Functional Skills
Strategic Planning
Market Research
Market Intelligence
Business Development
Proposal Writing
Forecasting / Projections
Marketing Strategy
Acquisition Target Identification
Benchmarking
Business Analysis
Business Unit Strategy
Competitive Landscaping
M&A Support
Market Mapping
Secondary Research
Software Skills
Microsoft Excel
Discord
Google Docs
Google Sheets
Microsoft Office
Microsoft OneDrive
Microsoft PowerPoint
Microsoft Word
OpenAI
PowerBI
Sector Experience
Business Services
Industrials
Life Sciences & Pharma
Manufacturing
Technology
Case Study
Case Studies
Identifying New Target Market Segments
Technology
Business Unit Strategy
Market Intelligence
Market Mapping
Mapping and Segmenting the Rigid Packaging market in the Americas
Industrials
Market Intelligence
Market Mapping
Secondary Research
Identifying Potential Anchor Customers & Markets
Industrials
Business Analysis
Business Unit Strategy
Primary Research
Initial Market Mapping of Medical Sector
Life Sciences & Pharma
Market Mapping
Data Modeling
Market Intelligence
Experience
Independent
Management Consulting
CONSULTANT
4/2024 - Present
• Conducting various business development activities including networking, lead generation, proposal writing, and partnership development.
• Working with business partnerships, researching and building investment theses for purchasing companies. Includes researching search best practices, identifying opportunities, contacting & interviewing various ecosystem players and conducting business/financial modelling & analysis.
• Working with business partnerships, researching and building investment theses for purchasing companies. Includes researching search best practices, identifying opportunities, contacting & interviewing various ecosystem players and conducting business/financial modelling & analysis.
Husky Injection Molding Systems
Marketing
Marketing Manager (Market Insights
6/2020 - 4/2023
• The BU responsible for opening the medical vertical lacked a clear direction on how to approach the sector. Through multiple projects, including mapping, measuring, and modelling the opportunity for >1,000 different types of medical devices, I was able to recommend key product types the BU should target.
• The company wanted to grow revenues with its largest customers but lacked the ability to effectively explain the strategic value of its solutions. By creating a template illustrating key customer issues and concerns, I was able to facilitate more strategic, business level conversations.
• The BU responsible for maintaining the rigid packaging business was having difficulties determining what new markets and customers to prioritize. By implementing processes to identify and assess >500 emerging CPG product lines and geographies I was able to recommend key emerging market/countries to focus on.
• A BU had introduced multiple new solutions but lacked an understanding of who they co
• The company wanted to grow revenues with its largest customers but lacked the ability to effectively explain the strategic value of its solutions. By creating a template illustrating key customer issues and concerns, I was able to facilitate more strategic, business level conversations.
• The BU responsible for maintaining the rigid packaging business was having difficulties determining what new markets and customers to prioritize. By implementing processes to identify and assess >500 emerging CPG product lines and geographies I was able to recommend key emerging market/countries to focus on.
• A BU had introduced multiple new solutions but lacked an understanding of who they co
Husky Injection Molding Systems
Research
INDEPENDENT CONSULTANT
3/2019 - 6/2020
• A client had data assets in the home construction industry but lacked an understanding of its potential value in the market. Through a series of SME interviews, I was able to develop a
series of initial market insights which enabled the client to better understand the business opportunity.
• A multi-national research firm wanted to deepen its growth consulting practice. Leveraging prior experience, I developed a service offering focused on recommending new markets/clients based on client's capabilities/assets.
series of initial market insights which enabled the client to better understand the business opportunity.
• A multi-national research firm wanted to deepen its growth consulting practice. Leveraging prior experience, I developed a service offering focused on recommending new markets/clients based on client's capabilities/assets.
Celestica
Corporate Strategy & Development
Senior Manager, Market Intelligence – Corporate Strategy
1/2011 - 7/2018
• After the company initiated a formal strategic planning process, I led a team in the design and fulfillment of a template addressing key market related question/challenges which in turn enabled the SPP's effective implementation.
