Functional Skills
Business Development
Business Analysis
Business Operations
Campaign Optimization
Content Marketing
Customer Experience
Customer Relationship Management
Demand Planning
Go-to-market Strategy
Market Research
Marketing Strategy
Product Marketing
Product Strategy
Sales and Operations Planning (S&OP)
Strategic Planning
Software Skills
SEO
Artificial Intelligence
Hubspot
Salesforce
Data visualization
Sector Experience
Business Services
Media & Entertainment
Technology
Telecom
Languages
English
Countries Worked In
AU AT CN FR DE HK JP NZ SG GB USNotable Clients
AstraZeneca
Bally Technologies
Fonterra
Goldman Sachs
Optivara.ai
Fortune 500
Experience
Gannett|LOCALiQ
Marketing
Chief Marketing Officer
3/2025 - 8/2025
Owned the unified B2B marketing strategy for Gannett's national media brands, including USA TODAY Network and LocaliQ digital marketing solutions. I led global B2B brand strategy, product GTM, and full funnel demand generation across performance marketing, content, events, and BDR/SDR programs to accelerate multi-segment revenue. A core focus was advancing LocaliQ's AI-powered Dash SaaS platform, which autonomously recommends media mix, budget, and creative to 400K+ SMB and enterprise advertisers, driving measurable ROI and showcasing Gannett's leadership in marketing technology.
• Introduced a ROMI (LTV/CAC) model; initial analytics drove FY25 budget reallocations and delivered a bottom-line impact, driving LTV/CAC from 0.25 to 1.1 for the performance portion of the budget while raising awareness of overall marketing effectiveness.
• Rebuilt the entire lead distribution and MQL to won business processes across multiple disparate teams and systems, while consolidating technology platforms to deliver more consistent reporting.
• Embedded GEO (Generative Engine Optimization) approaches into the content development framework.
• Rebuilt CSAT/NPS into always-on reporting dashboards to deliver real-time insights into customer sentiment and customer care performance, while identifying product and service gaps.
• Introduced a ROMI (LTV/CAC) model; initial analytics drove FY25 budget reallocations and delivered a bottom-line impact, driving LTV/CAC from 0.25 to 1.1 for the performance portion of the budget while raising awareness of overall marketing effectiveness.
• Rebuilt the entire lead distribution and MQL to won business processes across multiple disparate teams and systems, while consolidating technology platforms to deliver more consistent reporting.
• Embedded GEO (Generative Engine Optimization) approaches into the content development framework.
• Rebuilt CSAT/NPS into always-on reporting dashboards to deliver real-time insights into customer sentiment and customer care performance, while identifying product and service gaps.
EverCo.ai
Marketing
Fractional Chief Marketing Officer
5/2024 - 3/2025
Led marketing efforts for an AI SaaS startup revolutionizing the customer and employee lifecycle. I focused on developing and implementing a product-led growth (PLG) strategy while building brand visibility, generating leads, and establishing strategic partnerships.
• Developed and implemented marketing initiatives and technology platforms to support frictionless user acquisition and position EverAgent as a market leader in EdTech and enterprise AI.
• Established key partnerships with managed service providers (MSPs) and ecosystem partners to increase brand visibility and market penetration.
• Supported sales efforts from opportunity identification through delivery, while opening new markets beyond student lifecycle management, including operational support for IT and HR.
• Developed and implemented marketing initiatives and technology platforms to support frictionless user acquisition and position EverAgent as a market leader in EdTech and enterprise AI.
• Established key partnerships with managed service providers (MSPs) and ecosystem partners to increase brand visibility and market penetration.
• Supported sales efforts from opportunity identification through delivery, while opening new markets beyond student lifecycle management, including operational support for IT and HR.
Fusion Connect
Marketing
Chief Marketing Officer
11/2020 - 4/2024
Led the transformation from a legacy telco to an AI-enabled managed communications provider, driving product strategy, marketing, and business development to fuel direct sales and partner revenue growth.
• Rebuilt the company's go-to-market strategy and brand, successfully shifting the focus from legacy telecommunication services to AI-enabled voice and communications solutions.
• Identified a market opportunity and launched a Microsoft Teams SaaS offering that grew from 3,500 users in January 2023 to 54,000 users by the end of the year using a product-led growth strategy.
• Repositioned the brand and messaging, significantly increasing the marketing-driven pipeline and marketing's contribution to closed-won revenue from less than 5% (2021) to more than 70% (2023).
• Led market repositioning efforts, resulting in Fusion Connect's inclusion in CRN's Elite 150 and Frost & Sullivan's 2022 and 2023 UCaaS Radar reports, raising the company's profile in the market.
• Redesigned SEO and SEM strategies, increasing CTR by 400% and reducing CPC by 84%.
• Rebuilt the company's go-to-market strategy and brand, successfully shifting the focus from legacy telecommunication services to AI-enabled voice and communications solutions.
• Identified a market opportunity and launched a Microsoft Teams SaaS offering that grew from 3,500 users in January 2023 to 54,000 users by the end of the year using a product-led growth strategy.
• Repositioned the brand and messaging, significantly increasing the marketing-driven pipeline and marketing's contribution to closed-won revenue from less than 5% (2021) to more than 70% (2023).
• Led market repositioning efforts, resulting in Fusion Connect's inclusion in CRN's Elite 150 and Frost & Sullivan's 2022 and 2023 UCaaS Radar reports, raising the company's profile in the market.
• Redesigned SEO and SEM strategies, increasing CTR by 400% and reducing CPC by 84%.
SunGard Availability Services
Marketing
SVP of Global Marketing
4/2015 - 10/2020
Managed global demand, field marketing, and business development for a $1B recognized leader in cloud infrastructure, recovery services, colocation, and workplace recovery.
• Delivered over 70% of new logo bookings in 2019 and 2020, up from single digits in 2015.
• Transformed GTM messaging from a product-centric approach to a holistic business impact focus, strategically aligning with client goals.
• Created and led global client experience (CX) and ABM programs that improved client relationships and increased win rates and deal sizes by 200% through targeted account planning.
• Reengineered the digital marketing strategy, achieving a 250% increase in website traffic and a 30% reduction in bounce rate, significantly enhancing user engagement and lead generation.
• Delivered over 70% of new logo bookings in 2019 and 2020, up from single digits in 2015.
• Transformed GTM messaging from a product-centric approach to a holistic business impact focus, strategically aligning with client goals.
• Created and led global client experience (CX) and ABM programs that improved client relationships and increased win rates and deal sizes by 200% through targeted account planning.
• Reengineered the digital marketing strategy, achieving a 250% increase in website traffic and a 30% reduction in bounce rate, significantly enhancing user engagement and lead generation.
CompuCom
Marketing
Vice President of Demand Generation
9/2010 - 4/2015
Led demand and digital marketing for a $1.4B IT-managed services provider, growing marketing pipeline from virtually zero in 2010 to $400M in 2015, contributing $450M in revenue over five years.
DXC Technology
Marketing
Director of Global Field and Partner Marketing
12/2008 - 9/2010
Consolidated and led a global demand, field, and partner marketing team of 125 professionals and a $100M budget for a $16B technology and managed service leader, reducing costs and increasing performance.
KPMG Consulting/BearingPoint
Marketing
Global Marketing Director/Consultant
2/1997 - 7/2008
Led global marketing, global CX, and M&A. During my tenure, the company's revenue grew from $200M to $3.8B, with marketing and business development delivering 50% of the revenue in my final year.