Functional Skills
Agile Software Development
Product Design
User Research
Product Marketing
User Experience Design (UX)
Innovation Management
Leadership Development
Business Analysis
Product Strategy
User-Interface Design (UI)
Qualitative Research
Quantitative Research
Project Management
Software Skills
Asana
Figma
Adobe Creative Cloud
Sketch
Jira
Confluence
Monday
Hubspot
PowerBI
Canva
Highcharts
Sector Experience
Business Services
Financial Services
Retail
Technology
Travel & Hospitality
Languages
English
Countries Worked In
USCase Study
Case Studies
Story Canvas & AI Insights (Resonate)
Technology
AI Strategy
Product Design
User Research
Upside Business Travel Platform
Travel & Hospitality
Product Design
Leadership Development
Product Strategy
Fortune 500
Experience
UX Strategy Lab
Design
FOUNDER & PRINCIPAL DESIGNER
11/2024 - Present
● Lead strategic UX assessments identifying optimization opportunities for complex technical systems
● Transform expert-level domain expertise into intuitive flows accessible to non-specialists
● Create user journeys and information architecture optimizing learnability for complex topics
● Develop UX roadmaps prioritizing features based on usage data, user feedback, and business impact
● Integrate AI tools into design workflow, improving research synthesis and iteration speed by 35%
● Transform expert-level domain expertise into intuitive flows accessible to non-specialists
● Create user journeys and information architecture optimizing learnability for complex topics
● Develop UX roadmaps prioritizing features based on usage data, user feedback, and business impact
● Integrate AI tools into design workflow, improving research synthesis and iteration speed by 35%
Resonate
Design
Director of UX & Product Design
10/2022 - 2/2025
● Designed and launched AI Audience Builder and AI Insight Generator for Story Canvas, creating intuitive interfaces for complex AI tools
● Owned end-to-end user experience design for AI-powered marketing technology platform, making advanced capabilities accessible to non-technical users
● Implemented continuous user feedback loops improving AI feature adoption by 32% and task completion
● Built scalable design system accommodating AI and traditional features while maintaining consistency across the platform
● Established user behavior analytics program quantifying experience improvements for AI-powered workflows
● Owned end-to-end user experience design for AI-powered marketing technology platform, making advanced capabilities accessible to non-technical users
● Implemented continuous user feedback loops improving AI feature adoption by 32% and task completion
● Built scalable design system accommodating AI and traditional features while maintaining consistency across the platform
● Established user behavior analytics program quantifying experience improvements for AI-powered workflows
Brightfield
Start-Up
HEAD OF PRODUCT & UX DESIGN
8/2020 - 10/2022
● Designed data visualization systems transforming complex metrics into actionable insights for non-technical users
● Created progressive disclosure models reducing cognitive load and improving task completion by 12%
● Established research program integrating both qualitative feedback and quantitative usage data
● Led UX strategy implementation across broad product surface areas requiring months of development
● Built information architecture capable of supporting expanding feature set while maintaining usability
● Created progressive disclosure models reducing cognitive load and improving task completion by 12%
● Established research program integrating both qualitative feedback and quantitative usage data
● Led UX strategy implementation across broad product surface areas requiring months of development
● Built information architecture capable of supporting expanding feature set while maintaining usability
Upside Business Travel
Start-Up
DESIGN DIRECTOR
11/2017 - 8/2020
● Led 8-person design team creating intuitive travel booking experience for users with varying technical expertise
● Conducted UX audits identifying friction points in complex workflows, improving completion rates by 17%
● Developed simplified interaction models enhancing perceived performance of complex processes
● Created service blueprints mapping front-end/back-end interactions to optimize customer experience
● Established metrics dashboard tracking improvements across key user journeys
● Conducted UX audits identifying friction points in complex workflows, improving completion rates by 17%
● Developed simplified interaction models enhancing perceived performance of complex processes
● Created service blueprints mapping front-end/back-end interactions to optimize customer experience
● Established metrics dashboard tracking improvements across key user journeys
Capital One Financial
Design
SENIOR CREATIVE DIRECTOR
6/2014 - 11/2017
● Led cross-functional team implementing comprehensive UX strategy across digital banking channels
● Transformed complex financial concepts into simple, intuitive experiences for diverse user base
● Created journey maps visualizing customer flows, streamlining configuration processes
● Developed strategies aligning business needs with user-centered solutions, improving task success by 19%
● Implemented testing program identifying onboarding pain points, improving activation rates by 14%
● Transformed complex financial concepts into simple, intuitive experiences for diverse user base
● Created journey maps visualizing customer flows, streamlining configuration processes
● Developed strategies aligning business needs with user-centered solutions, improving task success by 19%
● Implemented testing program identifying onboarding pain points, improving activation rates by 14%