Functional Skills
Brand Strategy
Business Analysis
Collateral Development
Communications
Content Marketing
Content Strategy
Product Development
Project Management
HCP Marketing Strategy
Learning & Development
Marketing Strategy
Product Marketing
Customer Relationship Management
Internal Communications
Vendor Management
Software Skills
Adobe Creative Cloud
Microsoft Office
Salesforce
Veeva Vault
Outlook
Microsoft Excel
Sector Experience
Business Services
Consumer Goods
Healthcare
Life Sciences & Pharma
Technology
Languages
English
Case Study
Case Studies
Strategic Brand Stewardship in Regulated Healthcare Markets
Healthcare
Digital Marketing / Advertising
Communications
Brand Strategy
Where PM Meets Communications: Driving Alignment and Growth Across a Franchise Network
Business Services
Training and Coaching
Project Management
Communications
Notable Clients
Abbott Laboratories
Bosch
Kraft Heinz
ServiceMaster Brands
Fortune 500
Experience
Sanctuary Brands
Marketing
Owner
6/2018 - Present
I partner with forward-thinking leaders to drive strategic change—helping teams clarify their vision, engage stakeholders, and create tangible business impact.
With 25 years of experience in B2B and B2C marketing, I specialize in transforming complex business strategies into compelling narratives and executable plans that fuel growth. My expertise spans content development, stakeholder engagement, and sales enablement—aligning business objectives with creative execution to deliver measurable results.
A former global brand manager, I’ve led high-performing, cross-functional teams for industry leaders like Kraft Foods, Bosch Power Tools, Abbott and Boston Scientific. Now, as an independent consultant and change-maker, I provide senior-level expertise with the agility of a boutique firm—scaling resources to meet each project’s needs efficiently and effectively.
Whether your organization needs a sharper brand story, a more engaged stakeholder network, or a marketing strategy that drives revenue, I bring the insight, execution, and leadership to make it happen.
Let’s transform your vision into impact.
With 25 years of experience in B2B and B2C marketing, I specialize in transforming complex business strategies into compelling narratives and executable plans that fuel growth. My expertise spans content development, stakeholder engagement, and sales enablement—aligning business objectives with creative execution to deliver measurable results.
A former global brand manager, I’ve led high-performing, cross-functional teams for industry leaders like Kraft Foods, Bosch Power Tools, Abbott and Boston Scientific. Now, as an independent consultant and change-maker, I provide senior-level expertise with the agility of a boutique firm—scaling resources to meet each project’s needs efficiently and effectively.
Whether your organization needs a sharper brand story, a more engaged stakeholder network, or a marketing strategy that drives revenue, I bring the insight, execution, and leadership to make it happen.
Let’s transform your vision into impact.
Abbott Laboratories
Marketing
Brand Consultant
4/2022 - 7/2025
I had the opportunity to join Abbott's Rapid Diagnostics division to support the BinaxNOW brand as well as other rapid respiratory testing products. This opportunity allowed me to join a dynamic team in developing and executing consumer focused marketing strategies, with an emphasis on driving unique value propositions across consumer rapid testing, specifically post-pandemic.
Hollister Inc
Marketing
Contractor
1/2014 - 12/2018
Worked closely with the Marketing Director to manage the ongoing development and implementation of the marketing strategy, messaging platform and associated communication vehicles for Hollister’s patient support program – addressing both ostomy and continence care consumer and clinician audiences (B2C/B2B)
• Executed and launched an inaugural social media program; including content development, governance process and ongoing monitoring and execution.
• Responsible for literature development and management of key communication tools; including sales collateral, internal marketing tools and consumer newsletter.
US Continence Care, Marketing Project Manager
• In this role I acted as the Project Manager working with the internal Marketing team and external agencies to deliver against specific timelines and budgets and ensure accuracy and efficiency. Key activities included new product launches, the production of sales collateral and the development of print and digital ads.
• Executed and launched an inaugural social media program; including content development, governance process and ongoing monitoring and execution.
• Responsible for literature development and management of key communication tools; including sales collateral, internal marketing tools and consumer newsletter.
US Continence Care, Marketing Project Manager
• In this role I acted as the Project Manager working with the internal Marketing team and external agencies to deliver against specific timelines and budgets and ensure accuracy and efficiency. Key activities included new product launches, the production of sales collateral and the development of print and digital ads.
Dairy Management Inc
Marketing
Consultant
7/2007 - 6/2010
Worked as an extenstion of the Retail Marketing Team to support the development, execution and management of the annual Marketing Plan. Assisted in developing partnerships with food manufacturers and other organizations to increase sales of dairy products.
Kraft Heinz
Marketing
Contractor
10/2006 - 7/2007
Hired to act as the Project Manager for a 35 store retail test involving four national retailers in five states, reporting to the Kraft Brand Manager. Acted as the lead contact for design and fabrication vendors, syndicated data provider (ACNielsen) and local customer business teams. Successfully oversaw the tests to completion and was recognized within Kraft for showcasing Retail Excellence.