Functional Skills
Performance Management
Project Management
Business Operations
Sales Operations
Product Strategy
Strategic Planning
Supply Chain Integration
Communications
Growth Strategy
Marketing Analytics
Innovation Management
Sales Strategy
Operations Management
Forecasting / Projections
Sector Experience
Business Services
Consumer Goods
Media & Entertainment
Retail
Fortune 500
Experience
Nike
Corporate Strategy & Development
Business Director
1/2022 - 7/2024
Refined and communicated Jordan / Nike strategic vision, strategy, and roadmap.
• Spearheaded 3-year strategic review process, fostering cross-functional partnership and unified vision, collaborating with planning team to ensure alignment and validation of growth targets and CAGR, forecasting 12% growth to $5.6B in revenue.
• Forged unified strategy for Nike Direct and Marketplace Partners, leading end-to-end business initiatives and ensuring seamless execution, resulting in double-digit quarterly growth.
• Directed Marketplace Partners and Nike Direct engagement gates, including quarterly business reviews, executive strategy meetings, and marketplace annual operating reviews, contributing to more streamlined operations.
• Spearheaded 3-year strategic review process, fostering cross-functional partnership and unified vision, collaborating with planning team to ensure alignment and validation of growth targets and CAGR, forecasting 12% growth to $5.6B in revenue.
• Forged unified strategy for Nike Direct and Marketplace Partners, leading end-to-end business initiatives and ensuring seamless execution, resulting in double-digit quarterly growth.
• Directed Marketplace Partners and Nike Direct engagement gates, including quarterly business reviews, executive strategy meetings, and marketplace annual operating reviews, contributing to more streamlined operations.
Nike
Corporate Strategy & Development
Business Director
1/2020 - 1/2022
Served as critical thought partner to VP of account, with sharp focus on strategic planning, people, and business operations.
• Drove cross-functional strategic planning process, resetting multi-billion-dollar partnership with Foot Locker as part of One Nike Marketplace strategy.
• Led content creation and storytelling for C-suite strategy meetings, monthly / quarterly business reviews, and all-team meetings, enhancing executive communication and engagement.
• Facilitated go-to-market process, ensuring alignment among planning, merchandising, brand, and operations on seasonal opportunities, risks, and action plans, resulting in $20M of additional revenue.
• Directed operational execution of objectives and key results (OKRs), confirming alignment and accountability across 100-person account team, improving overall team effectiveness by 50%.
• Served as DE&I Strategist and Leader:
• Founding Member of North America DE&I Council (Elected by LT)
• Co-Chair of NikeUNITED NYC (Elected
• Drove cross-functional strategic planning process, resetting multi-billion-dollar partnership with Foot Locker as part of One Nike Marketplace strategy.
• Led content creation and storytelling for C-suite strategy meetings, monthly / quarterly business reviews, and all-team meetings, enhancing executive communication and engagement.
• Facilitated go-to-market process, ensuring alignment among planning, merchandising, brand, and operations on seasonal opportunities, risks, and action plans, resulting in $20M of additional revenue.
• Directed operational execution of objectives and key results (OKRs), confirming alignment and accountability across 100-person account team, improving overall team effectiveness by 50%.
• Served as DE&I Strategist and Leader:
• Founding Member of North America DE&I Council (Elected by LT)
• Co-Chair of NikeUNITED NYC (Elected
Nike
Sales
Category Sales Director
1/2018 - 1/2020
Established sustainable and healthy growth of women's business through new and existing wholesale partnerships in Asia Pacific and Latin America.
• Drove multiple seasons of double-digit sales growth, achieving $1.4B in annual sales by enhancing product offerings and market reach.
• Collaborated cross-functionally with account and retail teams, brand, and merchants, aligning distribution and commercial priorities to ensure seasonal readiness during go-to-market process. TWO
• Drove multiple seasons of double-digit sales growth, achieving $1.4B in annual sales by enhancing product offerings and market reach.
• Collaborated cross-functionally with account and retail teams, brand, and merchants, aligning distribution and commercial priorities to ensure seasonal readiness during go-to-market process. TWO
Nike
Sales
Category Sales Manager
1/2018 - 1/2019
• Secured $12M to fund new women's concepts with boutique partners, expanding portfolio offerings and driving growth.
• Created sales and marketing tools, preparing territory sales reps for sell-in meetings with various channels, including sporting goods, athletic specialty, department stores, and specialty boutiques. Category Sales Manager, Women's 2018 - 2019 Reset marketplace and distribution strategy for women's Run, Train, and Sportswear product in Asia Pacific and Latin America. Strengthened existing wholesale partnerships.
• Analyzed sales trends to rationalize product strategy, creating distinction across marketplace and setting foundation for women's sales function by establishing reports, tools, and processes.
