Functional Skills

Business Unit Strategy
Restructuring / Turnarounds
Pricing Strategy
Statistical Analysis
Primary Research
Business Analysis
Business Intelligence
Financial Planning & Analysis (FP&A)
Forecasting / Projections

Software Skills

Cluster analysis
Data visualization
Google BigQuery
Microsoft Excel
Microsoft Excel Macros
Microsoft PowerPoint
Microsoft Word
MySQL
Tableau
SQL

Sector Experience

Business Services
Consumer Goods
Manufacturing
Technology
Travel & Hospitality

Languages

Spanish
English

Notable Clients

TriVista

Fortune 500

Experience

Apex Pricing Solutions, LLC Management Consulting
Owner, President
1/2021 - Present
Assist companies with their pricing and commercial strategy. Technology deployment and improvement of pricing models and processes. Capable of evaluating large-scale implementations of commercial software.

Pricesmith, Inc. Other
Founder & CEO
8/2022 - Present
We build pricing software to improve insights and execution across a variety of industrial verticals, with primary focus on distribution and light manufacturing. We focus on serving mid-market and PE portfolio companies, improving pricing and customer key indicators while also reducing time to realization and human capital investments.

Vendavo Other
Business Consultant
2/2019 - 11/2022
Assisted companies with translating their pricing and commercial needs into enterprise commercial software. Designed solutions within the Vendavo platform. Primarily a sales facing role that consisted of presentations and gaining alignment at the C-level.

PrimeSource Building Products Other
Director of Pricing
5/2015 - 2/2019
Led pricing function across $2B business, including development and implementation of supporting technologies, strategy, and execution. Engaged with many cross functional partners such as sales, product, and executive leadership.

PepsiCo Finance
Finance Manager, Growth Ventures
5/2011 - 5/2015
Finance management that included positions in FP&A for Frito-Lay North America. Final position was internal incubator that was responsible for multiple brands and full P&L of $750M of business.