Functional Skills
Brand Strategy
Change Management / Org Design
Customer Experience
Digital Marketing / Advertising
Marketing Strategy
Product Marketing
Marketing Operations
Digital Transformation
Investor Relations
Communications
Commercial Strategy
Crisis Management
Go-to-market Strategy
Growth Marketing
M&A Support
Sector Experience
Financial Services
Real Estate
Retail
Technology
Experience
SmartRent
Marketing
Chief Marketing Officer
5/2022 - 6/2025
Recruited to formalize B2B marketing, communications, and brand strategy to help SmartRent expand market share from multifamily REITs to SMB owner-operators. Served during 3 CEO transitions. Marketing team: 25. Direct reports: 5. Reporting relationships include CEO and Board of Directors.
* Corporate Vision & Governance: Served on 10-member executive team as SmartRent grew from $34M to $54M ARR. Appointed to 8-member Management Committee to set corporate direction, reinforce workforce stability, and lead in CEO absence, including development of 4 strategic pillars.
* Corporate Communications: Established SmartRent's internal communications program unifying remote / field workforce built during Covid. Authored 100+ communications for the CEO.
* Marketing Department Building: Recruited and built 25+-member marketing team, integrating brand, growth, and product marketing within a single cohesive organization first demand generation and digital program including website, SEO / SEM, paid and social media, and email marketing / automation.
* Product Marketing: Led national GTM strategy and execution for 20+ product launches creating a 25-product portfolio increased subscriptions 48% by unifying 5 teams under a cohesive commercialization framework.
* Thought Leadership & PR: Elevated SmartRent's PropTech visibility and credibility by securing 800+ media placements (e.g., GlobeSt, PropTech Roundup) and helping secure 20+ industry awards.
* Corporate Vision & Governance: Served on 10-member executive team as SmartRent grew from $34M to $54M ARR. Appointed to 8-member Management Committee to set corporate direction, reinforce workforce stability, and lead in CEO absence, including development of 4 strategic pillars.
* Corporate Communications: Established SmartRent's internal communications program unifying remote / field workforce built during Covid. Authored 100+ communications for the CEO.
* Marketing Department Building: Recruited and built 25+-member marketing team, integrating brand, growth, and product marketing within a single cohesive organization first demand generation and digital program including website, SEO / SEM, paid and social media, and email marketing / automation.
* Product Marketing: Led national GTM strategy and execution for 20+ product launches creating a 25-product portfolio increased subscriptions 48% by unifying 5 teams under a cohesive commercialization framework.
* Thought Leadership & PR: Elevated SmartRent's PropTech visibility and credibility by securing 800+ media placements (e.g., GlobeSt, PropTech Roundup) and helping secure 20+ industry awards.
Western Alliance Bancorp.
Marketing
EVP of Marketing, CMO
7/2014 - 4/2022
Referred through CRE banker to help the C-suite advance the bank's ability to innovate, operate, and compete, while managing risks associated with changing regulatory requirements.
Led B2B marketing and communications strategy as revenue grew $440M to $2B, and the workforce expanded from 1,130+ to 3,360+ employees. Marketing team:25. Direct reports:6.Reported to the CEO.
* Corporate Growth & Strategy: Served on 12-member Executive Management Committee guiding growth from $9B to $65B in assets through organic growth and 3 M&A transactions, including $1.2B AmeriHome Mortgage (2021 and $425M Bridge Capital Holdings (2015).
* Served on 15-member Executive Risk Management Committee and 20+ Executive Steering Committees, to drive strategy, decision-making, and forward progress / accountability.
* Corporate & Executive Communications: Reinforced WAB s company culture, partnering with the CHRO in developing WAB s first company vision, mission, purpose, and values.
* Positioning & Branding: Unified 5 brands under a single national identity solidifying recognition as a leading national bank through internal and external marketing and communications strategies.
* Marketing Department Development & Management: Integrated and built WAB s first centralized marketing department streamlining market strategies and cost synergies enabling the bank s first formal digital marketing, product marketing, and corporate communications disciplines.
Led B2B marketing and communications strategy as revenue grew $440M to $2B, and the workforce expanded from 1,130+ to 3,360+ employees. Marketing team:25. Direct reports:6.Reported to the CEO.
