Functional Skills
Business Analysis
Business Development
Business Planning
Customer Experience
Customer Relationship Management
Customer Segmentation
Market Research
Product Development
Product Strategy
Product Launch
Sales and Operations Planning (S&OP)
Strategic Planning
Supply Chain Management
Market Access Strategy
Cost Reduction
Sector Experience
Consumer Goods
Retail
Big 3 Consulting (MBB)
Fortune 500
Top Consulting Firms
Experience
Thinx Inc.
Start-Up
Vice President, Strategy
2/2022 - 5/2024
• Responsible for strategy formulation and implementation, including developing Thinx's portfolio strategy, conducting business planning, and leading growth initiatives; managed Merchandising, Design and Project Management teams
• Developed comprehensive 3 year strategic plan and growth strategy by collaborating with Executive Team at Thinx and Feminine Care leaders at Kimberly Clark; forecasted global Net Sales and EBITDA impact for categories through 2030
• Analyzed market dynamics, market share changes and product line performance to develop product architecture strategy and assortments for all brands; rationalized product assortment by 80%+ and optimized mix by pricing tier, thereby reducing operational complexity, increasing margin by 10 ppts and improving inventory turns by more than 2x
• Worked with Innovation, Compliance, Product Development / Production, Merchandise Planning, UX / Eng, and Marketing to deliver new product assortment and supporting growth strategies
• Established and reviewed annual strategic priorities and insights, translated priorities into detailed recommendations to inform go-to-market channel plans, forecasted financial impact of recommendations for each channel and monitored / measured the execution of the strategic plans
• Developed S&OP / Business Planning process and tools with Finance and Merchandise Planning; managed first two forecast cycles to ensure process / tool accuracy before transitioning process to newly created function
• Developed comprehensive 3 year strategic plan and growth strategy by collaborating with Executive Team at Thinx and Feminine Care leaders at Kimberly Clark; forecasted global Net Sales and EBITDA impact for categories through 2030
• Analyzed market dynamics, market share changes and product line performance to develop product architecture strategy and assortments for all brands; rationalized product assortment by 80%+ and optimized mix by pricing tier, thereby reducing operational complexity, increasing margin by 10 ppts and improving inventory turns by more than 2x
• Worked with Innovation, Compliance, Product Development / Production, Merchandise Planning, UX / Eng, and Marketing to deliver new product assortment and supporting growth strategies
• Established and reviewed annual strategic priorities and insights, translated priorities into detailed recommendations to inform go-to-market channel plans, forecasted financial impact of recommendations for each channel and monitored / measured the execution of the strategic plans
• Developed S&OP / Business Planning process and tools with Finance and Merchandise Planning; managed first two forecast cycles to ensure process / tool accuracy before transitioning process to newly created function
MTZ Advisory
Management Consulting
GTM Consultant for AirTerra
8/2021 - 1/2022
• Led Go-to-Market strategy for AirTerra, an innovative parcel shipping service acquired by American Eagle Outfitters
• Developed digital strategy, including digital advertising, website experience, GTM content, and digital tools
• Created OOH advertising strategy and developed and launch digital billboards in Times Square, NY and Las Vegas, NV
• Led re-launch of website to improve average session time and customer engagement; developed SEO strategy, blog, site map, and content for website while ensuring site remained WCAG compliant
• Developed digital strategy, including digital advertising, website experience, GTM content, and digital tools
• Created OOH advertising strategy and developed and launch digital billboards in Times Square, NY and Las Vegas, NV
• Led re-launch of website to improve average session time and customer engagement; developed SEO strategy, blog, site map, and content for website while ensuring site remained WCAG compliant
Saks Fifth Avenue
Marketing
Vice President, Marketing Strategy & Loyalty
5/2019 - 1/2021
• Leader of SaksFirst Loyalty Program, Personalization strategy, and Promotions for Saks Fifth Avenue; managed $35MM+ annual marketing budget and 15-person team
• Led SaksFirst Loyalty program, including developing marketing strategies, driving customer lifecycle initiatives online and in stores, and managing credit operations with CapitalOne
• Shifted SaksFirst strategy in FY20 in response to COVID; resulted in fraud-to-sales losses moving to a 2 year low, credit sales beating forecast by year end, and application volume recovering faster than benchmarks
• Developed and implemented SaksFirst Loyalty program re-launch strategy, which was forecasted to drive 2% increase in program profit in FY21 through increased customer retention and credit card usage
• Led Personalization strategy and owned roadmap for digital channels and stores; implemented 90+ pilots in FY20, measured EBITDA impact, and scaled best performing pilots
• Pivoted public and private promotional strategies for online and stores to react to COVID economic challenges in FY20, while building foundation to return to strategy of reducing promotionality in early FY21
• Drove customer acquisition partnerships, including American Express Shop Saks Retail Benefit, American Express Offers, Cardlytics, and international Credit Linked Offers vendors (Alipay, Mastercard, etc)
• Led SaksFirst Loyalty program, including developing marketing strategies, driving customer lifecycle initiatives online and in stores, and managing credit operations with CapitalOne
• Shifted SaksFirst strategy in FY20 in response to COVID; resulted in fraud-to-sales losses moving to a 2 year low, credit sales beating forecast by year end, and application volume recovering faster than benchmarks
