Functional Skills

Business Analysis
Business Development
Business Operations
Business Unit Strategy
Change Management / Org Design
Commercial Strategy
Customer Experience
Customer Relationship Management
Digital Transformation
Market Research
Product Development
Product Strategy
Sales Strategy
Strategic Planning
Technology Strategy

Software Skills

Qualtrics
Salesforce

Sector Experience

Business Services
Financial Services
Technology
Telecom
Travel & Hospitality

Countries Worked In

AU NZ AE GB US

Notable Clients

Google
HP
Shell
T-Mobile
Verizon

Big 4 Accounting
Top Consulting Firms

Experience

Rowland 25 LLC Management Consulting
Owner
8/2023 - Present
• Partnered with SaaS and B2B leadership teams to design and execute GTM strategies for new offerings, optimizing pricing, packaging, and sales motions to accelerate ARR growth, resulting in 150 bps sales uplift
• Conducted market landscapes and audience segmentation to identify whitespace opportunities, inform product positioning, and develop tailored value propositions.
• Led commercialization pilots with cross-functional stakeholders in Product, Sales, and Finance; defined success metrics and implemented reporting dashboards to measure adoption and ROI.
• Created bespoke deal structures for market entry opportunities, enabling faster penetration into high-value verticals while maintaining margin targets.

Deloitte Management Consulting
Associate Partner Strategy & Transformation, Chief of Staff & Chief Operating Officer
1/2016 - 8/2023
• Led over 20 enterprise-wide transformation programs leading cross-functional teams, modernizing operations, integrating AI driven insights, and delivering $500M+ in measurable client impact.
• Designed end-to-end commercialization strategies for Deloitte and clients, including market research, audience definition, and monetization, resulting in improved ARR and LTV
• Partnered with sales, delivery, and marketing teams to launch and scale new offerings within practice and ecosystem partnerships, exceeding revenue goals by 20%
• Established governance frameworks and OKR alignment for practice-wide operations, cascading enterprise goals into quantifiable objectives with real-time KPI dashboards to ensure transparency and accountability.
• Built and deployed cross-functional AI- and ML-capabilities for a top-3 telecom, improving GTM, marketing, sales, and operations, resulting in $80M in first-year revenue uplift.
• Designed cross-functional metrics architecture for a top-5 global automotive brand, integrating sales, marketing, and operations platforms to enable real-time analytics and achieve $150M+ in benefits.
• Launched a new business unit for a top-3 oil & gas company, designing new processes, technologies, and implementing enterprise change management and cross-functional OKRs, achieving $100M in new sales over two years.
• Spearheaded AI-powered analytics adoption at two of the world's largest PC manufacturers, reducing time-to-insight by 15%

Infosys Consulting Management Consulting
Senior Consultant, Digital Transformation
3/2013 - 1/2016
• Drove the successful execution of high-stakes transformation projects, including the development of an internal Uber-style crew transportation system for a $14B railroad, saving $80 million annually
• Delivered strategic programs that reduced operational costs by $15 million for a $20B railroad and improved time-to-market by 20% for a $17B beauty company through digital transformation and product development optimization

Vera Bradley Product Management / Strategy
Senior Manager, Corporate Strategy
11/2011 - 3/2013
• Improved conversion by 30% through development of new targeted omnichannel marketing model
• Developed real-time KPIs and executive dashboards to monitor sales, profitability, and loyalty performance, developing regular CEO & Board reports