Functional Skills
Digital Marketing / Advertising
Artificial Intelligence
Media Strategy
AI Agent Design
Growth Marketing
Marketing Automation
Content Marketing
Search Advertising / SEM
Web Development
Proposal Writing
Technical Writing
AI Agent Workflow Orchestration
AI Strategy
Business Communication
Brand Strategy
Software Skills
Artificial Intelligence
Content Management Systems (CMS)
Make.com
Make
WordPress
Shopify
OpenAI
Facebook login
Instagram API
Twitter API
YouTube API
Sector Experience
Business Services
Consumer Goods
Financial Services
Media & Entertainment
Retail
Languages
English
Countries Worked In
GBExperience
The Casino Marketing Shop
Marketing
Founder
11/2024 - Present
Founder of CasinoMarketing.shop iGaming Growth Strategist Performance Marketing Specialist TV, Creative, and Affiliate Solutions for Online Casinos & Sportsbooks
● I'm the founder of CasinoMarketing.shop — a results-driven marketing and media agency exclusively serving the iGaming industry. We work with online casinos, sportsbooks, affiliates, game developers, and media platforms to deliver highly effective, data-led marketing strategies that convert.
● Our mission is simple: help you acquire more players, increase retention, and grow ROI in competitive and regulated markets. We combine deep industry experience with creative execution and performance precision.
● What We Do:
• SEO for Casino & Sportsbook Brands
• Programmatic & Display Campaigns
• Paid Media (PPC, Meta, YouTube, TikTok Ads)
• Social Media Strategy & Execution
• Creative Production (TV Ads, Sponsorship Bumpers, Video & Motion Graphics)
• PR, Link Building & Content
• White-label solutions for affiliates
• Consulting for regulated market launches (UKGC, MGA, etc.)
● Whether you're launching a new brand, scaling in a new territory, or seeking more profitable player traffic — we've got the strategic expertise and executional firepower to help.
● Clients We've Helped Include: Operators, affiliate networks, agency partners, white-label casinos, game developers, and fintech services entering the iGaming space.
● We work across the UK, Europe, and emerging markets — with expertise in compliance-sensi
● I'm the founder of CasinoMarketing.shop — a results-driven marketing and media agency exclusively serving the iGaming industry. We work with online casinos, sportsbooks, affiliates, game developers, and media platforms to deliver highly effective, data-led marketing strategies that convert.
● Our mission is simple: help you acquire more players, increase retention, and grow ROI in competitive and regulated markets. We combine deep industry experience with creative execution and performance precision.
● What We Do:
• SEO for Casino & Sportsbook Brands
• Programmatic & Display Campaigns
• Paid Media (PPC, Meta, YouTube, TikTok Ads)
• Social Media Strategy & Execution
• Creative Production (TV Ads, Sponsorship Bumpers, Video & Motion Graphics)
• PR, Link Building & Content
• White-label solutions for affiliates
• Consulting for regulated market launches (UKGC, MGA, etc.)
● Whether you're launching a new brand, scaling in a new territory, or seeking more profitable player traffic — we've got the strategic expertise and executional firepower to help.
● Clients We've Helped Include: Operators, affiliate networks, agency partners, white-label casinos, game developers, and fintech services entering the iGaming space.
● We work across the UK, Europe, and emerging markets — with expertise in compliance-sensi
Milton Keynes Marketing Ltd
Marketing
Founder
5/2023 - Present
Founder of Milton Keynes Marketing SEO, PPC, Web Design & AI Marketing Specialist Helping SMEs Grow Smarter, Faster
● I'm the founder of Milton Keynes Marketing, a results-focused digital marketing agency that helps small and medium-sized businesses in Milton Keynes — and across the UK — grow online with clarity, creativity, and data.
● We don't believe in buzzwords or bloated retainers. We believe in doing what works: combining strategy, creativity, and automation to get you more traffic, more leads, and more sales.
● I'm the founder of Milton Keynes Marketing, a results-focused digital marketing agency that helps small and medium-sized businesses in Milton Keynes — and across the UK — grow online with clarity, creativity, and data.
● We don't believe in buzzwords or bloated retainers. We believe in doing what works: combining strategy, creativity, and automation to get you more traffic, more leads, and more sales.
Lucky Media Ltd
Marketing
Founder
4/2014 - 3/2019
iGaming digital marketing agency - delivering PPC and SEO campaigns to online casinos and sports bookmakers.
Bettor Communications
Marketing
Founder
7/2010 - 4/2014
Specialist
● Previously led digital and affiliate marketing efforts for major brands in the sports betting and iGaming industries, specialising in SEO, PPC, content strategy, and affiliate acquisition.
● During this time, I successfully built and managed high-performing digital campaigns across multiple verticals, consistently delivering strong ROI and achieving a 100% client retention rate across my managed portfolio.
● One of my key achievements was the creation and launch of two successful affiliate programs:
● • Affiliate Program ️1 – Developed from the ground up, this program scaled to hundreds of active affiliates and was shortlisted at the Global Which Bingo Awards, competing against over 100 global affiliate schemes.
