Functional Skills
Business Analysis
Business Development
Organizational Design
Market Research
Customer Experience
Customer Segmentation
Product Launch
Product Innovation
Strategic Planning
Product Strategy
Go-to-market Strategy
Product Marketing
Revenue Growth
Business Planning
Sector Experience
Healthcare
Media & Entertainment
Retail
Technology
Experience
Barlovento Group
Management Consulting
FOUNDER & PRINCIPAL CONSULTANT
1/2024 - Present
• Advised pre-seed and Series A AI-native startups on defining product-market fit, prioritizing 0→1 MVP features, and building commercialization roadmaps aligned with investor milestones.
• Advised growth-stage media companies on monetization strategy, focusing on programmatic optimization, direct deal structure, and product architecture. Provided C-level guidance on org design, yield management, and roadmap prioritization to accelerate revenue growth.
• Delivered expert insights on digital advertising trends, competitive landscape, and technology to consultants and financial services firms, including being a featured expert on BofA Securities Thematic Investor Call on digital advertising and data privacy trends.
• Advised growth-stage media companies on monetization strategy, focusing on programmatic optimization, direct deal structure, and product architecture. Provided C-level guidance on org design, yield management, and roadmap prioritization to accelerate revenue growth.
• Delivered expert insights on digital advertising trends, competitive landscape, and technology to consultants and financial services firms, including being a featured expert on BofA Securities Thematic Investor Call on digital advertising and data privacy trends.
Google
Product Management / Strategy
GLOBAL HEAD OF PROGRAMMATIC
11/2020 - 9/2023
• Led global strategy and commercialization for YouTube in DV360, driving +167% revenue pacing and 76% advertiser adoption by Q2 2023, directly contributing to monetization goals for a multi-billion dollar media business.
• Built and scaled a high-performing team of four global product leads; aligned product, engineering, GTM, and support stakeholders to accelerate execution.
• Influenced and delivered product roadmap for CTV in DV360, identifying and directly addressing critical market gaps through deep market segmentation and advertiser needs analysis, resulting in accelerated revenue adoption and product-market alignment.
• Repositioned YouTube in DV360 as a full-funnel solution by crafting the vision, GTM playbook, and cross-org operating model; secured executive buy-in, prioritized roadmap investments, and enabled sales activation across global teams. Page 2 of 2
• Built and scaled a high-performing team of four global product leads; aligned product, engineering, GTM, and support stakeholders to accelerate execution.
• Influenced and delivered product roadmap for CTV in DV360, identifying and directly addressing critical market gaps through deep market segmentation and advertiser needs analysis, resulting in accelerated revenue adoption and product-market alignment.
• Repositioned YouTube in DV360 as a full-funnel solution by crafting the vision, GTM playbook, and cross-org operating model; secured executive buy-in, prioritized roadmap investments, and enabled sales activation across global teams. Page 2 of 2
Rakuten
Product Management / Strategy
SENIOR VICE PRESIDENT PRODUCTS, MEDIA NETWORK
11/2018 - 10/2020
• Led Rakuten's media business product strategy, driving revenue growth from $8M to $68M.
• Directed development for Rakuten's ad tech stack managing cross-functional teams (4+ PMs and 20+ eng/analysts). Areas included mobile header bidding, and marketplace.
• Managed team overseeing DMP rollout, ad serving consolidation, Rakuten TV's AVOD launch, and retail media testing across Rakuten's global media properties.
• Directed development for Rakuten's ad tech stack managing cross-functional teams (4+ PMs and 20+ eng/analysts). Areas included mobile header bidding, and marketplace.
• Managed team overseeing DMP rollout, ad serving consolidation, Rakuten TV's AVOD launch, and retail media testing across Rakuten's global media properties.
MediaMath, Inc.
Product Management / Strategy
VICE PRESIDENT, HEAD OF MOBILE
1/2018 - 9/2018
• Developed and executed a comprehensive mobile product strategy and go-to-market plan, growing mobile share of voice (SOV) for three consecutive months.
Neustar, Inc.
Marketing
DIRECTOR, PRODUCT MARKETING, MARKETING SERVICES
1/2014 - 12/2016
• Defined core positioning and messaging for Neustar's marketing services products and led go-to-market execution, increasing opportunity progression by over 50% within two years.
• Elevated market awareness and positioned Neustar as a frontrunner in major analyst reports for marketing orchestration and data management solutions.
• Elevated market awareness and positioned Neustar as a frontrunner in major analyst reports for marketing orchestration and data management solutions.
Amobee, Inc.
Product Management / Strategy
GENERAL MANAGER, MOBILE SOLUTIONS
2/2011 - 12/2013
• Defined strategic vision and implemented a robust go-to-market strategy for mobile solutions, driving consistent double-digit month-over-month growth for three consecutive quarters and aligning cross-functional stakeholders.
• Spearheaded 0→1 development of a mobile buying platform, bringing operational efficiencies, transparency and scale, setting up the company to Singtel's $325M acquisition.
● Additional product leadership and roles at Yahoo, Nokia, Oracle, Nuance, and Entrepreneur-In-Residence internship at Xerox PARC.
• Spearheaded 0→1 development of a mobile buying platform, bringing operational efficiencies, transparency and scale, setting up the company to Singtel's $325M acquisition.
● Additional product leadership and roles at Yahoo, Nokia, Oracle, Nuance, and Entrepreneur-In-Residence internship at Xerox PARC.