• Tracked and monitored sell-thru results against sell-in plan, certifying healthy and profitable marketplace.
• Created sales and marketing tools, preparing territory sales reps for sell-in meetings with various channels, including sporting goods, athletic specialty, department stores, and specialty boutiques. Category Sales Manager, Women's 2018 - 2019 Reset marketplace and distribution strategy for women's Run, Train, and Sportswear product in Asia Pacific and Latin America. Strengthened existing wholesale partnerships.
• Analyzed sales trends to rationalize product strategy, creating distinction across marketplace and setting foundation for women's sales function by establishing reports, tools, and processes.
• Tracked and monitored sell-thru results against sell-in plan, certifying healthy and profitable marketplace.
Nike
Operations
Planning Manager
1/2015 - 1/2017
Assessed business risks and opportunities, aligned action plans with LT, partnered with territory teams for implementation.
• Led cross-functional process, identifying and operationalizing $45M of incremental revenue.
• Accelerated sales through high-heat product diverts, resulting in $2.5M of incremental revenue, partnering with liquidation team to identify additional revenue opportunities, actualizing $15M.
• Mitigated $10M of cancellations, conducting tradeoff analysis between air freight options and product launch calendar, ensuring timely product delivery and maximizing sales opportunities.
• Supported strategy development and execution of category growth plan by defining KPIs, creating tools and processes to streamline decision making.
• Led cross-functional process, identifying and operationalizing $45M of incremental revenue.
• Accelerated sales through high-heat product diverts, resulting in $2.5M of incremental revenue, partnering with liquidation team to identify additional revenue opportunities, actualizing $15M.
• Mitigated $10M of cancellations, conducting tradeoff analysis between air freight options and product launch calendar, ensuring timely product delivery and maximizing sales opportunities.
• Supported strategy development and execution of category growth plan by defining KPIs, creating tools and processes to streamline decision making.
Nike
Operations
MBA Intern
6/2015 - 8/2015
Re-imagined supply chain review process and KPIs.
• Analyzed quantitative and qualitative data from global performance management teams, establishing best practices for monthly supply chain reporting and storytelling.
• Created metric dependency frameworks to highlight causal relationships between KPIs, aiding senior leaders with decision making.
• Analyzed quantitative and qualitative data from global performance management teams, establishing best practices for monthly supply chain reporting and storytelling.
• Created metric dependency frameworks to highlight causal relationships between KPIs, aiding senior leaders with decision making.
Grupo Pullmantur
Management Consulting
MBA Consultant
1/2015 - 4/2015
Identified opportunities to increase onboard revenue.
• Maximized client profitability, traveling to understand consumer experience first-hand and evaluating current revenue drivers.
• Maximized client profitability, traveling to understand consumer experience first-hand and evaluating current revenue drivers.
Tata Consultancy Services
Corporate Strategy & Development
Senior Program Specialist
1/2011 - 1/2014
Developed and implemented STEM initiatives, programs, and partnerships in North America with focus on computing, IT, and technology inclusion.
• Led robotics program expansion strategy by identifying 7 new target cities and engaging regional stakeholders, resulting in 250% more students served nationally.
• Cultivated 15+ new partnerships, valued at $10K-100K, with nonprofit and government organizations. Conducted 75+ presentations to 1.85K+ employees nationally, recruiting key stakeholders and increasing STEM volunteers by 50%.
• Led robotics program expansion strategy by identifying 7 new target cities and engaging regional stakeholders, resulting in 250% more students served nationally.
• Cultivated 15+ new partnerships, valued at $10K-100K, with nonprofit and government organizations. Conducted 75+ presentations to 1.85K+ employees nationally, recruiting key stakeholders and increasing STEM volunteers by 50%.
Tata Consultancy Services
Corporate Strategy & Development
Specialist
1/2011 - 1/2013
Developed and implemented STEM initiatives, programs, and partnerships in North America with focus on computing, IT, and technology inclusion.
• Led robotics program expansion strategy by identifying 7 new target cities and engaging regional stakeholders, resulting in 250% more students served nationally.
• Cultivated 15+ new partnerships, valued at $10K-100K, with nonprofit and government organizations. Conducted 75+ presentations to 1.85K+ employees nationally, recruiting key stakeholders and increasing STEM volunteers by 50%.
• Led robotics program expansion strategy by identifying 7 new target cities and engaging regional stakeholders, resulting in 250% more students served nationally.
• Cultivated 15+ new partnerships, valued at $10K-100K, with nonprofit and government organizations. Conducted 75+ presentations to 1.85K+ employees nationally, recruiting key stakeholders and increasing STEM volunteers by 50%.