Functional Skills

Market Research
Go-to-market Strategy
Statistical Analysis
Primary Research
Market Mapping
Business Analysis
Campaign Optimization
Customer Experience
Market Intelligence
Strategic Planning

Software Skills

Asana
Cluster analysis
Data visualization
G Suite
Microsoft Excel
Microsoft Office
Microsoft PowerPoint
Microsoft Word
OpenAI
Qualtrics
R
SPSS
Zoom
Dropbox
Python

Sector Experience

Consumer Goods
Financial Services
Healthcare
Technology
Travel & Hospitality

Languages

English

Notable Clients

Domini Impact Investments
GlaxoSmithKline
Mavrck
MedStar Health
Nationwide
Big 4 Accounting
Top Consulting Firms

Experience

Qwerry Research
Founder & Brand Insights Director
4/2019 - Present
Founder of Qwerry, a market research and brand strategy firm that helps brands grow with clarity and confidence. I lead end-to-end research engagements—from survey design and programming to fielding, analysis, and strategic storytelling—combining quantitative and qualitative methods to uncover insights that drive real decisions. My work spans concept testing, customer journey mapping, segmentation, brand perception studies, and more. I specialize in translating data into clear, actionable direction that sharpens messaging, aligns teams, and unlocks growth.
PricewaterhouseCoopers (PwC) Corporate Strategy & Development
US and Global Brand Insights Senior Manager
2/2019 - 3/2021
Led the development of the U.S. brand measurement function within PwC’s brand strategy team, delivering high-impact research and insights to marketing teams across the firm. Managed the global revamp of PwC’s quantitative brand tracking program across 14 countries, modernizing methodology and improving strategic relevance. Designed and executed both qualitative and quantitative studies to inform brand positioning, campaign strategy, and go-to-market planning. Acted as a trusted research partner to internal stakeholders, translating data into clear, actionable insights that shaped business decisions and supported growth.
The Brand Consultancy Management Consulting
Senior Brand Strategist
11/2016 - 1/2019
Developed brand strategies for clients across sectors, leveraging research insights to inform positioning, messaging, and brand architecture. Collaborated closely with the Chief Research Officer to translate qualitative and quantitative findings into clear strategic direction. Delivered high-impact storytelling and executive-ready presentations that aligned internal teams and guided brand decisions.
Deloitte Corporate Strategy & Development
Manager | Strategy, Brand, and Innovation
1/2015 - 10/2016
Managed firm-wide and business-unit specific brand positioning efforts including strategy development and initiative execution. Conducted customer research, advised corporate development (M&A), developed brand positioning and architecture, developed and executed marketing plans (digital, OOH).
Deloitte Management Consulting
Manager | Strategy & Operations
9/2012 - 12/2014
Led project teams and partnered with clients in assessing their customer-focused strategies and capabilities. Developed initiatives, business cases, and roadmaps to close gaps and drive outcomes. Industries included Financial Services, Insurance, and Professional Services.
Deloitte Management Consulting
Senior Consultant | Strategy & Operations
8/2010 - 8/2012
Led work streams within customer strategy and customer experience engagements impacting clients’ overall sales and service capabilities. Industries included Pharmaceutical, Life Sciences, Financial Services, and Professional Services.
Deloitte Marketing
Market Research Consultant | Clients & Markets
9/2005 - 8/2008
Led an offshore team of eight research analysts conducting market and lead generation research projects to drive growth.
United States Marine Corps Other
Logistics Officer
7/2001 - 7/2005
Supervised logistics operations during combat and sustainment operations in Iraq and Afghanistan.