Functional Skills
Communications
Data Analysis
Project Management
User Experience Design (UX)
Customer Experience
Product Marketing
Supplier Relationship Management
Marketing Mix Planning
SQL Analysis
Marketing Strategy
Sales and Operations Planning (S&OP)
E-commerce Implementation
Content Marketing
Leadership Development
Integration Management (IMO)
Software Skills
Microsoft Excel
SQL
Google Analytics
Marketo
Google Tag manager
Salesforce
Alteryx
PowerBI
Salesforce Marketing Cloud
Sector Experience
Business Services
Industrials
Media & Entertainment
Social & Public Sector
Technology
Notable Clients
Kimberly-Clark
Fortune 500
Experience
Microsoft
Data Science / Analytics
Senior Partner Marketing Analyst Contractor
7/2025 - Present
Contribute to the development and execution of integrated marketing strategies aligned with global brand objectives and partner business goals, leveraging tools such as Power BI and Adobe Analytics to inform data-driven decisions.
Maintain and evolve brand positioning across international markets, ensuring consistency and relevance throughout partner ecosystems, supported by behavioral insights from Microsoft Clarity, Marketo and Adobe Analytics.
Lead brand identity execution through cross-functional project management, including asset creation (logos, photography, collateral) and adherence to brand governance standards, while managing tagging and compliance through Tealium.
Spearhead analytics strategy for global partner marketing initiatives, leveraging Salesforce CRM, Power BI, and Adobe Analytics to track campaign performance and partner engagement.
Support branding initiatives for dual-brand and co-marketing programs, including partner onboarding, content development, and multimedia production, with tracking and segmentation enabled via Tealium and Clarity.
Deliver strategic marketing support for partner-facing sales enablement materials, event activations, and branded merchandise sourcing to strengthen partner engagement and visibility, backed by performance dashboards in Power BI.
Maintain and evolve brand positioning across international markets, ensuring consistency and relevance throughout partner ecosystems, supported by behavioral insights from Microsoft Clarity, Marketo and Adobe Analytics.
Lead brand identity execution through cross-functional project management, including asset creation (logos, photography, collateral) and adherence to brand governance standards, while managing tagging and compliance through Tealium.
Spearhead analytics strategy for global partner marketing initiatives, leveraging Salesforce CRM, Power BI, and Adobe Analytics to track campaign performance and partner engagement.
Support branding initiatives for dual-brand and co-marketing programs, including partner onboarding, content development, and multimedia production, with tracking and segmentation enabled via Tealium and Clarity.
Deliver strategic marketing support for partner-facing sales enablement materials, event activations, and branded merchandise sourcing to strengthen partner engagement and visibility, backed by performance dashboards in Power BI.
MetLife
Data Science / Analytics
Market Analyst Contractor
7/2023 - 7/2025
Lead end-to-end digital analytics implementation, executing tagging strategies via Adobe Analytics and Adobe Customer Journey Analytics for enhanced data collection and reporting.
Analyze large Marketing datasets using Excel, SQL,HTML, Javascript, Alteryx, Power BI, Tableau, and Looker to uncover insights, optimize marketing strategies, and drive data-backed decisions.
Develop and manage measurement frameworks to ensure accurate tracking of KPIs, marketing performance, and customer journey metrics. Specifically in Adobe Analytics, Adobe CJA and Adobe Campaign.
Automate and build real-time dashboards (Adobe Analytics, Looker, Tableau, Salesforce Marketing Cloud, SalesForce, Market, HubSpot) to provide actionable campaign performance insights.
Conducted market sizing and competitive benchmarking using primary and secondary research to inform strategic planning and product positioning..
Write SQL queries to extract, transform, and analyze large-scale datasets from data warehouses (e.g., Snowflake, BigQuery) to evaluate marketing and customer performance metrics.
Establish, maintain, and validate data sources such as Adobe Analytics, HubSpot, Marketo, Acoustic, Adobe CDP, Adobe Target, Adobe Campaign and Leads data, ensuring seamless tracking from SEO, paid media, Social media (paid and organic), and marketing automation platforms.
Developed and implemented comprehensive audience segmentation strategies across B2B, B2C, and B2B2C models.
Analyze large Marketing datasets using Excel, SQL,HTML, Javascript, Alteryx, Power BI, Tableau, and Looker to uncover insights, optimize marketing strategies, and drive data-backed decisions.
Develop and manage measurement frameworks to ensure accurate tracking of KPIs, marketing performance, and customer journey metrics. Specifically in Adobe Analytics, Adobe CJA and Adobe Campaign.
Automate and build real-time dashboards (Adobe Analytics, Looker, Tableau, Salesforce Marketing Cloud, SalesForce, Market, HubSpot) to provide actionable campaign performance insights.
Conducted market sizing and competitive benchmarking using primary and secondary research to inform strategic planning and product positioning..
Write SQL queries to extract, transform, and analyze large-scale datasets from data warehouses (e.g., Snowflake, BigQuery) to evaluate marketing and customer performance metrics.
