Functional Skills
Strategic Planning
Business Development
Data Governance
Product Strategy
Financial Modeling
Predictive Analytics
Revenue Growth
Business Analytics
Statistical Analysis
Communications
Sales Strategy
Business Analysis
Marketing Analytics
Forecasting / Projections
Software Skills
PowerBI
SQL
Microsoft Excel
Microsoft PowerPoint
Sector Experience
Business Services
Financial Services
Telecom
Languages
English
Hindi
Urdu
Bengali/Bangla
Experience
Maxis Broadband Sdn Bhd
Data Science / Analytics
Head of Business Analytics
10/2024 - 5/2025
As Head of Business Analytics at Maxis, I lead data-driven strategies across Postpaid, Devices, Roaming, and Convergence to boost customer value, revenue, and operational efficiency. I’ve automated over 100 reports using GCP, Looker Studio, and Power BI, saving 1,000+ hours annually. My work in predictive analytics has improved churn mitigation, acquisition, and plan migration, directly enhancing customer lifetime value.
I also drive strategic pricing, financial modeling, and product launch support, while implementing real-time executive dashboards that cut decision turnaround by 50%. My roaming analytics initiatives have optimized wholesale agreements across 20+ markets and reactivated silent roamers.
As the founder of Maxis’ Analytics Center of Excellence, I mentor analysts and advance data governance, machine learning, and enterprise analytics—powering scalable, impactful business insights.
I also drive strategic pricing, financial modeling, and product launch support, while implementing real-time executive dashboards that cut decision turnaround by 50%. My roaming analytics initiatives have optimized wholesale agreements across 20+ markets and reactivated silent roamers.
As the founder of Maxis’ Analytics Center of Excellence, I mentor analysts and advance data governance, machine learning, and enterprise analytics—powering scalable, impactful business insights.
Maxis Broadband Sdn Bhd
Data Science / Analytics
Head of Business Analytics (Maxis
2/2020 - 9/2024
As Head of Business Analytics at Maxis (Postpaid, Fibre, FWBB, Roaming & Convergence), I led end-to-end analytics strategy to drive revenue growth, operational efficiency, and data-driven decisions. By delivering customer insights, predictive analytics, and competitive intelligence, I shaped pricing, marketing, and engagement strategies that fueled business expansion.
I championed automation and digital transformation, strengthening data governance and collaborating across IT and Data Science to embed analytics enterprise-wide. Real-time dashboards improved KPI tracking and empowered faster, smarter executive decisions. I also led roaming analytics, optimizing wholesale deals and boosting silent roamer conversions.
I built and mentored a high-performing team of analysts, standardizing analytics practices and promoting cross-functional collaboration. Leveraging AI-driven models for churn, segmentation, and revenue prediction, I unlocked personalized retention and growth opportunities.
I championed automation and digital transformation, strengthening data governance and collaborating across IT and Data Science to embed analytics enterprise-wide. Real-time dashboards improved KPI tracking and empowered faster, smarter executive decisions. I also led roaming analytics, optimizing wholesale deals and boosting silent roamer conversions.
I built and mentored a high-performing team of analysts, standardizing analytics practices and promoting cross-functional collaboration. Leveraging AI-driven models for churn, segmentation, and revenue prediction, I unlocked personalized retention and growth opportunities.
Maxis Broadband Sdn Bhd
Product Management / Strategy
Head of Prepaid Product
5/2019 - 2/2020
As Head of Prepaid Products (Malaysian Segment) at Maxis, I led prepaid revenue growth, market expansion, and customer acquisition—driving RMS from 36.1% to 38.8% in just one year. Through optimized onboarding, engagement, and retention strategies, I delivered record-high acquisitions and sustained ARPU growth.
I revamped the New Joiner’s Journey to enhance customer experience and implemented dealer incentive frameworks to boost acquisition quality. By collaborating with Finance and Analytics, I refined segmentation, forecasting, and performance tracking. I also ensured regulatory compliance while shaping a future-ready prepaid roadmap aligned with market trends and customer needs.
By integrating data-driven pricing, promotions, and loyalty strategies, and leading cross-functional initiatives with Sales, Marketing, and CX, I reinforced Maxis' leadership in the competitive prepaid landscape.
I revamped the New Joiner’s Journey to enhance customer experience and implemented dealer incentive frameworks to boost acquisition quality. By collaborating with Finance and Analytics, I refined segmentation, forecasting, and performance tracking. I also ensured regulatory compliance while shaping a future-ready prepaid roadmap aligned with market trends and customer needs.
By integrating data-driven pricing, promotions, and loyalty strategies, and leading cross-functional initiatives with Sales, Marketing, and CX, I reinforced Maxis' leadership in the competitive prepaid landscape.
Maxis Broadband Sdn Bhd
Finance
Lead Business Analyst
3/2017 - 4/2019
As Lead Business Analyst for Postpaid, Fibre, FWBB, Roaming, and IDD at Maxis, I drove revenue growth, cost optimization, and risk mitigation through strategic insights, financial modeling, and customer analytics. My work enabled leadership to make informed commercial decisions by analyzing KPIs, industry trends, and portfolio performance.
