Functional Skills
Business Development
Brand Strategy
Content Marketing
Customer Relationship Management
Customer Experience
Go-to-market Strategy
Marketing Analytics
Marketing Operations
Marketing Strategy
Product Marketing
Sales Enablement
Strategic Planning
Growth Marketing
Campaign Optimization
Account-Based Marketing (ABM)
Sector Experience
Business Services
Consumer Goods
Retail
Technology
Experience
RTW CONSULTING
Marketing
Founder
4/2025 - Present
Marketing consultancy - marketing leadership, positioning, messaging, and go-to-market strategy. Completed positioning and messaging project for Studio Designer to highlight key features and value propositions. Developed strategic growth and communications plans for two prominent residential interior design firms, including action plans for business development, brand awareness, and market expansion.
Studio Designer
Marketing
Chief Marketing Officer
4/2019 - 4/2025
Member of the executive team of high-growth B2B SaaS company. Drove 5x revenue growth in 6 years. Responsible for driving $5M+ in SQL ARR. Played key role in sale to private equity firm, Serent Capital in 2022.
Owned marketing, partnerships, and revenue operations.
Owned marketing, partnerships, and revenue operations.
JOOR
Marketing
Director of Marketing
1/2018 - 4/2019
JOOR is the premier wholesale management platform for the fashion industry. NewYork, NY 1/2018 - 4/2019
● Director of Marketing First full-time Marketing hire and member of Senior Leadership Team. Joined JOOR between Series
● and C. Growth Marketing: Drove brand awareness through press and paid media campaigns; Managed external PR and digital marketing agencies; Increased press coverage by 300% and generated $100K+ in new leads. Product Marketing: Developed positioning and messaging for new web and iOS product features and pages; Collaborated with product, sales, and customer success teams to drive Go-to-Market strategy. Sales Enablement: Created JOOR's pitch deck with updated brand positioning, business impact claims and customer testimonials; Launched customer insights program to support creation of case study library. Lifecycle Marketing: Crafted lifecycle communications plan to drive engagement and retention with 8,000+ brands and over 10,000 users including C-suite and senior-level decision makers.
● Director of Marketing First full-time Marketing hire and member of Senior Leadership Team. Joined JOOR between Series
● and C. Growth Marketing: Drove brand awareness through press and paid media campaigns; Managed external PR and digital marketing agencies; Increased press coverage by 300% and generated $100K+ in new leads. Product Marketing: Developed positioning and messaging for new web and iOS product features and pages; Collaborated with product, sales, and customer success teams to drive Go-to-Market strategy. Sales Enablement: Created JOOR's pitch deck with updated brand positioning, business impact claims and customer testimonials; Launched customer insights program to support creation of case study library. Lifecycle Marketing: Crafted lifecycle communications plan to drive engagement and retention with 8,000+ brands and over 10,000 users including C-suite and senior-level decision makers.
SAPIENTRAZORFISH (Publicis Groupe) SapientRazorfish
Marketing
Senior Manager, Retention Marketing and Communications Planning
9/2015 - 1/2018
Senior Manager, Retention Marketing and Communications Planning