Functional Skills
Supply Chain Management
Go-to-market Strategy
Pricing Strategy
Business Unit Strategy
Product Data Management
Product Marketing
Revenue Growth
Acquisition Target Identification
Business Analysis
Commercial Strategy
Competitive Landscaping
Customer Analytics
Customer Experience
Customer Segmentation
Marketing Strategy
Software Skills
Microsoft PowerPoint
SQL
Microsoft Word
Python
Microsoft Excel
Sector Experience
Energy
Healthcare
Life Sciences & Pharma
Technology
Transportation & Logistics
Languages
English
Countries Worked In
BE CA DE MX GB US
Fortune 500
Experience
JP Strategies, LLC
Management Consulting
Founder / CEO
2/2025 - Present
Through JP Strategies, LLC, I provide fractional and project-based consulting, specializing in commercial strategy transformation, marketing strategy, go-to-market execution, and change leadership. I am a seasoned commercial strategy and operations executive with 20+ years of experience driving transformations, integrations, and go-to-market success. I help organizations rapidly align priorities, unlock growth, and deliver results.
Specific areas of expertise include healthcare, supply chain, cold chain logistics, and technology-enabled services.
Specific areas of expertise include healthcare, supply chain, cold chain logistics, and technology-enabled services.
UPS Healthcare
Corporate Strategy & Development
Strategy Director
4/2021 - 1/2025
Led UPS® Premier Product Team. Directed a cross-functional team (marketing, engineering, IT systems and software, finance, pricing management) to develop the first-to-market IoT solution for the safe and reliable transit of our clients' most important products.
• Deployed IT and operational investments that enabled the new capability across 1,100+ UPS strategic locations, covering 95% of the identified market opportunity, and trained 50k+ employees to support.
• Surpassed sales forecasts by $34M and expanded deployment to more than 50 countries, including India, China, and Mexico.
• Launched UPS® Premier Platinum - Introduced a high-end product extension featuring a pioneering environmental sensor that monitors pharmaceutical product stability throughout its journey in the UPS network.
• Advocated for a seamless, one call resolution experience for UPS Healthcare cold chain logistics clients and won multi-million budget support from C-Suite to build and deploy this capability to support cold chain revenue goal of ~$500M.
• Strategic Nearshoring Initiative - Crafted UPS Healthcare's strategic approach to nearshoring, addressing the trend of medical device manufacturers reshoring from APAC to Mexico, ensuring speedy, safe and secure distribution to final markets in North America and Europe.
• Deployed IT and operational investments that enabled the new capability across 1,100+ UPS strategic locations, covering 95% of the identified market opportunity, and trained 50k+ employees to support.
• Surpassed sales forecasts by $34M and expanded deployment to more than 50 countries, including India, China, and Mexico.
• Launched UPS® Premier Platinum - Introduced a high-end product extension featuring a pioneering environmental sensor that monitors pharmaceutical product stability throughout its journey in the UPS network.
• Advocated for a seamless, one call resolution experience for UPS Healthcare cold chain logistics clients and won multi-million budget support from C-Suite to build and deploy this capability to support cold chain revenue goal of ~$500M.
• Strategic Nearshoring Initiative - Crafted UPS Healthcare's strategic approach to nearshoring, addressing the trend of medical device manufacturers reshoring from APAC to Mexico, ensuring speedy, safe and secure distribution to final markets in North America and Europe.
UPS Capital
Product Management / Strategy
Senior International Product Manager
10/2018 - 3/2021
UPS Capital is a fast-moving, agile financial services division of UPS, operating with the flexibility of a smaller entity within a larger organization. I led a global marketing team (BE MX HK), driving the expansion of supply chain financial products in a dynamic, less bureaucratic environment.
• Led international product management, achieving double-digit growth annually, surpassing $50M in 2020.
• Influenced the expansion of UPS InsureShieldTM cargo insurance services to serve clients in Canada and Europe, helping to grow its coverage base and serve international clients.
• Awarded Product Marketing Circle of Excellence for top performance in strategic marketing, an annual award provided to the top 1% of performers.
