Functional Skills
Marketing Strategy
Commercial Strategy
Project Management
Sales Enablement
Customer Experience
Business Development
Clinical Data Management
Enterprise Content Management
Digital Marketing / Advertising
Media Strategy
Data Strategy
Customer Relationship Management
Customer Service
Account-Based Marketing (ABM)
Software Skills
Microsoft Office
Salesforce
Google Analytics
WordPress
Mailchimp
Hubspot
Wix
SurveyMonkey
Typeform
Canva
Adobe Creative Cloud
Sector Experience
Business Services
Manufacturing
Media & Entertainment
Technology
Transportation & Logistics
Languages
English
German
Russian
Lithuanian
Countries Worked In
DE LT GBNotable Clients
Agile Solutions
CPL
Kinetic Software
Reconome
Experience
Think XOO Ltd
Management Consulting
Director
11/2023 - Present
• Helping companies in various industries, such as business services, construction, technology, education etc., to grow and develop alongside my fulltime jobs for the last 3 years has led to creation of XOO – a result of my work passion and entrepreneurial spirit.
• Focus of XOO: revenue generation, sales enablement, marketing strategy, sales and marketing alignment, customer experience optimisation.
• I strongly believe that behind a successful revenue generation strategy lie 3 elements: psychology, data and collaboration.
• Focus of XOO: revenue generation, sales enablement, marketing strategy, sales and marketing alignment, customer experience optimisation.
• I strongly believe that behind a successful revenue generation strategy lie 3 elements: psychology, data and collaboration.
Austin International
Marketing
Head of Marketing & Revenue Operations
5/2023 - 11/2023
Recruitment sector
• Covering the full cycle of the sales enablement.
• RevOps is responsible for the management and return on investment on all tools associated with revenue generation (incl. the CRM), as well as the strategy-critical insight (such as revenue metrics or share of market data) and sales enablement processes, incl. all sales processes.
• Since I have taken over RevOps, my department has managed to save nearly £400,000/year in spend and increase number of placements from CRM by 15%.
• Covering the full cycle of the sales enablement.
• RevOps is responsible for the management and return on investment on all tools associated with revenue generation (incl. the CRM), as well as the strategy-critical insight (such as revenue metrics or share of market data) and sales enablement processes, incl. all sales processes.
• Since I have taken over RevOps, my department has managed to save nearly £400,000/year in spend and increase number of placements from CRM by 15%.
Austin International
Marketing
Head of Marketing
11/2021 - 5/2023
Recruitment sector
• Creating and implementing marketing strategy from the scratch across 3 brands, 3 countries and 5 target audiences.
• Established marketing as a strategic partner and decision maker across the business.
• Responsible for all group communication channels, from website and social, to internal communications. This has included launch of 2 websites which has resulted in increase of revenue generation through websites by 10%, alongside an increase of the LinkedIn community by over 100% (over 100k followers) in one year.
• Implementing and managing the revenue data strategy.
• Creating and implementing marketing strategy from the scratch across 3 brands, 3 countries and 5 target audiences.
• Established marketing as a strategic partner and decision maker across the business.
• Responsible for all group communication channels, from website and social, to internal communications. This has included launch of 2 websites which has resulted in increase of revenue generation through websites by 10%, alongside an increase of the LinkedIn community by over 100% (over 100k followers) in one year.
• Implementing and managing the revenue data strategy.
Kinetic Solutions Ltd & Artifax Software Ltd
Marketing
Head of Marketing
1/2021 - 11/2021
Technology sector
• Leading marketing teams at both Kinetic Solutions Ltd and recently acquired Artifax Software Ltd meant taking an even wider responsibility not just over marketing but also overall company strategy.
• Establishing marketing function at Artifax, incl. hiring the team, creating a marketing strategy, and putting together all the S&M processes.
• Being involved in the wider revenue generation strategy across the Kinetic Group.
• Re-branded Artifax Software whilst launching another brand at Kinetic Solutions.
• Created a brand-new website for Artifax, as well as a whole sales enablement pack for the sales team based on and covering the whole customer buyer journey.
• Created account-based marketing strategy for Kinetic Solutions which resulted in attracting the biggest ever prospect worth nearly £1
● revenue in year 1
●
• Leading marketing teams at both Kinetic Solutions Ltd and recently acquired Artifax Software Ltd meant taking an even wider responsibility not just over marketing but also overall company strategy.
• Establishing marketing function at Artifax, incl. hiring the team, creating a marketing strategy, and putting together all the S&M processes.
• Being involved in the wider revenue generation strategy across the Kinetic Group.
• Re-branded Artifax Software whilst launching another brand at Kinetic Solutions.
• Created a brand-new website for Artifax, as well as a whole sales enablement pack for the sales team based on and covering the whole customer buyer journey.
• Created account-based marketing strategy for Kinetic Solutions which resulted in attracting the biggest ever prospect worth nearly £1
● revenue in year 1
●
Kinetic Solutions Ltd
Marketing
Marketing Manager
2/2019 - 1/2021
Technology sector
• Creating and implementing marketing strategy, incl. 4 sub brands, which resulted in 300% increase in number of marketing qualified and 28% of sales qualified leads.
• During COVID-19, I have not only managed to keep the whole team employed but added customer value by creating 19 webinars, 8 customer events, launched 4 products and received 240% more testimonials than in a "usual" year.
• Leading on creation of marketing assets that are targeted at existing customers, as well as new markets, such as a new website, which included 54 new website pages and structure, which resulted in amount of visitors by 240% in year one.
• Creating and implementing marketing strategy, incl. 4 sub brands, which resulted in 300% increase in number of marketing qualified and 28% of sales qualified leads.
• During COVID-19, I have not only managed to keep the whole team employed but added customer value by creating 19 webinars, 8 customer events, launched 4 products and received 240% more testimonials than in a "usual" year.
• Leading on creation of marketing assets that are targeted at existing customers, as well as new markets, such as a new website, which included 54 new website pages and structure, which resulted in amount of visitors by 240% in year one.
Kinetic Solutions Ltd
Marketing
Marketing Executive
1/2018 - 2/2019
Technology sector
• Developed and executed 17 targeted marketing campaigns across UK and US, utilising a range of assets such as ebooks, webinars, blog posts, and events.
• Event management fortrade shows, including international events, and Kinetic Annual User Conference.
• Introduced innovative marketing tools, including page turners, interactive HTML5 documents, and quizzes to enhance engagement.
• Designed digital and print product catalogue, event collateral, landing and website pages, and campaign visuals.
• Developed and executed 17 targeted marketing campaigns across UK and US, utilising a range of assets such as ebooks, webinars, blog posts, and events.
• Event management fortrade shows, including international events, and Kinetic Annual User Conference.
• Introduced innovative marketing tools, including page turners, interactive HTML5 documents, and quizzes to enhance engagement.
• Designed digital and print product catalogue, event collateral, landing and website pages, and campaign visuals.
Lifeplus
Marketing
Marketing Executive
2/2016 - 12/2017
Food & supplements sector
• Assisted in the development and execution of marketing campaigns targeting both existing and potential customers.
• Leaded the digital marketing efforts such as designing email templates, creating new website (including SEO optimisation), and creating graphic designs.
• Was involved in event management, including the Spirit of Lifeplus with 23,000 attendees.
• Assisted in the development and execution of marketing campaigns targeting both existing and potential customers.
• Leaded the digital marketing efforts such as designing email templates, creating new website (including SEO optimisation), and creating graphic designs.
• Was involved in event management, including the Spirit of Lifeplus with 23,000 attendees.