Functional Skills
Business Analysis
Business Operations
Business Development
Change Management / Org Design
Content Strategy
Corporate Finance
Crisis Management
Customer Relationship Management
Internal Communications
Leadership Development
Marketing Strategy
Media Strategy
Organizational Design
Strategic Planning
Regulatory Compliance
Software Skills
Salesforce
Asana
SQL
Hubspot
Monday
Sector Experience
Healthcare
Technology
Transportation & Logistics
Notable Clients
Applied Minds
Genworth Financial
IFAW
Optimist
Experience
Encore Holdings, Inc.
Corporate Strategy & Development
INTERIM CHIEF STRATEGY OFFICER
2/2025 - 5/2025
• Authored the company's comprehensive messaging manual, establishing a single source of truth for brand positioning, ensuring defensibility in all facets of the organization.
• Created all company policies, including the code of ethics, employee handbook, and MUI/UI policy, as part of the regulatory compliance documentation required for operations in Ohio and Pennsylvania.
• Reported directly to the Chairman as a trusted advisor and strategic partner; translated board-level directives into actionable initiatives and led execution across in-home healthcare operations, ensuring alignment with organizational goals and care delivery standards.
• Worked directly with the company's Chief Revenue Cycle Management Officer, ensuring that all billing practices were HIPAA compliant.
• Led post-acquisition integration, aligning operations, systems, and human resources at a granular level to ensure a seamless transition, cultural cohesion, and accelerated value realization. Worked hand in hand with team on the ground in OH and PA.
• Created all company policies, including the code of ethics, employee handbook, and MUI/UI policy, as part of the regulatory compliance documentation required for operations in Ohio and Pennsylvania.
• Reported directly to the Chairman as a trusted advisor and strategic partner; translated board-level directives into actionable initiatives and led execution across in-home healthcare operations, ensuring alignment with organizational goals and care delivery standards.
• Worked directly with the company's Chief Revenue Cycle Management Officer, ensuring that all billing practices were HIPAA compliant.
• Led post-acquisition integration, aligning operations, systems, and human resources at a granular level to ensure a seamless transition, cultural cohesion, and accelerated value realization. Worked hand in hand with team on the ground in OH and PA.
Flock Freight, Inc.
Media & Communications
VP, CORPORATE COMMUNICATIONS
7/2023 - 5/2024
Flock Freight is a Series
● technology-driven logistics company that optimizes freight shipping using AI to power shared truckload (STL) solutions, reducing costs and environmental impact.
• Served as key advisor to CEO built on discretion, serving as a key advisor and expert throughout challenging periods.
• Led the company through 4 RIF events and organizational crises, fostering collaboration with media and organizational stakeholders.
• Counseled the ELT, contributing to a 40% increase in message effectiveness by refining and enhancing written communications and presentations (Collision, Davos, Adweek, open letter to the DOT).
• Wrote the biweekly all hands communications; ghost writer for CHRO, CEO on internal communications via Slack and email.
• Implemented rigorous company policies to ensure all actions and claims were defensible, mitigating misinformation and upholding transparency during crises to safeguard the organization's reputation.
• Published the first Messaging Manual disseminated across the organization, which served as a singular resource for all employees for company information, building brand consistency.
• Developed and launched an internal communications program to boost employee engagement and collaboration, increasing the company's eSAT score by 15%.
• Exceeded quarterly media coverage KPIs by 25%, revitalizing relationships with trade reporters.
● technology-driven logistics company that optimizes freight shipping using AI to power shared truckload (STL) solutions, reducing costs and environmental impact.
• Served as key advisor to CEO built on discretion, serving as a key advisor and expert throughout challenging periods.
• Led the company through 4 RIF events and organizational crises, fostering collaboration with media and organizational stakeholders.
• Counseled the ELT, contributing to a 40% increase in message effectiveness by refining and enhancing written communications and presentations (Collision, Davos, Adweek, open letter to the DOT).
• Wrote the biweekly all hands communications; ghost writer for CHRO, CEO on internal communications via Slack and email.
• Implemented rigorous company policies to ensure all actions and claims were defensible, mitigating misinformation and upholding transparency during crises to safeguard the organization's reputation.
• Published the first Messaging Manual disseminated across the organization, which served as a singular resource for all employees for company information, building brand consistency.