Establish, maintain, and validate data sources such as Adobe Analytics, HubSpot, Marketo, Acoustic, Adobe CDP, Adobe Target, Adobe Campaign and Leads data, ensuring seamless tracking from SEO, paid media, Social media (paid and organic), and marketing automation platforms.
Developed and implemented comprehensive audience segmentation strategies across B2B, B2C, and B2B2C models.
Freelance
Data Science / Analytics
Digital Marketing Manager - Contractor
9/2021 - 7/2023
Clients: Grey, Inc, Vertex, Kimberly Clarke,
Data & Analytics Leadership: Conduct GA/AA audits, analyze data accuracy, and implement recommendations to enhance reporting reliability.
Performance Tracking & Optimization: Develop excel dashboards, and PowerBI reports to monitor user engagement, KPIs, and business objectives.
Strategic Insights & Recommendations: Provide marketing data-backed suggestions for improving site architecture, digital activation, and e-commerce performance.
Complex Problem-Solving: Resolve reporting discrepancies, ensure data reconciliation, and refine data capture processes.
Created automated SQL scripts to monitor data quality and ensure consistency across digital analytics platforms (GA4, Adobe Analytics, HubSpot).
Conducted industry benchmarking and trend analysis to inform digital strategy recommendations, aligning client performance with competitive standards and market expectations.
Synthesized primary and secondary research to support go-to-market strategies, uncovering audience insights and identifying high-impact opportunities across verticals.
Data & Analytics Leadership: Conduct GA/AA audits, analyze data accuracy, and implement recommendations to enhance reporting reliability.
Performance Tracking & Optimization: Develop excel dashboards, and PowerBI reports to monitor user engagement, KPIs, and business objectives.
Strategic Insights & Recommendations: Provide marketing data-backed suggestions for improving site architecture, digital activation, and e-commerce performance.
Complex Problem-Solving: Resolve reporting discrepancies, ensure data reconciliation, and refine data capture processes.
Created automated SQL scripts to monitor data quality and ensure consistency across digital analytics platforms (GA4, Adobe Analytics, HubSpot).
Conducted industry benchmarking and trend analysis to inform digital strategy recommendations, aligning client performance with competitive standards and market expectations.
Synthesized primary and secondary research to support go-to-market strategies, uncovering audience insights and identifying high-impact opportunities across verticals.
Ettain Group
Data Science / Analytics
Digital Analyst Consultant
2/2021 - 9/2021
• Measure and report performance of all digital marketing campaigns, and assess against goals
• Identify trends and insights, and optimize spend and performance based on the insights
• Supporting the development of marketing planning including segment and audience targeting
• Maintaining dashboards via Tableau with data inputs from: Adobe Analytics, Google and other data resources
• Identify trends and insights, and optimize spend and performance based on the insights
• Supporting the development of marketing planning including segment and audience targeting
• Maintaining dashboards via Tableau with data inputs from: Adobe Analytics, Google and other data resources
Cisco Systems
Data Science / Analytics
Digital Segmentation Analyst / Program Manager
1/2019 - 2/2021
• Lead the development, management, and implementation of the digital customer audience plans to enable success of the digital initiatives for Customer Experience global team
• Use an integrated, omni-channel approach to target internal and external audiences to support the digital efforts and measure success related to brand, sales, and profitability goals
• Responsible for developing and optimizing digital strategy that delivers thought leadership, growth to optimize the renewal program and deliver a positive customer experience.
• Develop personalized journeys of the customer lifecycle to expand the offerings, addressing the existing customer needs and anticipating future scalable opportunities via: ○ Integrated Campaigns, audience segmentation and data ○ Segmenting Audience Data for Adobe Audience Manager and Salesforce Marketing Cloud ○ Optimize and Standardize audience and journeys for each Campaign
• Work closely with different functional teams such as Renewals, Product mark
• Use an integrated, omni-channel approach to target internal and external audiences to support the digital efforts and measure success related to brand, sales, and profitability goals
• Responsible for developing and optimizing digital strategy that delivers thought leadership, growth to optimize the renewal program and deliver a positive customer experience.
