Functional Skills

Go-to-market Strategy
Content Marketing
Customer Experience
Voice of the Customer

Sector Experience

Healthcare
Life Sciences & Pharma

Experience

Siobhan Pickett Life Science & Biotech Marketing Marketing
Life Science / Biotechnology Marketing Strategist
1/2013 - Present
I design and execute comprehensive marketing communications programs at the corporate, business unit, and
product levels for large and small life science, biotechnology and medical device companies. In this role I lead
cross-functional teams that include the client team as well as UP strategists, content creators, and creative services
to generate awareness, create leads, and close sales according to my clients’ business priorities.
Illumina Management Consulting
Senior Market Manager, Sequencing Systems
6/2011 - 7/2012
I led the next-generation sequencing (NGS) instruments product management team to launch the MiSeq
sequencer and oversaw product management of the HiSeq sequencer.
Labcyte, Inc. Management Consulting
Senior Director, Marketing
9/2006 - 6/2011
I led the Marketing department comprising product management, marketing communications, in-house and global
applications teams, and technical writing for all products. In this role I built a team that created marketing strategies encompassing development of key automated liquid handling markets, product development and
launch, marketing communication and services, and ongoing sales and customer support.
Molecular Devices Corporation Management Consulting
Director of Marketing, Microarray Systems
7/2004 - 9/2006
(Bioanalytical systems for protein and cell biology; acquired Axon Instruments)