Languages

English
Spanish

Experience

CARE Marketing
Director of Marketing
9/2016 - 8/2018
Led strategic development and execution of CARE’s marketing campaigns to end global poverty and promote social justice. Oversaw development of creative content including brand guidelines, print, digital, video, and copy in support of key campaigns. Wrote and edited creative briefs, talking points, web and email content, and marketing collateral. Drafted questions for and monitored results from custom and secondary research, translating insights into brand strategy. Managed one direct report.
The Coca-Cola Company Marketing
Marketing Manager
1/2010 - 7/2015
Marketing strategy, consumer segmentation, consumer insights, retail promotions, sales capabilities, multicultural marketing, experiential events, corporate sponsorships, agency management, branding
Viscom International Marketing
Director of New Product Development
11/2007 - 1/2009
Led new product development from ideation to product launch, managed graphic artist
The Home Depot Marketing
Brand Manager
9/2006 - 10/2007
Led integrated marketing strategy for Hispanic consumers across all media, implemented first digital marketing campaigns, oversaw integration of insights into strategy, directed experiential activation of corporate sponsorships
The Home Depot Other
Business Leadership Program Associate
8/2004 - 8/2006
Rotational program for high potential leaders. Rotations included Assistant Store Manager, Credit Services New Product Development, and Multicultural Marketing
Development Alternatives, Inc Other
Coordinator of Planning and Budgeting
2/1999 - 7/2002
Budget management and financial proposal development for largest USAID project in history, led development of technical proposals for microcredit and microenterprise development, led reporting of results to USAID and Bolivian government agencies.