Functional Skills
Customer Relationship Management
Strategic Planning
Go-to-market Strategy
Revenue Cycle Optimization
Sales Training
Business Development
Revenue Growth
Business Operations
Marketing Operations
Budgeting
Real Estate Investing
Digital Marketing / Advertising
Sales Strategy
Sales and Operations Planning (S&OP)
Sales Forecasting
Software Skills
Hubspot
Sector Experience
Business Services
Healthcare
Media & Entertainment
Real Estate
Technology
Experience
Midwest Sales Consultants
Management Consulting
Executive Sales & Revenue Consultant
1/2019 - Present
Provided fractional executive leadership (CRO/VP of Sales) to growth-stage and established companies across SaaS, telehealth, digital marketing, PR, manufacturing, and real estate technology. Focused on accelerating revenue, building scalable teams, and instilling best-in class sales processes.
• Served as interim CRO/VP of Sales for multiple organizations, overseeing teams of 5–60 sales reps and managing budgets up to $30M.
• Designed and executed go-to-market strategies resulting in 200%+ YOY revenue growth for select clients.
• Negotiated and closed enterprise-level contracts valued at $500K–$1M annually.
• Implemented CRM and sales automation platforms that improved lead conversion rates by 25–40%.
• Developed and delivered custom sales training that increased productivity by 15–30%.
• Partnered with founders and executive teams to transition companies from founder reliant to scalable, process-driven revenue organizations.
• Served as interim CRO/VP of Sales for multiple organizations, overseeing teams of 5–60 sales reps and managing budgets up to $30M.
• Designed and executed go-to-market strategies resulting in 200%+ YOY revenue growth for select clients.
• Negotiated and closed enterprise-level contracts valued at $500K–$1M annually.
• Implemented CRM and sales automation platforms that improved lead conversion rates by 25–40%.
• Developed and delivered custom sales training that increased productivity by 15–30%.
• Partnered with founders and executive teams to transition companies from founder reliant to scalable, process-driven revenue organizations.
Professional Convention Management Association, PCMA
Sales
Vice President, Business Development
1/2017 - 1/2019
Directed the business development function for the world's leading association in the business events industry, overseeing budgeting, staffing, and revenue generation. Managed a $12.5M budget and led a team serving global markets.
• Transformed the Business Development and Partnership units into a unified client service model.
• Expanded international footprint with new BD positions in Europe and Asia.
• Revamped digital media offerings for Convene magazine, generating new revenue streams.
• Represented PCMA globally at industry shows, speaking engagements, and partner events.
• Transformed the Business Development and Partnership units into a unified client service model.
• Expanded international footprint with new BD positions in Europe and Asia.
• Revamped digital media offerings for Convene magazine, generating new revenue streams.
• Represented PCMA globally at industry shows, speaking engagements, and partner events.
Amos Media Company
Sales
Vice President of Sales & Marketing
1/2016 - 1/2017
Revitalized sales and marketing operations for a 146-year-old media company, driving
innovation, digital growth, and new business.
• Achieved 70% YOY growth in digital revenue through video, lead generation, and
sponsored content.
• Created new sales compensation plans aligned with corporate objectives.
• Expanded international reach and revitalized circulation via trade shows and a Brand
Ambassador program.
innovation, digital growth, and new business.
• Achieved 70% YOY growth in digital revenue through video, lead generation, and
sponsored content.
• Created new sales compensation plans aligned with corporate objectives.
• Expanded international reach and revitalized circulation via trade shows and a Brand
Ambassador program.
Amos Media Company
Sales
Strategic Sales Consultant
1/2016 - 3/2016
Revitalized sales and marketing operations for a 146-year-old media company, driving innovation, digital growth, and new business.
• Achieved 70% YOY growth in digital revenue through video, lead generation, and sponsored content.
• Created new sales compensation plans aligned with corporate objectives.
• Expanded international reach and revitalized circulation via trade shows and a Brand Ambassador program.
• Achieved 70% YOY growth in digital revenue through video, lead generation, and sponsored content.
• Created new sales compensation plans aligned with corporate objectives.
• Expanded international reach and revitalized circulation via trade shows and a Brand Ambassador program.
435 Digital (Tribune Publishing)
Sales
National Sales Director
1/2010 - 1/2015
Played an founding role in starting up the digital services arm of Tribune Publishing which focuses on content
creation, web development, search engine optimization, paid search and social media strategy and management.
▪ Managed a sales team of 30 across Tribune Publishing’s 8 markets including Chicago and LA.
▪ 2014 YOY revenue growth of 250% ($3MM to $10.5MM)
▪ Responsible for managing and developing a book of business which included some of the company’s
largest accounts
▪ Secured million dollar deals with Stanley Steemer, Allstate, Jewel and Menard’s.