• Developed and implemented SaksFirst Loyalty program re-launch strategy, which was forecasted to drive 2% increase in program profit in FY21 through increased customer retention and credit card usage
• Led Personalization strategy and owned roadmap for digital channels and stores; implemented 90+ pilots in FY20, measured EBITDA impact, and scaled best performing pilots
• Pivoted public and private promotional strategies for online and stores to react to COVID economic challenges in FY20, while building foundation to return to strategy of reducing promotionality in early FY21
• Drove customer acquisition partnerships, including American Express Shop Saks Retail Benefit, American Express Offers, Cardlytics, and international Credit Linked Offers vendors (Alipay, Mastercard, etc)
Rhone Apparel (L Catterton Portfolio Company)
Other
Senior Vice President, Merchandising and Planning
1/2018 - 5/2019
• Led Merchandising and Merchandise Planning teams for online and stores for all product categories
• Developed Merchandising and Merchandise Planning processes, tools, and capabilities in organization
• Managed in-season business, supporting company sales growth of 60%+ YOY and 5 ppt growth of net margin rates
• Created assortment and investment strategies in line with financial, brand, and product goals
• Built Rhone's first seasonal Go-To-Market calendar process and developed tools for Merchandising, Design, Production, and Sales teams and managed in-season calendar creation and adherence
• Led selection and implementation of new 3rd party tools, including Product Lifecycle Management, Supply Chain Management, and Integrated Reporting tools
• Developed Merchandising and Merchandise Planning processes, tools, and capabilities in organization
• Managed in-season business, supporting company sales growth of 60%+ YOY and 5 ppt growth of net margin rates
• Created assortment and investment strategies in line with financial, brand, and product goals
• Built Rhone's first seasonal Go-To-Market calendar process and developed tools for Merchandising, Design, Production, and Sales teams and managed in-season calendar creation and adherence
• Led selection and implementation of new 3rd party tools, including Product Lifecycle Management, Supply Chain Management, and Integrated Reporting tools
Vault, Portfolio Operations at L Catterton
Operations
Vice President, Operations
3/2016 - 1/2018
• Served in day-to-day operator roles across portfolio companies to ensure value creation / investment thesis obtainment
Select examples of work
Multi-national beauty company: Served as interim leader of Operations and Marketing / Ecommerce teams
• Led digital triage work to relaunch two company websites in 4 months, with expected pay back of 8 months; initial results found a ~8% decrease in bounce rate and ~12% increase in average time on site
• Worked with product development team to create roadmap for future product innovation
• Built inventory strategies to reduce excess inventory by $4M, improve turnover, reduce warehousing costs and profitably reduce inventory position by 72% within 3 months
US apparel company: Led value creation initiatives and business process redesign
• Worked with senior leadership and Board to develop a 7-point strategic plan to realize $12M in EBITDA upside through product, brand, marketing, cost reduction, and technology initiatives
• Supported website redesign and re-platforming work (with Salesforce) to improve digital performance
• Led process redesign work to reduce product development timelines by 30%, improve efficiency / reduce FTE hours, clarify roles and responsibilities
Select examples of work
Multi-national beauty company: Served as interim leader of Operations and Marketing / Ecommerce teams
• Led digital triage work to relaunch two company websites in 4 months, with expected pay back of 8 months; initial results found a ~8% decrease in bounce rate and ~12% increase in average time on site
• Worked with product development team to create roadmap for future product innovation
• Built inventory strategies to reduce excess inventory by $4M, improve turnover, reduce warehousing costs and profitably reduce inventory position by 72% within 3 months
US apparel company: Led value creation initiatives and business process redesign
• Worked with senior leadership and Board to develop a 7-point strategic plan to realize $12M in EBITDA upside through product, brand, marketing, cost reduction, and technology initiatives
• Supported website redesign and re-platforming work (with Salesforce) to improve digital performance
• Led process redesign work to reduce product development timelines by 30%, improve efficiency / reduce FTE hours, clarify roles and responsibilities
Shop Spring (Digital marketplace)
Other
Vice President, Business Strategy & Merchandising
6/2015 - 2/2016
• Developed and executed supply-side growth strategies which grew GMV by 10% within 3 months
• Partnered with Engineering and Design to launch transactional website based on app learnings, develop data hierarchies to inform data algorithms, and improve first time user experience and onboarding
• Partnered with Engineering and Design to launch transactional website based on app learnings, develop data hierarchies to inform data algorithms, and improve first time user experience and onboarding
McKinsey & Company
Management Consulting
Engagement Manager
7/2011 - 6/2015
• Commercial leader and knowledge expert in McKinsey's Apparel, Fashion, & Luxury Goods practice
• Received a Marvin Award for leadership in developing new apparel pricing tool and approach (McKinsey's top award for exceptional knowledge, innovation, and client service for non-partners)
• Received a Marvin Award for leadership in developing new apparel pricing tool and approach (McKinsey's top award for exceptional knowledge, innovation, and client service for non-partners)
Gap
Other
Merchandiser
6/2005 - 7/2009
Merchandiser for BRFS Petites, Men's Underwear and Jewelry categories