution, and long-term impact.
Ivanti | Remote
Marketing
Senior Integrated Campaign Manager
6/2022 - Present
• Promoted to Senior Integrated Campaign Manager within 2 years after successfully demonstrating strategic leadership in orchestrating end-to-end campaigns and driving significant financial results.
• Orchestrated a global, multi-channel programmatic nurture campaign, engaging over 400,000 prospects and customers and contributing to over $113M in new pipeline and aiding the acceleration of more than $332M in total pipeline.
• Pioneered and deployed AI-powered Copilot agents for translation across key global markets, creating a more efficient process and generating a projected $45,000 in annual cost savings.
• Orchestrated a global, multi-channel programmatic nurture campaign, engaging over 400,000 prospects and customers and contributing to over $113M in new pipeline and aiding the acceleration of more than $332M in total pipeline.
• Pioneered and deployed AI-powered Copilot agents for translation across key global markets, creating a more efficient process and generating a projected $45,000 in annual cost savings.
Refinitiv (London Stock Exchange)
Marketing
Marketing Manager
9/2019 - 10/2021
• Orchestrated a global portfolio of Lipper Fund Award campaigns that generated over 3,000 total leads and created over 70 qualified sales opportunities across all regions.
• Drove a high-performing lead generation strategy that achieved a 26% conversion rate from Marketing Qualified Leads (MQLs) to sales opportunities.
• Pioneered a global A/B testing framework to refine email best practices and boost engagement across all regions. Drove a consistent 7-10% average increase in open rates and 4-5% average increase in clicks by designing and presenting data- backed strategies and leading adoption with a global team.
• Delivered a powerful ROI by executing campaigns with an average cost of just $35,000, which generated over $150,000 in predicted revenue, and influenced over $300,000 in pipeline value.
• Influenced the entire sales funnel by creating opportunities that resulted in over $50,000 in won business and provided a foundational new channel for future revenue generation.
• Drove a high-performing lead generation strategy that achieved a 26% conversion rate from Marketing Qualified Leads (MQLs) to sales opportunities.
• Pioneered a global A/B testing framework to refine email best practices and boost engagement across all regions. Drove a consistent 7-10% average increase in open rates and 4-5% average increase in clicks by designing and presenting data- backed strategies and leading adoption with a global team.
• Delivered a powerful ROI by executing campaigns with an average cost of just $35,000, which generated over $150,000 in predicted revenue, and influenced over $300,000 in pipeline value.
• Influenced the entire sales funnel by creating opportunities that resulted in over $50,000 in won business and provided a foundational new channel for future revenue generation.
Thomson Reuters
Marketing
Digital Marketing Specialist
9/2017 - 9/2019
• Created and executed targeted email marketing campaigns to drive customer retention and engagement. Designed and optimized campaign assets including emails, landing pages, and web forms. Leveraged performance data to refine strategy and applied marketing automation best practices to enhance results across digital channels.
StepJockey
Marketing
Digital Marketing Consultant
2/2017 - 8/2017
• Led the development and execution of multi-channel growth strategies across paid search, social media, SEO, and email. Managed CRM operations and applied performance analytics to optimize campaign ROI and customer engagement.
Max & Kitty Ltd
Marketing
Digital Marketing Executive
1/2016 - 2/2017
• Owned and optimized paid campaigns across AdWords, Bing, and social platforms. Spearheaded content creation and email marketing initiatives to drive customer acquisition and retention. Conducted market and competitor analysis to inform strategic direction and campaign positioning.