Functional Skills
Business Development
Go-to-market Strategy
Strategic Planning
Software Configuration Management
Sector Experience
Business Services
Media & Entertainment
Technology
Experience
ExitGuide
Start-Up
FOUNDER AND Chief Executive Officer
1/2021 - Present
Founded ExitGuide, an online platform used by thousands of small business owners to create exit plans and manage the sale process.
Created concept, developed product and go-to-market strategy, and led fundraising activity to secure over $600,000 in pre-seed funding.
Created concept, developed product and go-to-market strategy, and led fundraising activity to secure over $600,000 in pre-seed funding.
Eric Grafstrom Consulting
Start-Up
FRACTIONAL CXO & ADVISORY
1/2007 - Present
I work with numerous entrepreneurs, founders, and small business owners as a coach or fractional CxO.
Coaching clients book regular Zoom meetings where we discuss a wide array of topics, and I help them strategize and solve problems, and they go and implement.
Fractional executive work is more hands-on, and I help execute on key initiatives or day-to-day operations.
Coaching clients book regular Zoom meetings where we discuss a wide array of topics, and I help them strategize and solve problems, and they go and implement.
Fractional executive work is more hands-on, and I help execute on key initiatives or day-to-day operations.
InterActive Corp (IAC)
Media & Communications
SENIOR VICE PRESIDENT BUSINESS DEVELOPMENT
1/2014 - 1/2016
Managed business development for a $500M portfolio, securing key partnerships with Facebook and mitigating revenue loss from ad-blocking technology.
Xobni
Operations
COO/SVP BUSINESS DEVELOPMENT
1/2008 - 1/2013
Started as a business development and grew into COO role where I managed company P&L, led sales and business development, and managed operations, including legal, HR, accounting, and FP&A.
Key player in fundraising and interfacing with BOD and secured a $10M strategic investment.
Key player in fundraising and interfacing with BOD and secured a $10M strategic investment.
Yahoo!
Corporate Strategy & Development
DIRECTOR BUSINESS DEVELOPMENT
1/2002 - 1/2007
Negotiated several complex partnerships for Yahoo!, including the groundbreaking Microsoft Messenger integration that impacted over 750 million users worldwide.
Yahoo! Europe
Sales
SR. MANAGER
1/2000 - 1/2002
Helped launch webcasting and corporate services across Europe while based in London office.
SALES EXECUTIVE
broadcast.com Joined the company then known as AudioNet as the first person to sell webcasting. Top revenue producer for three years and helped develop webcast offerings and pricing.
SALES EXECUTIVE
broadcast.com Joined the company then known as AudioNet as the first person to sell webcasting. Top revenue producer for three years and helped develop webcast offerings and pricing.
broadcast.com
Sales
Sales Executive
6/1996 - 12/2000
Joined company (then AudioNet) as first employee to sell webcasting services and developed pitch, sales process and initial pricing
• Acquired many of company’s first strategic clients, including NASDAQ Stock Market, Motorola, GartnerGroup and BP Amoco, Turner Broadcasting (all were later highlighted in company’s IPO prospectus)
• Top revenue producer out of more than 40 sales representatives for three consecutive years
• Played integral role in developing go to market offering, pricing structure and sales process which was used to train national sales force
• Defined and implemented first hires for inside sales representative, account manager and project manager which lead to increase in revenue per rep. Model was rolled out to national sales organization
• Acquired many of company’s first strategic clients, including NASDAQ Stock Market, Motorola, GartnerGroup and BP Amoco, Turner Broadcasting (all were later highlighted in company’s IPO prospectus)
• Top revenue producer out of more than 40 sales representatives for three consecutive years
• Played integral role in developing go to market offering, pricing structure and sales process which was used to train national sales force
• Defined and implemented first hires for inside sales representative, account manager and project manager which lead to increase in revenue per rep. Model was rolled out to national sales organization