• Develop personalized journeys of the customer lifecycle to expand the offerings, addressing the existing customer needs and anticipating future scalable opportunities via: ○ Integrated Campaigns, audience segmentation and data ○ Segmenting Audience Data for Adobe Audience Manager and Salesforce Marketing Cloud ○ Optimize and Standardize audience and journeys for each Campaign
• Work closely with different functional teams such as Renewals, Product mark
Cisco Systems
Marketing
Partner Digital Marketing Manager
6/2017 - 5/2018
• Manage Partner Digital Platform and Marketing Programs for Global teams in: ○ Campaigns, SEM, Web Content, social media content and other digital properties for access to the partners
• Review and enhance the partner experience for ease of use and increase adoption globally
• Create and manage Digital Analytics for both internal and external audiences
• Develop reporting for forecasts, presentations, and strategy for global/regional teams
• Review and enhance the partner experience for ease of use and increase adoption globally
• Create and manage Digital Analytics for both internal and external audiences
• Develop reporting for forecasts, presentations, and strategy for global/regional teams
Cisco Systems
Marketing
Digital Analyst
9/2016 - 6/2017
• Analyze BU website, traffic and sales funnel for sales growth
• Manage continuous optimization of Global Marketing programs to push awareness, lead conversion and sales qualified leads
• Prepare and interpret trends through data graphically to translate complex findings
• Conduct training on tools and use of dashboards for teams
• Define, align, and recommend Marketing tactics and strategies globally
• Manage continuous optimization of Global Marketing programs to push awareness, lead conversion and sales qualified leads
• Prepare and interpret trends through data graphically to translate complex findings
• Conduct training on tools and use of dashboards for teams
• Define, align, and recommend Marketing tactics and strategies globally
Red Hat
Marketing
Services Marketing Consultant
1/2014 - 9/2016
• Implement and provide monthly KPI analysis and recommendations for Services Marketing highlighting: ○ Lead Demand Generation Marketing Activities Performance ○ Marketing Campaign ROI's & Managing Budget ○ Digital Marketing Awareness, trend analysis and ongoing actionable updates
• Manage continuous optimization of Global Marketing programs to push awareness, lead conversion and sales qualified leads
• Prepare and interpret trends through data graphically to translate complex findings
• Conduct training on tools and use of dashboards for teams
• Define, align, and recommend Marketing tactics and strategies globally
• Developing Marketing strategies with digital marketing tools: ○ Social Media – Facebook, Tumblr, YouTube, Twitter, Google+
• Marketing Collateral – brochures, website, jive
• Analytics – Google Adwords, Analytics, Omniture, Facebook Ads, Business Objects
● Cary, NC 27519 - -
• Manage continuous optimization of Global Marketing programs to push awareness, lead conversion and sales qualified leads
• Prepare and interpret trends through data graphically to translate complex findings
• Conduct training on tools and use of dashboards for teams
• Define, align, and recommend Marketing tactics and strategies globally
• Developing Marketing strategies with digital marketing tools: ○ Social Media – Facebook, Tumblr, YouTube, Twitter, Google+
• Marketing Collateral – brochures, website, jive
• Analytics – Google Adwords, Analytics, Omniture, Facebook Ads, Business Objects
● Cary, NC 27519 - -
Red Hat
Marketing
Marketing Digital Consultant
2/2013 - 12/2014
• Developing strategies with digital marketing tools: ○ Social Media – Facebook, Tumbr, YouTube, Pinterest, twitter, Google+
• Marketing Collateral – brochures, website
• Analytics – Google Adwords, Analytics, Omniture, Yahoo/Bing, Facebook Ads
• Gathering KPI's, ROI and pertinent data, analyze data and formalize market strategy
• Analyzing the results of online (web, mobile, email) campaigns: (how well did we execute, what happened, how well are we gathering data, how do we improve the website user experience?)
• Provide analysis and recommendations based on site feedback and surveys
• Meeting with clients to ascertain goals and create a marketing strategy and follow through.
• Marketing Collateral – brochures, website
• Analytics – Google Adwords, Analytics, Omniture, Yahoo/Bing, Facebook Ads
• Gathering KPI's, ROI and pertinent data, analyze data and formalize market strategy
• Analyzing the results of online (web, mobile, email) campaigns: (how well did we execute, what happened, how well are we gathering data, how do we improve the website user experience?)
• Provide analysis and recommendations based on site feedback and surveys
• Meeting with clients to ascertain goals and create a marketing strategy and follow through.
Allscripts
Marketing
Digital Marketing Analyst
5/2011 - 1/2013
• Manage Marketing Campaigns to deliver information to targeted audience via webinars, email campaigns, offline trade shows
• Analyze data and ensure data integrity of reports from different data sources (Salesforce, Siebel, Aprimo, Marketo and Tableau)
• Coordination and creation of landing pages, website content, graphics, videos and downloads for marketing tools, marketing presentations, and white papers
• Lead generation and e-commerce conversion analysis
• Determine analytical trends and marketing influence on tactical initiatives on closed sales deals, expected deals and closed lost deals
• Create segmentations in CRM tools for mail/email specs for all marketing campaigns
• Campaign analysis at the brand-/product level (existing and new categories)
• Develop best practices for ad hoc and real time reporting
• Identify, generate, qualify, and profile leads, including market segmentation and list management
• Analyze data and ensure data integrity of reports from different data sources (Salesforce, Siebel, Aprimo, Marketo and Tableau)
• Coordination and creation of landing pages, website content, graphics, videos and downloads for marketing tools, marketing presentations, and white papers
• Lead generation and e-commerce conversion analysis
• Determine analytical trends and marketing influence on tactical initiatives on closed sales deals, expected deals and closed lost deals
• Create segmentations in CRM tools for mail/email specs for all marketing campaigns
• Campaign analysis at the brand-/product level (existing and new categories)
• Develop best practices for ad hoc and real time reporting
• Identify, generate, qualify, and profile leads, including market segmentation and list management