A key achievement was leading Project Supermoon, optimizing roaming frameworks and vendor integrations—delivering RM35 million in annual net business impact. I also advanced IDD and roaming monetization through improved wholesale agreements and outsourcing evaluations.
I introduced self-service analytics dashboards, standardized reporting, and improved data accessibility—accelerating decision-making across functions. By aligning analytics with digital transformation, automation, and strategic planning, I helped embed a scalable, data-driven culture at Maxis.
A key achievement was leading Project Supermoon, optimizing roaming frameworks and vendor integrations—delivering RM35 million in annual net business impact. I also advanced IDD and roaming monetization through improved wholesale agreements and outsourcing evaluations.
I introduced self-service analytics dashboards, standardized reporting, and improved data accessibility—accelerating decision-making across functions. By aligning analytics with digital transformation, automation, and strategic planning, I helped embed a scalable, data-driven culture at Maxis.
Maxis Broadband Sdn Bhd
Product Management / Strategy
Product Manager Post-Paid
2/2016 - 2/2017
As Product Manager – Postpaid Base Marketing at Maxis, I led data-driven retention, upsell, and lifecycle marketing strategies that boosted ARPU, reduced churn, and enhanced digital engagement. I implemented targeted CVM campaigns powered by predictive analytics and AI-based segmentation, delivering personalized offers across SMS, app, email, and social platforms—significantly improving conversion rates and customer loyalty.
I played a key role in campaign ROI optimization, KPI tracking, and churn mitigation using machine learning models to proactively retain at-risk subscribers. My cross-functional collaboration with Digital, Pricing, IT, and Finance enabled real-time segmentation, dynamic pricing, and enhanced customer experiences.
I played a key role in campaign ROI optimization, KPI tracking, and churn mitigation using machine learning models to proactively retain at-risk subscribers. My cross-functional collaboration with Digital, Pricing, IT, and Finance enabled real-time segmentation, dynamic pricing, and enhanced customer experiences.
Vodafone
Product Management / Strategy
Head of Business Development & CVM
2/2015 - 1/2016
I led CVM strategy and execution across both prepaid and postpaid segments, driving revenue growth, customer retention, and engagement. By implementing AI-driven segmentation and personalized lifecycle campaigns (upsell, cross-sell, win-back), I significantly improved CLV and campaign ROI. I optimized multi-channel engagement through automation—reducing churn and boosting offer relevance.
I also launched ARPU-enhancing initiatives such as dynamic bundling, strategic pricing, and 1-to-1 loyalty programs. My role included mentoring the CVM team and ensuring cross-functional alignment for seamless execution. Additionally, I spearheaded marketing strategy to achieve both Customer Market Share (CMS) and Revenue Market Share (RMS) targets, reinforcing the company’s competitive leadership.
I also launched ARPU-enhancing initiatives such as dynamic bundling, strategic pricing, and 1-to-1 loyalty programs. My role included mentoring the CVM team and ensuring cross-functional alignment for seamless execution. Additionally, I spearheaded marketing strategy to achieve both Customer Market Share (CMS) and Revenue Market Share (RMS) targets, reinforcing the company’s competitive leadership.
Vodafone
Product Management / Strategy
Head of Acquisition
12/2011 - 2/2015
In this role, I spearheaded end-to-end acquisition strategies for prepaid, postpaid, and B2B segments, driving subscriber growth through innovative bundling, pricing, and GTM campaigns. I collaborated with Finance and BI to optimize acquisition ROI and led market-driven pricing initiatives that boosted conversion and reduced costs. Key achievements included streamlining activation and KYC workflows, launching segmented trade schemes, and enhancing real-time performance tracking via dashboards. I successfully delivered projects like BIC & SRK (cutting M6 churn by 10%) and SPIN (increasing ARPU by 20%), while also overseeing the implementation of the Amdocs Billing System to elevate operational efficiency.
Vodafone
Product Management / Strategy
Product Manager CVM
9/2008 - 12/2011
As Product manager, I drove prepaid CVM strategy by executing segmented upsell, cross-sell, and win-back campaigns, launching event-based engagement across SMS and PCA/PCN channels, and optimizing ARPU through personalized offers—while partnering cross-functionally to enhance data integration, monetization strategy, and lifecycle effectiveness through analytics-driven insights.
Reliance Communications
Product Management / Strategy
Product Manager CVM
4/2007 - 9/2008
I led end-to-end CVM strategy for prepaid subscribers by leveraging behavioral analytics to drive upsell, cross-sell, and win-back campaigns, optimize customer journeys with real-time personalized offers, and boost ARPU and retention through data-driven, multichannel engagement—while aligning closely with BI, Pricing, and Marketing to deliver measurable impact on revenue and CLV.
Construction Business of Er. Siva Shekhar Sahoo
Engineering
Executive
6/2003 - 6/2005
I managed end-to-end construction projects, ensuring timely, cost-effective delivery with strict adherence to quality, safety, and compliance standards, while driving operational efficiency through streamlined procurement, resource planning, and logistics.