Functional Skills
Customer Relationship Management
Digital Transformation
Marketing Automation
Product Marketing
Product Strategy
Data Management
Data Governance
Technology Strategy
Predictive Analytics
User Experience Design (UX)
Digital Marketing / Advertising
Leadership Development
Innovation Management
Artificial Intelligence
Digital Experience Design
Software Skills
Salesforce
Salesforce Pardot
Marketo
Monday
Braze
ActiveCampaign
Artificial Intelligence
Basecamp
Canva
Confluence
Data visualization
Google Analytics
Large Language Models (LLM)
SEO
SQL
Sector Experience
Business Services
Financial Services
Life Sciences & Pharma
Retail
Technology
Languages
English
Notable Clients
AstraZeneca
Citigroup
Cowen Group
Nielsen
State Farm Insurance Cos.
Experience
Independent
Management Consulting
Digital Strategy & Transformation Consultant
6/2024 - Present
Partnering with organizations to drive AI-powered digital transformation, MarTech innovation, and data-driven marketing strategies that enhance customer experience and unlock business growth.
AI Implementation & Strategy
- Built custom predictive algorithm analyzing 20+ seasons of sports data with 55%+ accuracy, translating methodology into marketing AI framework for customer lifetime value prediction, attribution modeling, and confidence-based budget allocation
- Developed Reddit community analysis platform processing 500K+ member discussions to extract actionable product development insights, demonstrating scalable social listening capabilities that replace traditional focus groups at fraction of the cost
Client Impact
- Enable pharmaceutical and healthcare clients to implement AI-driven personalization while maintaining regulatory compliance
- Guide enterprises in translating complex data into strategic business decisions through proven predictive modeling frameworks
- Design customer intelligence platforms that inform product strategy, competitive positioning, and market gap identification
Core Focus Areas:
AI integration strategy, predictive analytics implementation, social listening and sentiment analysis, marketing automation optimization, customer journey mapping, and regulatory-compliant data strategies for healthcare and pharmaceutical sectors.
AI Implementation & Strategy
- Built custom predictive algorithm analyzing 20+ seasons of sports data with 55%+ accuracy, translating methodology into marketing AI framework for customer lifetime value prediction, attribution modeling, and confidence-based budget allocation
- Developed Reddit community analysis platform processing 500K+ member discussions to extract actionable product development insights, demonstrating scalable social listening capabilities that replace traditional focus groups at fraction of the cost
Client Impact
- Enable pharmaceutical and healthcare clients to implement AI-driven personalization while maintaining regulatory compliance
- Guide enterprises in translating complex data into strategic business decisions through proven predictive modeling frameworks
- Design customer intelligence platforms that inform product strategy, competitive positioning, and market gap identification
Core Focus Areas:
AI integration strategy, predictive analytics implementation, social listening and sentiment analysis, marketing automation optimization, customer journey mapping, and regulatory-compliant data strategies for healthcare and pharmaceutical sectors.
Novartis
Marketing
Executive Director, International Web Experience & Strategy
1/2023 - 5/2024
Led a global web transformation strategy across 90+ countries, consolidating 900+ websites into a unified digital ecosystem, reducing operating costs by 52% while improving compliance and UX.
Developed a customer-centric web and MarTech strategy using market intelligence & consumer insights.
Ensured regulatory compliance (GDPR, CCPA, HIPAA, Pharma regulations), mitigating risks in the digital ecosystem.
Integrated CRM (Veeva) & Marketing Automation (Salesforce Marketing Cloud) to drive personalized customer experiences.
Led cross-functional collaboration across IT, development, country digital and business teams, creative, user experience, and analytics.
Owned web MarTech budget, ensuring strategic investments aligned with business objectives.
Played a key role in Enterprise Digital Governance, leading work streams to establish governance frameworks for MarTech, web, and user experience.
Served as Executive Leader for International Web, UX Strategy & Implementation, and Social MarTech (Sprout Social).
Engaged top 10 country stakeholders to develop a comprehensive web strategy and implementation plan.
Developed a customer-centric web and MarTech strategy using market intelligence & consumer insights.
Ensured regulatory compliance (GDPR, CCPA, HIPAA, Pharma regulations), mitigating risks in the digital ecosystem.
Integrated CRM (Veeva) & Marketing Automation (Salesforce Marketing Cloud) to drive personalized customer experiences.
Led cross-functional collaboration across IT, development, country digital and business teams, creative, user experience, and analytics.
Owned web MarTech budget, ensuring strategic investments aligned with business objectives.
Played a key role in Enterprise Digital Governance, leading work streams to establish governance frameworks for MarTech, web, and user experience.
Served as Executive Leader for International Web, UX Strategy & Implementation, and Social MarTech (Sprout Social).
Engaged top 10 country stakeholders to develop a comprehensive web strategy and implementation plan.
BOTTOM LINE STRATEGY GROUP
Marketing
VP, Digital Marketing
1/2018 - 12/2022
Designed and executed omnichannel digital marketing strategies that increased web traffic by 25% and boosted revenue by 28% through SEO, paid media, and marketing automation for healthcare and pharmaceutical clients.
