Functional Skills
Business Development
Business Analysis
Business Operations
Change Management / Org Design
Commercial Strategy
Customer Experience
Customer Relationship Management
Leadership Development
Market Penetration
Operational Transformation
Sales Strategy
Business Unit Strategy
Go-to-market Strategy
Business Planning
Sales Enablement
Software Skills
Microsoft Office
OpenAI
Sector Experience
Technology
Telecom
Languages
Portuguese
English
Spanish
Experience
Pathway GTM
Management Consulting
Principal & Founder
3/2024 - Present
• Providing execution-focused GTM advisory to B2B mid-caps and scale-ups. Focus areas: GTM diagnostics, growth blueprinting, and cross-functional alignment.
→ Operating as both advisor and fractional lead. Building client base and assets.
→ Operating as both advisor and fractional lead. Building client base and assets.
Schréder Hyperion
Other
Chief Customer Officer (CCO)
6/2021 - 8/2023
• Mandated to scale SaaS and elevate CX across 50+ countries. Rebuilt global GTM org (Sales & MarCom, Delivery, Success, QA); embedded governance and pace & quality; restored performance post-burnout
→ 3× growth core portfolio, 2× ancillary lines, +15pts NPS, +30% team engagement (BiC)
→ 3× growth core portfolio, 2× ancillary lines, +15pts NPS, +30% team engagement (BiC)
BabyID | UVA.wine
Start-Up
Chief Executive Officer (CEO) & Co-Founder
2/2018 - 8/2020
• Co-founded and led two tech ventures (digital ID, wine digital trade). Shaped GTM and stakeholder model. Diagnosed IP & governance gaps.
→ Raised €350K, built €2M pipeline, 70+ wineries onboarded, secured NGO & hospital trials
→ Raised €350K, built €2M pipeline, 70+ wineries onboarded, secured NGO & hospital trials
Ericsson
Sales
Head of Business Segment, Mediterranean
1/2017 - 12/2017
• Owned P&L across 30 countries: turned around a legacy IT portfolio and seeding Industrial IoT. Reengineered delivery, re-negotiated contracts, launched labs, tightened funnel, reengaged team
→ +20% margin, stable topline, 80% pipeline vs. year-1 IIoT target
→ +20% margin, stable topline, 80% pipeline vs. year-1 IIoT target
Ericsson
Other
GTM Lead, EMEA
11/2014 - 12/2016
Drove €1.5B hyperscale cloud GTM execution across EMEA. Scoped capability, launched readiness, drove adoption & governance.
→ Secured 3-yr €MMM plans, 1.6× pipeline vs. year-1 target, activated 400+ FTEs
→ Secured 3-yr €MMM plans, 1.6× pipeline vs. year-1 target, activated 400+ FTEs
Ericsson
Other
Business Development & Strategy Execution Director
4/2011 - 10/2014
• Built regional business from scratch. Modeled risk, defined GTM, led lighthouse engagements, offshored bid production, upskilled pre-sales.
→ 35% cost reduction, from zero to early traction, 300+ staff reached via enablement program
→ 35% cost reduction, from zero to early traction, 300+ staff reached via enablement program
Ericsson
Other
Strategy Execution & Business Development Manager
1/2009 - 3/2011
• Structured BU strategic plan, piloted TV CoE, led CxO advisory on greenfield 4G play. → Produced 3-years €2B plan, drove 20+ break-in leads, laid €500M investment scenario
Portugal Telecom | Jazztel | Ericsson
Product Management / Strategy
Product Manager | Sales Manager | Account Executive
9/1998 - 12/2007
Delivered mobile infra across Portugal and Africa. Led product, sales, and account roles as both incumbent and challenger partner.
→ €300M in mobile infrastructure and professional services, +15% CSAT
→ €300M in mobile infrastructure and professional services, +15% CSAT