● • Affiliate Program ️2 – Launched and optimised a second white-label affiliate program which was voted ️1 three years running by Catena Media — the industry's largest affiliate — outperforming 55 white-label competitors on their network.
● My role involved not just acquisition but strategic growth planning, campaign optimisation, and cultivating long-term relationships with affiliates, media buyers, and partners.
● Key Responsibilities Included:
● Running large-scale SEO and PPC campaigns across regulated markets
● Building affiliate dashboards, reporting frameworks, and commission structures
● Liaising with C-level teams on market entry, licensing, and compliance strategies
● Creating marketing assets, landing pages, and conversion funnels f
● Previously led digital and affiliate marketing efforts for major brands in the sports betting and iGaming industries, specialising in SEO, PPC, content strategy, and affiliate acquisition.
● During this time, I successfully built and managed high-performing digital campaigns across multiple verticals, consistently delivering strong ROI and achieving a 100% client retention rate across my managed portfolio.
● One of my key achievements was the creation and launch of two successful affiliate programs:
● • Affiliate Program ️1 – Developed from the ground up, this program scaled to hundreds of active affiliates and was shortlisted at the Global Which Bingo Awards, competing against over 100 global affiliate schemes.
● • Affiliate Program ️2 – Launched and optimised a second white-label affiliate program which was voted ️1 three years running by Catena Media — the industry's largest affiliate — outperforming 55 white-label competitors on their network.
● My role involved not just acquisition but strategic growth planning, campaign optimisation, and cultivating long-term relationships with affiliates, media buyers, and partners.
● Key Responsibilities Included:
● Running large-scale SEO and PPC campaigns across regulated markets
● Building affiliate dashboards, reporting frameworks, and commission structures
● Liaising with C-level teams on market entry, licensing, and compliance strategies
● Creating marketing assets, landing pages, and conversion funnels f
Bettor Communications
Media & Communications
Former Head of Digital Strategy
1/2010 - 1/2014
A leading digital marketing agency specialising in the iGaming and sports betting sectors, Bettor Communications delivered full-service marketing solutions tailored for sports, bingo, casino, lottery, and sportsbook clients across Europe.
● During my time at Bettor Communications, I helped spearhead strategic digital initiatives across high-performing verticals, driving growth, acquisition, and brand recognition for some of the industry's most well-known gaming operators.
● Our Services Included:
• Affiliate Marketing – Strategy, recruitment, tracking integration & partner relationship management
• Creative Production – Bespoke ads, landing pages, and cross-channel campaigns
• Display Advertising – Programmatic, managed placements & conversion optimised creatives
• Email Marketing – CRM, deliverability optimisation & customer retention sequences
• Lead Generation – Multichannel funnels & data capture strategies
• PPC (Google/Bing/Yahoo) – High-volume acquisition campaigns across international markets
• SEO – Technical SEO, content creation & link-building in regulated environments
● Key Clients Included:
• BGO – Delivered full-funnel acquisition and creative campaigns
• Dazzle Casino – Led performance-driven PPC & affiliate strategy
• Lucky Jar – Supported go-to-market digital planning for new brand launches
• Unibet – Worked on niche acquisition campaigns for sports betting and poker verticals
● My role was both strategic and operational, balancing hands-on ca
● During my time at Bettor Communications, I helped spearhead strategic digital initiatives across high-performing verticals, driving growth, acquisition, and brand recognition for some of the industry's most well-known gaming operators.
● Our Services Included:
• Affiliate Marketing – Strategy, recruitment, tracking integration & partner relationship management
• Creative Production – Bespoke ads, landing pages, and cross-channel campaigns
• Display Advertising – Programmatic, managed placements & conversion optimised creatives
• Email Marketing – CRM, deliverability optimisation & customer retention sequences
• Lead Generation – Multichannel funnels & data capture strategies
• PPC (Google/Bing/Yahoo) – High-volume acquisition campaigns across international markets
• SEO – Technical SEO, content creation & link-building in regulated environments
● Key Clients Included:
• BGO – Delivered full-funnel acquisition and creative campaigns
• Dazzle Casino – Led performance-driven PPC & affiliate strategy
• Lucky Jar – Supported go-to-market digital planning for new brand launches
• Unibet – Worked on niche acquisition campaigns for sports betting and poker verticals
● My role was both strategic and operational, balancing hands-on ca
The Media Advisors
Marketing
Co-Founder
1/2006 - 1/2009
I co-founded The Media Advisors, a pioneering media and marketing agency built to serve the fast-growing iGaming industry during its explosive early years. We specialised in TV media, sponsorship, and digital marketing, helping leading online gaming brands dominate both traditional and emerging channels.
● The agency combined broadcast expertise with cutting-edge performance marketing to deliver full-service campaigns across TV, digital, and live content. We worked with some of the most innovative and ambitious brands in gaming at the time, delivering strategic solutions that aligned creative, media buying, and technology.
