Functional Skills

Business Analysis
Business Development
Business Operations
Campaign Optimization
Change Management / Org Design
Data Strategy
Digital Transformation
Project Management
Product Development
Product Strategy
Customer Relationship Management
Business Unit Strategy
Product Innovation
Agile Software Development
Procurement

Software Skills

Salesforce
Asana
Jira
Confluence
Content Management Systems (CMS)
Shopify

Sector Experience

Automotive
Consumer Goods
Financial Services
Media & Entertainment
Travel & Hospitality

Languages

German
Portuguese
English
Spanish
Fortune 500

Experience

Volkswagen Group Information Technology
Lead Project Manager
1/2022 - Present
Project lead for the procurement and global implementation of an AI-powered Customer Data Platform aimed at centrally collecting, combining, and activating proprietary data, with the goal of optimizing the user journey across brands and enabling efficient conversions.
Statista Product Management / Strategy
Lead Project Manager
9/2022 - 10/2024
Planned, set up, and implemented new business models through the launch of an iOS and Android app.
Colgate-Palmolive Data Science / Analytics
Digital Strategy Consultant
5/2023 - 2/2024
Created a comprehensive 1st-, 2nd-, and 3rd-party data strategy, including concept development of a customer loyalty platform for both consumer and B2B audiences.
Volkswagen Group Information Technology
Agile Coach
2/2022 - 12/2022
Introduced SAFe as a delivery framework for a 50+ cross-functional product team, including training, onboarding, and structural setup
Colgate-Palmolive Product Management / Strategy
Product Owner
5/2021 - 12/2021
Optimized the consumer journey by designing and executing a drive-to-store strategy for a newly launched brand in the German market.
Unilever Marketing
Product Owner
2/2019 - 8/2021
Project planning and execution of a consumer engagement platform (web, iOS & Android) including e-commerce integration. Set up and launched a nearshore development and delivery hub in Portugal to accelerate global innovation and development processes and increase operational efficiency.
Volkswagen Group Product Management / Strategy
Lead Project Manager
10/2017 - 12/2019
Initiated & managed large-scale digital innovation programs centered on the development of scalable e-commerce solutions and dealer touchpoint integration. Drove program from initial setup through pilot phase, embedding it into an existing SAFe framework.
Hamburg Sparkasse Bank Data Science / Analytics
Agile Coach
7/2018 - 9/2018
Implemented a lean analytics approach to optimize UX, performance, and customer satisfaction of online banking touchpoints.
Volkswagen Group Information Technology
Auditor
6/2017 - 9/2017
Carried out a project and product audit of a global initiative to digitize and connect online and offline touchpoints at dealerships.
TripRebel GmbH Start-Up
Founder & Chief Executive Officer
1/2012 - 6/2017
- Ideated, validated and built an innovative B2C hotel booking platform reaching an NPS of 80 and above average re-purchase rate
- Managed a team of eleven talented people from eight different nationalities
- Raised ~2MM€ funding from angels, institutional investors like ProSiebenSat.1 and via one of the most successful crowdfunding campaigns to date at Companisto
- Participated in two internationally acclaimed accelerator programs
- Presented at the world’s biggest travel conferences (ITB Berlin, WTM London, Phocuswright, GBTA and etc.)