• Developed and launched an internal communications program to boost employee engagement and collaboration, increasing the company's eSAT score by 15%.
• Exceeded quarterly media coverage KPIs by 25%, revitalizing relationships with trade reporters.
Flock Freight, Inc.
Marketing
VICE PRESIDENT, BRAND & COMMUNICATIONS
7/2022 - 6/2023
• Oversaw internal, external, crisis and HR communications, social media and brand experience; led a team of five.
• Won a 2023 Cannes Lion for a massive B2B campaign directed by Maximum Effort; provided expertise for the script, selected talent, and played an integral role in the productions process and distribution, from organic to paid media.
• Wrote the company's first message manual, distributed and learned by 800+ employees. Utilized across departments, including enterprise sales and board communications.
• Built Flock's brand guidelines and brand messaging to complement the corporate communications messaging manual.
• Won a 2023 Cannes Lion for a massive B2B campaign directed by Maximum Effort; provided expertise for the script, selected talent, and played an integral role in the productions process and distribution, from organic to paid media.
• Wrote the company's first message manual, distributed and learned by 800+ employees. Utilized across departments, including enterprise sales and board communications.
• Built Flock's brand guidelines and brand messaging to complement the corporate communications messaging manual.
Medable – Remote
Media & Communications
VP, COMMUNICATIONS
2/2022 - 6/2022
A leading digital health platform that enables decentralized clinical trials, streamlining the process of bringing new therapies to market, Medable is backed by prominent investors including Sapphire Ventures, GSR Ventures, and SoftBank.
• Spearheaded internal and external communications, issues management, social media, and executive thought leadership with a heavy focus on trade publications.
• Developed and maintained collaborative cross-functional relationships with Legal, HR, Risk, Finance, the Chief Scientific Officer, the CRO, and the CSO.
• Led a team of brand experience directors and managed seven figure budgets.
• Managed the company's external agency partner relationship and budgets for public relations.
• Spearheaded internal and external communications, issues management, social media, and executive thought leadership with a heavy focus on trade publications.
• Developed and maintained collaborative cross-functional relationships with Legal, HR, Risk, Finance, the Chief Scientific Officer, the CRO, and the CSO.
• Led a team of brand experience directors and managed seven figure budgets.
• Managed the company's external agency partner relationship and budgets for public relations.
International Fund for Animal Welfare
Corporate Strategy & Development
GLOBAL HEAD, MARKETING & COMMUNICATIONS
1/2016 - 1/2019
Recruited by the CEO to restructure the Marketing & Communications function of the global 50- year-old NGO. Led a team of 30+ marketing and communications professionals across different regions, ensuring consistent messaging and strategy implementation. Managed a
● 12M budget, optimizing spend for maximum impact. Worked with the CEO on executive visibility and delivered quarterly presentations to the board.
• Restructured and hired a new digital marketing team within six months; aligned teams and KPIs internationally and across functions.
• Established KPI and analytics processes to measure the impact of marketing efforts, improving data-driven decision-making.
• Devised and championed the global marketing and communications strategy, resulting in a 30% increase in brand awareness.
• Transformed IFAW into a digital-first organization by re-platforming the website and fundraising technology, which increased donations (+150%), conversions (+90%), and mobile usage (+40%) within 6 months of deployment.
• Led the global rebranding efforts, increasing brand recognition by 40% in target markets. Generated media interest from tier one media (ABC, NBC, PBS) through strategic outreach and quarterly visits to Africa.
● 12M budget, optimizing spend for maximum impact. Worked with the CEO on executive visibility and delivered quarterly presentations to the board.
• Restructured and hired a new digital marketing team within six months; aligned teams and KPIs internationally and across functions.
• Established KPI and analytics processes to measure the impact of marketing efforts, improving data-driven decision-making.
• Devised and championed the global marketing and communications strategy, resulting in a 30% increase in brand awareness.
• Transformed IFAW into a digital-first organization by re-platforming the website and fundraising technology, which increased donations (+150%), conversions (+90%), and mobile usage (+40%) within 6 months of deployment.
• Led the global rebranding efforts, increasing brand recognition by 40% in target markets. Generated media interest from tier one media (ABC, NBC, PBS) through strategic outreach and quarterly visits to Africa.