Functional Skills
Benchmarking
Business Development
Commercial Due Diligence
Geographic Market Entry
Growth Strategy
M&A Deal Sourcing
M&A Support
Market Access Strategy
Market Research
Marketing Strategy
Post-Merger Integration
Project Management
Acquisition Target Identification
Competitive Landscaping
Business Unit Strategy
Sector Experience
Automotive
Consumer Goods
Healthcare
Manufacturing
Retail
Languages
Japanese
English
Case Study
Case Studies
Launch of US Skateboard / Street Style Sneaker Brand in Japan
Consumer Goods
Project Management
Launch Planning & Preparation
Purchasing
Notable Clients
Ajinomoto
Japan Tobacco
Marubeni
MiTek Inc.
Sojitz
Experience
Freelance
Start-Up
Consultant
4/2025 - Present
Providing hands-on strategic advisory services to both Japanese and global clients. Core focus includes market entry strategy, investment support, and execution-phase consulting for business expansion in Japan and overseas.
• Japan market entry support for a foreign DTC sneaker brand (PE fund portfolio company) − Led PMO for entity setup and EC launch, managed vendor coordination and stakeholder alignment
• Deal sourcing and target evaluation support for a Japanese PE fund − Built broker network, conducted preliminary valuation, and assessed potential synergies and value creation levers
• Japan market entry support for a foreign DTC sneaker brand (PE fund portfolio company) − Led PMO for entity setup and EC launch, managed vendor coordination and stakeholder alignment
• Deal sourcing and target evaluation support for a Japanese PE fund − Built broker network, conducted preliminary valuation, and assessed potential synergies and value creation levers
EY-Parthenon
Management Consulting
Engagement Manager
3/2024 - 3/2025
Served decision makers at companies within consumer goods and retail industries in commercial due diligence, PMO projects including the following projects:
• Commercial due diligence on a Japanese colored contact brand for a Japanese PE fund − Led historical performance analysis, business plan review, and consumer survey; directly managed client alignment under tight deadlines
• Commercial due diligence on a Singaporean luxury tea / coffee brand for a Japanese consumer goods manufacturer − Served as engagement manager; ensured output quality, provided guidance to team members, and maintained close client communication
• PMO for global IT/DX strategy implementation support for a Japanese convenience store chain − Responsible for developing global IT/DX organizational structure which enables the client's IT/DX strategy
• Commercial due diligence on a Japanese colored contact brand for a Japanese PE fund − Led historical performance analysis, business plan review, and consumer survey; directly managed client alignment under tight deadlines
• Commercial due diligence on a Singaporean luxury tea / coffee brand for a Japanese consumer goods manufacturer − Served as engagement manager; ensured output quality, provided guidance to team members, and maintained close client communication
• PMO for global IT/DX strategy implementation support for a Japanese convenience store chain − Responsible for developing global IT/DX organizational structure which enables the client's IT/DX strategy
PwC Advisory
Management Consulting
Associate → Senior Associate → Manager
2/2015 - 3/2024
Served clients from various industries such as food, life science, media and industrial products in commercial due diligence and business strategy including the following projects:
• Market entry strategy on packaged baked goods manufacturing and sales in the Philippines for a Japanese trading house: − Responsible for managing the entire project including client communication, consumer survey design and developing sales & marketing strategies
• PMO for development of a joint venture in the Indonesian industrial margarine industry for a Japanese trading house − Led the project management to design workflow, assign tasks to each JV partner, and managed progress
• Commercial due diligence on the Japanese business of a flash sale site focused on fashion products: − Conducted funnel analysis and competitor benchmarking to evaluate user acquisition and purchasing behavior
• Post-merger integration support for a Japanese IT company following its acquisition of a Malaysian IT company − Sup
• Market entry strategy on packaged baked goods manufacturing and sales in the Philippines for a Japanese trading house: − Responsible for managing the entire project including client communication, consumer survey design and developing sales & marketing strategies
• PMO for development of a joint venture in the Indonesian industrial margarine industry for a Japanese trading house − Led the project management to design workflow, assign tasks to each JV partner, and managed progress
• Commercial due diligence on the Japanese business of a flash sale site focused on fashion products: − Conducted funnel analysis and competitor benchmarking to evaluate user acquisition and purchasing behavior
• Post-merger integration support for a Japanese IT company following its acquisition of a Malaysian IT company − Sup
TUV SUD JAPAN
Other
Business Development Analyst
3/2013 - 1/2015
Assumed full responsibility for new business development from market analyses of potential business areas, M&A target screening to establish a joint venture and business alliance.