● Core Services Included:
• TV Creative Production – High-impact ad creatives tailored for mainstream broadcast and digital platforms
• Sponsorship Activation – End-to-end campaign development and rights negotiation for sports and entertainment sponsorship
• Live Programming – Production and distribution of televised poker tournament content across global networks
• Media Buying – Strategic planning and placement for TV, online video, and broadcast slots
• Digital Marketing – Early adoption of PPC, SEO, and Social Media for customer acquisition in regulated markets
● The agency combined broadcast expertise with cutting-edge performance marketing to deliver full-service campaigns across TV, digital, and live content. We worked with some of the most innovative and ambitious brands in gaming at the time, delivering strategic solutions that aligned creative, media buying, and technology.
● Core Services Included:
• TV Creative Production – High-impact ad creatives tailored for mainstream broadcast and digital platforms
• Sponsorship Activation – End-to-end campaign development and rights negotiation for sports and entertainment sponsorship
• Live Programming – Production and distribution of televised poker tournament content across global networks
• Media Buying – Strategic planning and placement for TV, online video, and broadcast slots
• Digital Marketing – Early adoption of PPC, SEO, and Social Media for customer acquisition in regulated markets
BlueStar Communications
Sales
Media Sales Manager
1/2004 - 6/2006
Business Development & Media Partnerships Bluestar Communications (2004) At Bluestar Communications, I led the commercial development of iGaming partnerships across major broadcast media, with a primary focus on expanding CNN's revenue footprint through new client acquisition in the EMEA region.
● I managed CNN's iGaming portfolio, growing the client base from just 6 to 40 clients in my first year—creating a new high-revenue vertical for the global news network. This performance directly financed the launch of CNNtext (a precursor to digital ad placements on CNN.com), accelerating the network's transition from traditional to digital media.
● Broadcast in over 150 million homes across 100 countries, CNN offered iGaming brands an unparalleled media platform. My remit extended beyond airtime sales—I also developed tailored sponsorship packages, driving brand exposure through custom ad formats, integrations, and content partnerships.
● Key Achievements:
• CNN International – Delivered over 500% portfolio growth in iGaming clients in year one
• Developed Exclusive Sponsorship Projects – Partnered with CNBC Europe and The Poker Channel to build bespoke branded content and media opportunities
• Expanded Media Partnerships – Secured new agency-level agreements with Sky, ITV, Channel 4, Setanta Sports, and ESPN, enabling future media buying access for gaming clients across premium sports and entertainment channels
● Client Portfolio Highlights:
• Betfred
• bwin
• bet365
•
● I managed CNN's iGaming portfolio, growing the client base from just 6 to 40 clients in my first year—creating a new high-revenue vertical for the global news network. This performance directly financed the launch of CNNtext (a precursor to digital ad placements on CNN.com), accelerating the network's transition from traditional to digital media.
● Broadcast in over 150 million homes across 100 countries, CNN offered iGaming brands an unparalleled media platform. My remit extended beyond airtime sales—I also developed tailored sponsorship packages, driving brand exposure through custom ad formats, integrations, and content partnerships.
● Key Achievements:
• CNN International – Delivered over 500% portfolio growth in iGaming clients in year one
• Developed Exclusive Sponsorship Projects – Partnered with CNBC Europe and The Poker Channel to build bespoke branded content and media opportunities
• Expanded Media Partnerships – Secured new agency-level agreements with Sky, ITV, Channel 4, Setanta Sports, and ESPN, enabling future media buying access for gaming clients across premium sports and entertainment channels
● Client Portfolio Highlights:
• Betfred
• bwin
• bet365
•
IBDGi - International Business Development Group, Inc.
Sales
Sponsorship Sales Manager
1/2000 - 12/2003
Sponsorship Sales Manager IBDG
● At IBDG, I specialised in high-value B2B sponsorship sales, focusing on securing paid, face-to-face meetings between top-tier sponsors and senior decision-makers from enterprise-level companies. Each meeting package sold ranged from £500 to £2,000, and I successfully closed hundreds of these deals by combining strategic targeting with deep qualification processes.
● The key to my success was ensuring sponsors only met with pre-qualified Sales, Marketing, Finance, or HR Directors from organisations with 1,000+ employees. Every prospect was meticulously researched and vetted to ensure a perfect match for the sponsor's objectives—resulting in sales meetings with genuine potential to convert into million-pound deals.
● Record-Breaking Performance: In my first week alone, I broke the company's daily sales record—leaping from the previous best of 3 deals in a day to 13 deals in a single day. That explosive
● At IBDG, I specialised in high-value B2B sponsorship sales, focusing on securing paid, face-to-face meetings between top-tier sponsors and senior decision-makers from enterprise-level companies. Each meeting package sold ranged from £500 to £2,000, and I successfully closed hundreds of these deals by combining strategic targeting with deep qualification processes.
● The key to my success was ensuring sponsors only met with pre-qualified Sales, Marketing, Finance, or HR Directors from organisations with 1,000+ employees. Every prospect was meticulously researched and vetted to ensure a perfect match for the sponsor's objectives—resulting in sales meetings with genuine potential to convert into million-pound deals.
● Record-Breaking Performance: In my first week alone, I broke the company's daily sales record—leaping from the previous best of 3 deals in a day to 13 deals in a single day. That explosive