* Corporate Growth & Strategy: Served on 12-member Executive Management Committee guiding growth from $9B to $65B in assets through organic growth and 3 M&A transactions, including $1.2B AmeriHome Mortgage (2021 and $425M Bridge Capital Holdings (2015).
* Served on 15-member Executive Risk Management Committee and 20+ Executive Steering Committees, to drive strategy, decision-making, and forward progress / accountability.
* Corporate & Executive Communications: Reinforced WAB s company culture, partnering with the CHRO in developing WAB s first company vision, mission, purpose, and values.
* Positioning & Branding: Unified 5 brands under a single national identity solidifying recognition as a leading national bank through internal and external marketing and communications strategies.
* Marketing Department Development & Management: Integrated and built WAB s first centralized marketing department streamlining market strategies and cost synergies enabling the bank s first formal digital marketing, product marketing, and corporate communications disciplines.
RED Development
Marketing
EVP of Marketing
5/2011 - 7/2014
Referred by SVP, Development of Macerich to help Phoenix-based real estate company position expansion into new ventures and mixed-use projects with financial partners including Western Alliance Bank.
Restructured 20+-member marketing team under a unified reporting framework—developing corporate and property marketing strategy, brand assets, and communications across 11 U.S. states. Reported to President.
* Corporate Vision, Strategy and Planning: Appointed to 8-member executive team setting corporate direction and overseeing operating decisions—collaborating with ownership to shape growth strategy as RED expanded to 35 shopping centers and 15 million sq. ft. of commercial space.
* Brand Overhaul & Company Repositioning: Led 12-month company rebrand to support RED's evolution from a property management company to a wholly integrated real estate investment company. Included website redesign and modernized sales / leasing as digital tools.
* Digital Marketing: Established first digital marketing program, encompassing web, SEO / SEM, PPC, social and paid media, email marketing and automation, remarketing, and lead gen initiatives.
* PR: Secured 250+ media placements in Arizona Commercial Real Estate, AZ Big Media, and company profile in AZ Republic Sunday Business, as well as local TV. Served 20+ times as spokesperson.
Restructured 20+-member marketing team under a unified reporting framework—developing corporate and property marketing strategy, brand assets, and communications across 11 U.S. states. Reported to President.
* Corporate Vision, Strategy and Planning: Appointed to 8-member executive team setting corporate direction and overseeing operating decisions—collaborating with ownership to shape growth strategy as RED expanded to 35 shopping centers and 15 million sq. ft. of commercial space.
* Brand Overhaul & Company Repositioning: Led 12-month company rebrand to support RED's evolution from a property management company to a wholly integrated real estate investment company. Included website redesign and modernized sales / leasing as digital tools.
* Digital Marketing: Established first digital marketing program, encompassing web, SEO / SEM, PPC, social and paid media, email marketing and automation, remarketing, and lead gen initiatives.
* PR: Secured 250+ media placements in Arizona Commercial Real Estate, AZ Big Media, and company profile in AZ Republic Sunday Business, as well as local TV. Served 20+ times as spokesperson.
MACERICH
Marketing
AVP of Development Marketing
4/2002 - 4/2011
Hired to help the nation's third-largest owner, operator, and developer advance its portfolio of 80 high-quality retail real properties, totaling 73 million sq. ft. of leasable area nationwide.
Directed core marketing (e.g., events, retail relations, digital, social) for 10+ shopping centers; led GTM strategy for 5 high-profile projects with redevelopment budgets up to $265M and marketing budgets up to ~$5M; and co-managed community and stakeholder relations, serving as spokesperson and company representative with community activists, politicians, municipalities, retailers, and others.
● Marketing teams:5-10. Development teams:5-20. Direct reports:up to 2. Reported to EVP, Marketing.
Directed core marketing (e.g., events, retail relations, digital, social) for 10+ shopping centers; led GTM strategy for 5 high-profile projects with redevelopment budgets up to $265M and marketing budgets up to ~$5M; and co-managed community and stakeholder relations, serving as spokesperson and company representative with community activists, politicians, municipalities, retailers, and others.
● Marketing teams:5-10. Development teams:5-20. Direct reports:up to 2. Reported to EVP, Marketing.