Functional Skills

Quantitative Research
Primary Research
Data Analysis
Experimental Design
Qualitative Research
Data Collection / Research
Marketing Analytics
Business Analysis
Business Analytics
Customer Segmentation
Data Management
Pricing Strategy
Statistical Analysis
Market Research

Software Skills

SurveyMonkey
SAS
SPSS

Sector Experience

Consumer Goods
Media & Entertainment

Notable Clients

Mars Wrigley
Pabst Brewing
Pearle Vision

Experience

Sundlight Market Research & Analytics Research
Principal
1/2022 - Present
Founded independent consultancy that conducts primary market research and data analysis for marketing/advertising clients. Specific project work has included awareness and usage tracking, purchase journey research, attitudinal surveys, evaluating marketing effectiveness and subject matter expert presentations (e.g., category leaning, developing effective advertising).
ENERGY BBDO Research
Executive VP, Director of Marketing Science
12/1999 - 1/2022
• Analyze/generate quantitative data to support business decision-making and marketing strategy development across clients and new business prospects.
• Company expert in quantitative data analysis and primary market research.
• Supervise a team of 2-4 direct reports.

Specific areas of expertise:
• Brand image and category driver research (studied many categories and hundreds of brand).
• New product research (opportunity evaluation and validation research)
• Brand health tracking
• Business analysis (sales, brand health)
• Design and analyze primary market research
• Consumer segmentation

Highly recognized for impacting brand sales in-market (multiple Effie and ARF awards for brands like Extra, Aleve & Jack Daniel’s).
ENERGY BBDO Research
VP Associate Research Director/Research Supervisor
1/1991 - 1/1999
Various market research responsibilities.