Celestica
Research
Senior Manager, Market Development – Global Sales
6/2015 - 6/2017
• The company wanted to transform itself into a more market-savvy organization. By leading a flexible market research team with 3 direct reports we were able to provide insights that enabled the company strategy to be grounded in market data.
• Multiple BUs required defendable market focused initiatives. By designing and implementing templates comparing the attractiveness of markets and companies, I enabled BU leadership to present data-driven market strategies that got executive buy-in. Sectors researched include communications infrastructure, IT infrastructure, medical devices, Industrial OT and high-end consumer devices.
• The Industrial BU wanted to develop a more focused go-to-market strategy. Via a partial secondment, I led an intensive project that rigorously evaluated 75+ companies, and 200+ market across 20+ criteria. This resulted in a recommendation of 4 anchor companies and markets that the BU should center is strategic business development and organizational design aroun
• Multiple BUs required defendable market focused initiatives. By designing and implementing templates comparing the attractiveness of markets and companies, I enabled BU leadership to present data-driven market strategies that got executive buy-in. Sectors researched include communications infrastructure, IT infrastructure, medical devices, Industrial OT and high-end consumer devices.
• The Industrial BU wanted to develop a more focused go-to-market strategy. Via a partial secondment, I led an intensive project that rigorously evaluated 75+ companies, and 200+ market across 20+ criteria. This resulted in a recommendation of 4 anchor companies and markets that the BU should center is strategic business development and organizational design aroun
Celestica
Marketing
Senior Manager, Strategic Marketing – Communications & Enterprise
1/2011 - 6/2015
• The BUs wanted to ensure that its market focused strategy cascaded throughout the organization. By designing and leading the fulfillment & dissemination of market insight packages, I best ensured that the organization was aligned in their go to market activities.
• My team initially did not have the status of trusted advisors. Through presenting the results of various market-focused projects to senior leadership and sales executives I was able to gain this trust and engage in deeper market-focused conversations.
• The BU required a flexible market strategy that accounted for the rapid changes in the technology sector. By designing ongoing processes to identify new market dynamics we were able to ensure the BU had a sustained awareness of market shifts in a timely fashion.
• New strategic opportunities in emerging markets required evaluation but lacked robust data. By building trend forecasting models estimating market opportunity, we were able to provide data that enabled BU leade
• My team initially did not have the status of trusted advisors. Through presenting the results of various market-focused projects to senior leadership and sales executives I was able to gain this trust and engage in deeper market-focused conversations.
• The BU required a flexible market strategy that accounted for the rapid changes in the technology sector. By designing ongoing processes to identify new market dynamics we were able to ensure the BU had a sustained awareness of market shifts in a timely fashion.
• New strategic opportunities in emerging markets required evaluation but lacked robust data. By building trend forecasting models estimating market opportunity, we were able to provide data that enabled BU leade
Broadplay
Product Management / Strategy
Director of Product
4/2009 - 2/2010
• The company was struggling to grow as a provider of digital marketing services. I led the effort to transform the company to a scalable product company by directing a team in the design and go-to-market efforts of mobile marketing solution suites.
FROST & SULLIVAN
Research
Senior Consultant – Information & Communications Technology
10/2004 - 4/2009
• Designed, priced, managed and presented market-focused custom research projects with timelines up to 6 months and price points up to US$250,000. Often involved in multiple projects concurrently.
FROST & SULLIVAN
Research
Consultant – Information & Communications Technology
6/2006 - 10/2007
• Created meaningful opportunity appraisals by market modelling, forecasting and interpreting market commentary across various markets.
FROST & SULLIVAN
Research
Consulting Analyst – Information & Communications Technology
10/2004 - 6/2006
• Gained market insights for clients by conducting in-depth interviews with industry experts.