• Managed the recruitment, onboarding and development of 16 non-US interns that were hired for UPS Corporate Marketing, Finance and IE roles. Role involved C-Suite engagement, and the program successfully transitioned 63% of interns to full time roles in their home regions.
• Led international product management, achieving double-digit growth annually, surpassing $50M in 2020.
• Influenced the expansion of UPS InsureShieldTM cargo insurance services to serve clients in Canada and Europe, helping to grow its coverage base and serve international clients.
• Awarded Product Marketing Circle of Excellence for top performance in strategic marketing, an annual award provided to the top 1% of performers.
• Managed the recruitment, onboarding and development of 16 non-US interns that were hired for UPS Corporate Marketing, Finance and IE roles. Role involved C-Suite engagement, and the program successfully transitioned 63% of interns to full time roles in their home regions.
UPS Global Freight Forwarding
Product Management / Strategy
Senior Marketing Manager
8/2013 - 9/2018
Developed pricing strategies, go-to-market tactics and key commercial processes for UPS Supply Chain Solutions to drive profitable growth for international air freight products. Page 2
● • Designed and executed a successful Peak Season go-to-market program, capturing over $15M in new revenue. Previous approaches were ineffective at creating substantial value for UPS, lacked clarity of ownership, and did little to gain customer traction.
• Created a model for the global go-to-market planning that incorporated multiple UPS services into unified solutions to the customer (target customers, product positioning, messaging framework) to address unsatisfactory growth of key business lines. This process also helped identify the unique positioning opportunities by market.
• Led a rapid response team (2018) to assess new tariff policy risks for clients and our business, delivering a visual report to the C-Suite outlining affected industries, key clients to prioritize, and a go-to-market risk mitigation strategy. This effort led to a ~30% reduction in our overall revenue exposure.
● ADDITIONAL RELEVANT EXPERIENCE
● • Designed and executed a successful Peak Season go-to-market program, capturing over $15M in new revenue. Previous approaches were ineffective at creating substantial value for UPS, lacked clarity of ownership, and did little to gain customer traction.
• Created a model for the global go-to-market planning that incorporated multiple UPS services into unified solutions to the customer (target customers, product positioning, messaging framework) to address unsatisfactory growth of key business lines. This process also helped identify the unique positioning opportunities by market.
• Led a rapid response team (2018) to assess new tariff policy risks for clients and our business, delivering a visual report to the C-Suite outlining affected industries, key clients to prioritize, and a go-to-market risk mitigation strategy. This effort led to a ~30% reduction in our overall revenue exposure.
● ADDITIONAL RELEVANT EXPERIENCE
UPS CORPORATE
Marketing
Senior Marketing Manager
8/2004 - 7/2013
• Strategic Partnerships: Led UPS's first SMB promotional alliance with United Airlines, launching a customer-facing website 1.5 months early. Designed an onboarding process enabling SMB clients to earn airline miles, enhancing engagement and retention.
• M&A Leadership: Selected by the CMO for UPS's largest-ever acquisition ($1B+ TNT Global Express). Developed a go-to-market strategy to drive 10%+ synergy revenue growth in six months post-merger.
• Market Expansion: Led SMB market entry in Mexico, defining seven key customer personas and securing $60M in C-suite-approved investment for 50 new UPS Express facilities.
• Leadership & Talent Development: Mentored new marketing hires, improving retention of high-potential talent.
• M&A Leadership: Selected by the CMO for UPS's largest-ever acquisition ($1B+ TNT Global Express). Developed a go-to-market strategy to drive 10%+ synergy revenue growth in six months post-merger.
• Market Expansion: Led SMB market entry in Mexico, defining seven key customer personas and securing $60M in C-suite-approved investment for 50 new UPS Express facilities.
• Leadership & Talent Development: Mentored new marketing hires, improving retention of high-potential talent.
UPS
Marketing
Ops, Direct Sales & Marketing roles
8/1990 - 7/2004
• Achieved top team sales performance and won the UPS® PrePaid Product Sales Award, contributing to a top 5% national ranking for our district sales team.
• Led regional programs (Competitor Repository & Sponsorship Program ROI), later adopted as corporate best practices.
• Led regional programs (Competitor Repository & Sponsorship Program ROI), later adopted as corporate best practices.