• Invented and patented a consumer health product to improve pelvic floor fitness for women.
• Founded a start-up to develop and launch the device, backed by Y-Combinator and multiple health tech incubators.
• We’ve raised over $2.5M, including NIH and NSF grants, based on stellar effectiveness data. US and European patents have issued.

Executive Product and UX Design leader, driving and championing the vision and delivery of omni-channel service experiences across the Walmart app, site and store; Directs a team of 85+ designers, writers and researchers, developing experiences used by millions of customers every day, driving digital adoption and increasing GMV
• Directs creative and strategic growth design forWalmart+ Membership, which exceeded acquisition and retention targets by double-digits in 2024; developed design vision for benefits "nudge" initiative, leveraging generative AI to drive personalized prompts for next-best actions; initial launch drove increase in benefit engagement by 36 bps
• Responsible for the design execution for 2023 Black Friday experience, resulting in highest ever single day sales for Walmart; conceived of new Black Friday item page banner that drove an increase in traffic, conversion, and GMV
• Drove the development of Auto Care Center north star vision for end-to-end service experien

Design executive leading the human-centered design studio inside Ford's Silicon Valley campus
• Directed a team of 50+ designers, researchers and technologists; aligned the portfolio and priorities of the team to the strategic direction for the company, organizing the team into three groups aligned with cross-platform growth areas: Electric Vehicles (EVs) Advanced Driver Assist Systems (ADAS) and In-Vehicle Infotainment (IVI)
• Delivered five product concepts that are in development for model year 2025 software-defined vehicles: L2 ADAS (hands-free driving) digital experience; "range confidence" features for EV drivers; home energy management app (EV-to-home energy exchange) and IVI "trip planning" experience for 48-inch pillar-to-pillar panoramic display

Cross-functional champion for human-centered design in the Chief Administrative Office for Chase Consumer Bank
• Developed and launched a new branch format that has been scaled across the US, the Chase Community Center, a full-service branch with services focused on financial wellness; Fast Company Innovation By Design Award winner
• Developed "Test & Learn" process to evaluate new service experiences live in branches; the first idea brought through this process elevated the overall customer satisfaction rating by 10% and was integrated into the roadmap
• Established human-centered design as a core methodology for innovation; rebuilt the team, hiring for new skills and capabilities; grew team by 3X headcount across two Innovation Labs in Columbus, OH and New York, NY

Employee #15 at industry-disrupting eCommerce mattress start-up
• Established and led the Casper Labs product design team; Inspired and mentored staff, informed business strategy, and built a portfolio of profitable products that continue to earn five-star customer reviews
• Delivered five new products to market in two years, generating 50% of company revenue in 2016; led the development of 3-year innovation and product roadmap behind unified, compelling brand-product vision
• Guided and informed expansion from US to Europe, adapting the core product and service experiences to match regional customer preferences, regulatory requirements, and supplier capabilities

• Directed a portfolio generating $4MM in annual revenue, worked across industries: financial services, hospitality, retail, automotive, consumer goods, healthcare, and nonprofit; clients included Marriott, Target, American Express
• Fostered an environment of rational risk-taking and constructive dialogue, leading to higher performing teams, award-winning products and experiences, and happy clients; 80% of client work led to repeat business
• Drove operational excellence across the firm: pioneered processes to improve teamwork, efficiency and morale, and improved employee retention; developed leadership training program for high-potential team members