▪ Achieved 145% of 2015 Q2 goal and 112% of 2015 annual goal (Q1 and Q2)
▪ Collaborated with Tribune Publishing’s local market C-Level decision makers to streamline sales
efforts with their sales teams
▪ Developed and implemented an ongoing marketing campaign for 435 Digital. This included overseeing
the brand redesign, development of TV and radio spots,
creation, web development, search engine optimization, paid search and social media strategy and management.
▪ Managed a sales team of 30 across Tribune Publishing’s 8 markets including Chicago and LA.
▪ 2014 YOY revenue growth of 250% ($3MM to $10.5MM)
▪ Responsible for managing and developing a book of business which included some of the company’s
largest accounts
▪ Secured million dollar deals with Stanley Steemer, Allstate, Jewel and Menard’s.
▪ Achieved 145% of 2015 Q2 goal and 112% of 2015 annual goal (Q1 and Q2)
▪ Collaborated with Tribune Publishing’s local market C-Level decision makers to streamline sales
efforts with their sales teams
▪ Developed and implemented an ongoing marketing campaign for 435 Digital. This included overseeing
the brand redesign, development of TV and radio spots,
ChicagoTribune.com & ChicagoNow.com (Tribune Publishing)
Sales
Sr. Sales Manager
1/2009 - 1/2010
Responsible for growing all local revenue on Chicago Tribune’s online portfolio including
ChicagoTribune.com, Redeye.com, MetroMix.com and ChicagoNow.com
▪ Directly managed a team of 10 digital mangers and dotted line responsibility to 95 traditional sellers, all
of which had digital goals
▪ Developed and implemented new structure for digital sales team leading to improved customer service,
customer retention and ultimately increased revenue
▪ Expanded digital offerings in mobile, email marketing, and texting to secure new revenue streams.
▪ Grew YOY revenue by 11% within the first 6 months
▪ Increased ChicagoTribune.com sellout rate to over 70%
▪ Analyzed client metrics and determined the majority of clients were not optimized. This discovery lead
to the plan to build 435 Digital
ChicagoTribune.com, Redeye.com, MetroMix.com and ChicagoNow.com
▪ Directly managed a team of 10 digital mangers and dotted line responsibility to 95 traditional sellers, all
of which had digital goals
▪ Developed and implemented new structure for digital sales team leading to improved customer service,
customer retention and ultimately increased revenue
▪ Expanded digital offerings in mobile, email marketing, and texting to secure new revenue streams.
▪ Grew YOY revenue by 11% within the first 6 months
▪ Increased ChicagoTribune.com sellout rate to over 70%
▪ Analyzed client metrics and determined the majority of clients were not optimized. This discovery lead
to the plan to build 435 Digital
ChicagoTribune.com & ChicagoNow.com (Tribune Publishing)
Sales
Sales Manager
1/2009 - 1/2010
Led digital revenue growth for Tribune's online portfolio and blog network.
WFLD FOX Chicago
Sales
Internet Sales Manager
1/2006 - 1/2009
Hired to start up new internet division for local Chicago FOX owned and operated station
▪ Develop SOP for the newly created internet department, including billing, ad ops, and pricing
▪ Designed business plan for FoxJox.com, a High School sports vertical that was ultimately rolled out to
the FOX O/O group and generated over $2MM in new revenue for the company
▪ Managed and coached 12 broadcast AE’s responsible for selling division’s digital capabilities
▪ Appointed to “Web Task Force” by Fox Television’s highest management
▪ Develop SOP for the newly created internet department, including billing, ad ops, and pricing
▪ Designed business plan for FoxJox.com, a High School sports vertical that was ultimately rolled out to
the FOX O/O group and generated over $2MM in new revenue for the company
▪ Managed and coached 12 broadcast AE’s responsible for selling division’s digital capabilities
▪ Appointed to “Web Task Force” by Fox Television’s highest management
ICS Solutions / HuntingNet.com
Sales
Sales Manager
1/2003 - 1/2006
Responsible for overall sales for ICS Solutions, a computer consulting company focusing on web development.
Territory started with zero accounts and grew to over 175 accounts within a two year time frame.
▪ Consistently responsible for generating over $1,500,000 in annual revenue.
Territory started with zero accounts and grew to over 175 accounts within a two year time frame.
▪ Consistently responsible for generating over $1,500,000 in annual revenue.
MidWest Outdoors TV & Magazine
Sales
Account Manager
1/2001 - 1/2003
Revitalized the hunting division by implementing a focused sales effort on a local and national basis.
▪ Closed large national accounts including Hodgman Waders and Suzuki ATV while also increasing local
business by 10%.
▪ Increased overall advertising for hunting division from 25% to 30% in one year.
▪ Closed large national accounts including Hodgman Waders and Suzuki ATV while also increasing local
business by 10%.
▪ Increased overall advertising for hunting division from 25% to 30% in one year.