Implemented Watson AI sentiment analysis for premium luggage product manufacturer (Velomacchi), analyzing Reddit community data to inform product design strategy and market positioning for next product line.
Deployed AI-powered content optimization system for media network (Nexstar), delivering 28% traffic increase across 150+ properties through automated contextual linking and content personalization.
Engaged executive and digital teams in stakeholder collaboration and cross-functional partnerships, with focus on regulatory compliance requirements for healthcare marketing initiatives.
Developed B2B and B2C digital strategies to enhance audience targeting and conversion for pharmaceutical and healthcare technology clients, focusing on HCP engagement and patient journey optimization.
Optimized customer experience (CX) by integrating data-driven insights into digital engagement strategies while maintaining strict healthcare data privacy and regulatory compliance standards.
Implemented Watson AI sentiment analysis for premium luggage product manufacturer (Velomacchi), analyzing Reddit community data to inform product design strategy and market positioning for next product line.
Deployed AI-powered content optimization system for media network (Nexstar), delivering 28% traffic increase across 150+ properties through automated contextual linking and content personalization.
Engaged executive and digital teams in stakeholder collaboration and cross-functional partnerships, with focus on regulatory compliance requirements for healthcare marketing initiatives.
Developed B2B and B2C digital strategies to enhance audience targeting and conversion for pharmaceutical and healthcare technology clients, focusing on HCP engagement and patient journey optimization.
Optimized customer experience (CX) by integrating data-driven insights into digital engagement strategies while maintaining strict healthcare data privacy and regulatory compliance standards.
Formative
Marketing
VP, CRM & Marketing Automation
5/2014 - 12/2017
Established a high-performing CRM & MarTech division, driving $6.1M in revenue within two years.
Led cross-functional collaboration across sales, marketing, and creative teams to align strategies with business goals.
Developed B2B and B2C demand generation strategies leveraging CRM and Marketing Automation (Salesforce, HubSpot, Pardot, Marketo).
Provided executive leadership to scale CRM and automation initiatives for customer acquisition and retention.
Designed AI-driven (IBM Watson) email personalization strategies to optimize customer engagement and maximize conversions.
Led cross-functional collaboration across sales, marketing, and creative teams to align strategies with business goals.
Developed B2B and B2C demand generation strategies leveraging CRM and Marketing Automation (Salesforce, HubSpot, Pardot, Marketo).
Provided executive leadership to scale CRM and automation initiatives for customer acquisition and retention.
Designed AI-driven (IBM Watson) email personalization strategies to optimize customer engagement and maximize conversions.
Beamm
Marketing
VP, Product Marketing
1/2013 - 4/2014
Executed strategic go-to-market technology roadmap for an consumer digital payment solution, achieving 11X ROI through integration of secure technical infrastructure with business requirements.
Fostered strategic technology partnerships, establishing robust governance frameworks to ensure security compliance and business value delivery in a highly-regulated fnancial environment.
Led cross-functional teams in implementing enterprise-level solutions with strong focus on security, compliance, and business alignment.
Fostered strategic technology partnerships, establishing robust governance frameworks to ensure security compliance and business value delivery in a highly-regulated fnancial environment.
Led cross-functional teams in implementing enterprise-level solutions with strong focus on security, compliance, and business alignment.
Afnity Answers
Data Science / Analytics
VP, Brands & Agencies
10/2011 - 1/2013
Launched and scaled a secure SaaS data analytics platform, increasing revenue by 41% in its frst year through effective alignment of technology investments with enterprise client objectives.
Cultivated strategic relationships with Fortune 500 clients, developing tailored technology solutions that enhanced security compliance and operational efciency.
Implemented robust data governance frameworks ensuring high security standards while delivering actionable business intelligence.
Cultivated strategic relationships with Fortune 500 clients, developing tailored technology solutions that enhanced security compliance and operational efciency.
Implemented robust data governance frameworks ensuring high security standards while delivering actionable business intelligence.
Razorfsh
Marketing
SVP, GM, Global Performance Marketing
2/2002 - 10/2011
Transformed and led a global technology division from $24M to $50M in revenue, integrating regional teams across enterprise platforms while maintaining rigorous security standards.
Pioneered technical innovation strategies that scaled SEO capabilities from $1 to $13M within 2.5 years by effectively aligning emerging technologies with evolving business requirements.
Led cross-functional teams to deliver enterprise-wide technology solutions, integrating advanced analytics, security protocols, and user experience strategies resulting in 30% increase in client satisfaction.
Partnered with C-suite executives to develop and implement comprehensive digital transformation roadmaps, signifcantly improving operational efciency and technology value realization.
Established governance frameworks and performance metrics that ensured accountability in delivering technology value while maintaining necessary security compliance.
Pioneered technical innovation strategies that scaled SEO capabilities from $1 to $13M within 2.5 years by effectively aligning emerging technologies with evolving business requirements.
Led cross-functional teams to deliver enterprise-wide technology solutions, integrating advanced analytics, security protocols, and user experience strategies resulting in 30% increase in client satisfaction.
Partnered with C-suite executives to develop and implement comprehensive digital transformation roadmaps, signifcantly improving operational efciency and technology value realization.
Established governance frameworks and performance metrics that ensured accountability in delivering technology value while maintaining necessary security compliance.