Functional Skills
Marketing Automation
Media Strategy
Product Marketing
Sales Enablement
Marketing Strategy
Project Management
Growth Marketing
Account-Based Marketing (ABM)
AI Strategy
Campaign Optimization
Content Marketing
Experiential Marketing
Marketing Mix Planning
Product Launch
Digital Marketing / Advertising
Software Skills
Salesforce
Marketo
Hubspot
Outreach
Sector Experience
Business Services
Technology
Languages
English
Case Study
Case Studies
Pipeline Turnaround for a Series-B SaaS Startup (118% Growth in 12 Months)
Technology
Account-Based Marketing (ABM)
Campaign Optimization
Content Strategy
Experience
Anecdotes
Marketing
Vice President, Marketing
4/2024 - 4/2025
Led GTM strategy at Anecdotes, a GRC automation SaaS platform, during its critical growth phase. Rebuilt the marketing team and introduced demand gen and ABM programs that drove 72% of pipeline within two quarters. Shifted positioning to target upmarket buyers by developing aligned ICPs, personas, and messaging frameworks in collaboration with Sales and Product. Launched partner marketing with Google Cloud, including co-branded field workshops to drive joint awareness and pipeline. Operationalized AI across GTM workflows—building prompt libraries, streamlining campaign briefing, and embedding AI into sales assist motions. Worked cross-functionally to define funnel stages, lead scoring, and attribution models, supported by RevOps. Owned strategy and execution across content, brand, campaigns, and operations—positioning marketing as a strategic growth lever in a founder-led, fast-paced environment.
StreamSets
Marketing
Vice President, Global Marketing
6/2021 - 4/2024
Led global marketing at StreamSets, a data integration SaaS company, driving ARR from $20M to $70M+ and contributing to its €2.13B acquisition by IBM. Rebuilt the GTM engine—launching PLG trials that sourced 48% of MQAs, deploying ABM campaigns via Demandbase that doubled pipeline, and rolling out multi-touch attribution to lift MQA-to-opportunity conversion from 3.8% to 7%. Led brand repositioning with executive-facing messaging to align top-down and bottom-up GTM. Built global marketing coverage across NA, EMEA, and APAC. Drove partner marketing initiatives with AWS and Snowflake to accelerate ecosystem traction. Introduced customer marketing to support expansion and retention motions. Delivered results across demand gen, product marketing, content, and RevOps in a high-growth, PE-backed environment.
Zaloni
Marketing
Vice President, Marketing
8/2019 - 5/2021
Led marketing at Zaloni, a data governance and analytics SaaS company, through Series B growth and its acquisition by Truist. Built foundational GTM programs across demand gen, ABM, content, and customer marketing. Created new positioning and messaging to align with enterprise data modernization initiatives, targeting both IT and data leadership. Implemented Demandbase and built integrated campaigns to support multi-threaded sales cycles. Launched Zaloni University to drive customer education, activation, and retention. Partnered closely with Sales and Product to refine ICP, support expansion use cases, and improve conversion across the funnel. Played a key role in due diligence and investor materials during the M&A process. Balanced execution with strategic leadership, delivering measurable results in a lean, resource-constrained environment.
SENSUS
Marketing
Marketing Communications Manager
6/2018 - 8/2019
Served as product marketing lead for Sensus’ analytics and smart city software, supporting GTM for utility and municipality markets. Translated complex product capabilities into clear value propositions for executive and technical buyers. Created messaging frameworks, sales enablement content, and customer-facing materials to drive sales, adoption, and differentiation in a competitive market. Partnered with Product and Sales to plan go-to-market launches and deliver integrated campaigns. Contributed to pipeline growth through targeted messaging, persona development, and field enablement. Although formally titled 'Marketing Communications,' the role was functionally aligned with product marketing, encompassing positioning strategy, product storytelling, and stakeholder engagement across multiple solution lines.
Informa
Marketing
Director, Content
3/2017 - 5/2018
Led content strategy and editorial direction for AFCOM, a membership organization for data center professionals, under Informa’s tech media division. Managed all content and speaker programming for Data Center World, the flagship annual event, exceeding sponsor and attendee registration sales goals through high-value agenda design. Created and managed content across digital, print, and event channels—including editorial features, blogs, webinars, and research reports. Developed content calendars tied to industry trends and member needs, increasing engagement and retention. Oversaw a network of writers and SMEs, aligning content to brand, audience, and partner expectations. Collaborated with sales, marketing, and events to drive audience growth, lead gen, and partner ROI in a technical B2B market.
Red Hat
Marketing
Global Event Marketing Manager
6/2016 - 3/2017
Managed global event marketing for Red Hat, leading content strategy and attendee recruitment for the flagship Red Hat Summit. Partnered with the Developer Community marketing team to design compelling, technical experiences tailored to open source contributors and practitioners. Led quarterly virtual events aligned to product lines and key themes, driving engagement across the customer lifecycle. Introduced advanced analytics and reporting to better track event influence on account engagement, pipeline, and sales velocity. Worked cross-functionally with Product Marketing, Sales, and Field teams to align messaging and audience strategy across in-person and digital events. Played a key role in elevating events as a strategic GTM channel, supporting brand loyalty, community growth, and revenue goals.
SAS
Marketing
Senior Marketing Specialist
10/2004 - 7/2016
Led content and attendee acquisition marketing for SAS Global Forum and the annual Analytics Conference (in the US and EU), two of SAS’s largest global events. Founded and launched the company’s first Hackathon, focused initially on university students, which has since evolved into a flagship program now in its 10th year. Managed the executive track for SAS’s Analytics Conference, aligning thought leadership with enterprise audience needs. Supported marketing for customer training and certification, driving awareness and adoption of SAS learning programs. Collaborated cross-functionally across Field Marketing, Product, and Education to build integrated campaigns that served both practitioners and business leaders. Combined event strategy, education marketing, and content leadership to increase engagement and deepen customer relationships in a complex, analytics-driven environment.